PRESS RELEASE FROM THEVIEWPOINT

TheViewPoint Becomes VlogBox's Tech Partner For Enhancing CTV Inventory Monetization And Reporting

Posted Nov 10, 2020

TheViewPoint, an innovative video ad monetization platform for CTV/OTT publishers and broadcasters, announced a partnership with VlogBox, a global video content distribution and monetization platform, that helps content creators, distributors and resellers. Within this partnership, TheViewPoint brings in its ad tech solutions to power up VlogBox's monetization capabilities, as well as robust analytics and precise pricing control over the so-coveted CTV inventory.

"The first outcomes of this partnership had exceeded all expectations. So far, TheViewPoint has contributed to an overall demand increase for VlogBox inventory," said Daniel Elad, CSO of TheViewPoint. "Specifically, our team performed the integration of a proprietary SDK into the VlogBox applications as well as API integration between platforms, which allowed us to streamline accurate reporting and analytics. With TheViewPoint's proprietary SDK, ad server, and transparent business model, the VlogBox platform is fully equipped and settled for intensifying its earnings from monetization and reporting intelligence. Besides, we're working on enhancing the product line, so VlogBox, as our valued partner, will benefit from all the advantages of the upcoming roll-outs." 

Meanwhile, VlogBox keeps broadening its boundaries. Just recently, the company has successfully partnered with Riki Group, a kids content production company. When it comes to serving content to young audiences, it's essential to focus on compliance with privacy policies, COPPA regulations, and advertising categories. The capabilities of TheViewPoint's solutions encompass all necessary to fall within these requirements.

"We at VlogBox were looking for the means to efficiently monetize our extensive assets portfolio, as it's essential for us as a developer of custom applications for the CTV/OTT environment," said Nick Platonenko, CEO at VlogBox. "Since we're putting transparent pricing and direct demand forefront, it is vital for us to enhance the reporting and analytics capabilities within the VlogBox platform. Hence, we were searching for a technology provider who would help us enhance these capabilities. Eventually, we found a solution in TheViewPoint and are going to keep cooperating and building on the progress together."

About TheViewPoint

TheViewPoint is an innovative video ad monetization platform for CTV/OTT publishers and broadcasters. It's designed to provide every ad tech player looking to monetize video inventory with a transparent demand chain and higher margins. TheViewPoint enables content owners to manage direct deals with demand partners. A broad set of tools developed specifically for the connected TV environment allows publishers to effectively upscale their business.

About VlogBox

VlogBox is a global video content distribution and monetization platform helping content creators, distributors, and resellers reach their audiences across the CTV/OTT environment. With over 250 live CTV apps under their belt, VlogBox allows video creators to reach audiences across more than 14 platforms, including Roku, Amazon Fire TV, Apple TV, and Android TV. From hosting, encoding, and video content streaming to custom app development, as well as efficient monetization and advertising, VlogBox provides fully-fledged content distribution services.