Tool Strengthens Leadership Team to Support Business Growth

Los Angeles, CA, July 15, 2019 – Tool of North America, a creative production partner to award-winning brands and agencies, today announced the hiring of Director of Events, Catlin Choate, and Head of Brand, Max Kislevitz. As the offerings and capabilities that brands and agencies look for in a creative partner change, these new hires are key in allowing Tool to expand its mission of working with clients to create cultural moments that get people talking. 

Tool has seen rapid growth in its Experience offering over the last five years and is expanding its capabilities to event logistics and management by enveloping Catlin Choate’s existing clients from her event company, CC Events. Choate joins the Tool team as Director of Events, bringing extensive experience overseeing global events in fashion, entertainment and sports. Prior to Tool, she launched CC Events in 2012, an event planning company that works with brands, experiential agencies and individuals, which will now be rolled into the Tool brand. Choate’s hiring provides additional internal support and infrastructure for Tool’s experiential events, ensuring that all project logistics are covered and executed smoothly. Her recent projects include planning the Amazon Lockers at Coachella, as well as three New Balance installations at the New York Marathon. Her first project in this role will be for Amazon Prime Video at San Diego Comic Con.

“Tool has been a key component of some of the best recent brand campaigns, supported by the talent of both their Content and Experience teams. I’m looking forward to working with each of these teams in order to bring clients the strongest event platforms to connect with their consumer in unique and personal ways,” says Choate.

Additionally, as the new Head of Brand, Max Kislevitz will work directly with Tool’s clients to strategically identify areas that Tool can further support its clients and represented talent. Prior to Tool, Kislevitz was the Head of Business Development at Droga5 and has led award-winning work for clients such as Netflix, Google, the NFL and Coors Light.

“I am absolutely elated to join Tool. I’ve been a fan of the company for many years, having partnered with their team in the past through the agency side,” said Kislevitz, “I believe Tool brings something truly unique to the industry and to its clients, with an unrivaled roster of talent and production work across content and experience.

“Tool is excited to add Catlin and Max to our executive team. Their expertise across strategy and event management will help us continue to innovate and support clients in every area of a campaign. These new roles also speak to the ways industry demands are changing and Tool’s commitment to giving clients world class services,” said Dustin Callif, Managing Partner at Tool, adding, “Catlin and Max are key in our constant efforts to better our experience, continue learning and execute some of the top creative brand campaigns.”

“Tool’s Content offering has been growing rapidly as we adapt to the changing industry and evolving client needs. We’ve always been known for our incredible roster of talent, and having Max on board will help us ensure that we're giving our directors exciting projects while also staying on top of the cutting-edge innovations of the industry and pinpointing the strategic areas for us to grow,” said Nancy Hacohen, Managing Director, Content at Tool.

About Tool of North America

Tool of North America is a creative production partner that concepts, creates and executes award-winning advertising and marketing for the world’s bravest brands and advertising agencies. Tool is powered by its best-in-class roster of directors and its nimble approach to storytelling at the pace of culture and innovation, operating on a truly integrated model of deep specialties - from Live Action to Experiential, AR, and AI. Tool collaborates directly with top brands like Amazon, Netflix and Facebook and agencies such as Droga5, 72&Sunny, and Forsman & Bodenfors. Its roster stands at the forefront of innovation for integrated productions and includes legendary motion artist GMUNK (Tron), Floyd Russ (Love Has No Labels, SK-II "Marriage Market"), Danielle Levitt (Love Has No Labels, Planned Parenthood's “I Defy”), Tool's acclaimed founder and director Erich Joiner, and many others. Since its launch, Tool has created work that has won over 500 prestigious awards, including Emmys, Cannes Lions, The One Show, SXSW, and AICP. Tool was also named to Creativity's Production Company A-List honors from 2010-2017, and in 2016, the company was awarded Cannes Lions' highest production honor, the Palme d'Or. // @toolofna