Los Angeles, CA, July 9, 2019 — Tool of North America continues to expand its content roster by adding award-winning director Jordan Bahat, best known for his campaigns for Samsung, Gatorade, Jeep, and Equinox. Starting his career in music videos, Bahat has directed MTV VMA nominated spots for Twenty One Pilots, a UK MVA nominated video for Christine and the Queens, and videos for Meg Myers, Jamie Commons, and Leon Else. His work has garnered awards and recognition from Vimeo with seven Staff Picks, Clio, Adweek Arc Awards, Slandance, and D&AD. He has also been shortlisted at the Shots Awards.
Tool’s Managing Director, Nancy Hacohen said, “Jordan is one of those rare directors who stands out among many. Not only is he a great guy, but he possesses the combination of skills so important in commercials. Jordan knows how to successfully tell a concise and impactful story while conveying a powerful sense of emotion.”
“I’m excited to begin my partnership with Tool.” said Bahat. "They’ve got an excellent reputation for delivering ground-breaking work in commercials, technology, and live content, and I look forward to all our new creative adventures together!”