PATTISON Outdoor Advertising Chooses Broadsign for Network Optimization
Partnership to enable dynamic content delivery, yield optimization, and programmatic capabilities across PATTISON’s 4,000 screens.
MONTREAL, June 12, 2019 — Broadsign International Inc., the leading out-of-home (OOH) marketing solution, today announced that it has been selected by PATTISON Outdoor Advertising, a leader in Canadian OOH media, to provide a suite of software tools designed to optimize operational efficiency and yield on more than 4,000 programmatically-enabled screens across PATTISON’s network.
The project will center on Broadsign’s ad-serving solution to automate the delivery of targeted content to PATTISON’s screens. Broadsign Direct will also be incorporated to enable real-time inventory availability and booking for sales teams and to help optimize network yield. Finally, all screens, which are currently connected to Broadsign’s Campsite digital OOH exchange, will also integrate with the Broadsign Reach programmatic platform. Together, the programmatic platforms will enable PATTISON to attract new advertisers from a wide variety of both national and international demand sources.
“Optimizing our digital assets and amplifying our programmatic capabilities are key missions for us over the coming years. We’re confident that the experienced team at Broadsign will provide the solution we need to continue to stand out as a leader in Canadian out-of-home,” said Cam Milne, Vice President/General Manager, PATTISON Onestop.
“PATTISON is a force in the Canadian OOH space, and we’re excited to see how Broadsign’s experience in network optimization, automation, and programmatic selling can help them further realize their network’s potential,” said Maarten Dollevoet, SVP of sales, Broadsign.
Broadsign is making it easier than ever for media owners, agencies and brands to harness the power of out-of-home and connect with audiences across the globe. Powering over 425,000 signs in airports, shopping malls, health clinics, transit systems and more, Broadsign is at the heart of people’s lives. The Broadsign platform helps media owners more efficiently manage their business operations while enabling brands and agencies to easily book OOH campaigns. The platform includes tools for content distribution, playback and proof of performance; sales
inventory availability and proposal generation; automated programmatic DOOH transactions; and OOH business operations. For more info please visit www.broadsign.com.
About PATTISON Outdoor Advertising
PATTISON Outdoor Advertising is the leader in the sales and operations of digital place-based media and digital large format in Canada. Offering brands the opportunity to create and deliver uniquely engaging experiences through innovative digital strategies, PATTISON implements a data-enriched approach to identifying target audiences. With a dynamic and flexible platform, PATTISON leverages industry-leading technologies to connect with consumers across transit, office, airport, residential and retail markets. Our latest strategic output, LINK, enhances the reach of OOH campaigns through a mobile integration that delivers new levels of engagement for brands by amplifying their message across both mediums. Unmatched reach and coverage allow PATTISON and its affiliates to continue providing the most revolutionary advertising solutions in Digital Out-Of-Home.