6sense CMO Publishes New Book with Rallying Cry for Sales and Marketing Teams, “No Forms. No Spam. No Cold Calls.”
Latané Conant offers a counter-culture approach and real-world guide to reshape the state of marketing and sales strategy
San Francisco – July 15, 2020 – Latané Conant, chief market officer at 6sense, today announced “No Forms. No Spam. No Cold Calls.,” a book that provides a new paradigm of account-based sales and marketing. Available nationwide on July 22 at retailers like Amazon, Books-A-Million and Barnes & Noble, “No Forms. No Spam. No Cold Calls.,” is both Conant’s and 6sense’s collective knowledge and industry expertise on modern marketing strategy and the tactics to make them happen. Intended for sales and marketing leadership seeking to hone their craft and forgo the status quo by truly embracing their customers’ needs and habits.
“The world needs more bold, exponential thinking to help businesses and brands stand out, challenge the status quo and create sustainable value,” said Matt Heinz, President at Heinz Marketing, Inc. “This book is both an example and a challenge to help B2B marketers succeed.”
Every organization has revenue growth goals, but the use of traditional strategies and tactics have made predictable revenue growth nearly impossible while simultaneously alienating or frustrating their modern in-market buyers. Common digital marketing tactics today include bombarding prospects or potential customers with an overwhelming amount of cold communication, spam emails or unnecessary forms. Because of this, buyers are choosing to do research anonymously, and may not make themselves known until they've already made a purchase decision in what is called the Dark Funnel™.
“We’re at a crossroads in B2B marketing and sales,” said Conant. “The buying journey has changed, and the old playbook no longer works. As leaders, we have to decide if we’ll continue on, business as usual, or choose to meet the moment. I decided to write this book because I wanted to share some of the things I’ve learned along the way, mistakes I’ve made, and the breakthroughs I and others have had as we learn to use technology and deep insights to put customer experience first.”
“No Forms. No Spam. No Cold Calls.” delivers uncomfortable truths that can serve as a tipping point toward engaging customers and achieving predictable revenue growth. Additionally, proceeds from book sales will go to GoodSense, the charitable arm of 6sense.
With this customer-first approach, Conant outlines how marketers and sellers can confidently take down forms, stop sending bulk emails, and quit making cold calls—with breakthrough results. To purchase the book, visit 6sense.com/thebook.
About Latané Conant
Latané is the Chief Market Officer of 6sense and a passionate advocate for marketers and sellers looking to confidently lead their teams, company, and industry into the future. With a background in sales leadership and as the former CMO of Appirio, Latané has spent her career building enterprise-level revenue programs that leverage data and technology to strengthen both customer and employee experiences. She’s known across the industry for her creativity, competitiveness, and boundless energy.
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. Led by Jason Zintak, 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything needed to generate more opportunities, increase deal size, get into opportunities sooner, and compete and win more often.
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