Social Media: Page 2
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Heinz serves up gravy ‘hot takes’ to boost condiment beyond the holidays
Part of the “It Has to be Heinz” platform, the campaign features creator content and a “Gravy Hot Takes” series on TikTok and Instagram.
By Chris Kelly • March 12, 2024 -
Column
Sociable: Meta announces range of updates to Advantage+ and shopping ads
Meta revealed new functionality for its automated ad tools, including a new service that could help retail media networks with campaign measurement.
By Andrew Hutchinson • March 12, 2024 -
Trendline
Top 5 stories from Marketing Dive
A look at how areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.
By Marketing Dive staff -
GNC fuels everyday workout routines for March Madness tie-up
Snackable social segments spanning TikTok, Instagram and Facebook Reels, Snapchat and YouTube Shorts help promote Team Whistle content.
By Jessica Deyo • March 12, 2024 -
Michaels promotes online MakerPlace with ‘Respect the Handmade’
The multichannel campaign supporting the retailer’s handmade-focused online marketplace could help it stay competitive against competitors like Etsy.
By Jessica Deyo • March 8, 2024 -
ABC’s Oscars telecast sells out of ads, with fresh brand integrations on deck
Don Julio will have an “in-show moment” while TikTok is hosting a red carpet livestream for the event riding the “Barbenheimer” afterglow.
By Peter Adams • March 8, 2024 -
Column
Sociable: TikTok calls on US users to oppose latest proposal to ban app
With U.S. lawmakers putting forth a new ban proposal, TikTok is fighting back.
By Andrew Hutchinson • March 8, 2024 -
Billboard brings shoppable livestream to Instagram using TalkShopLive
TalkShopLive’s Shoppable Simulcast integration on Instagram notably follows the latter’s move to eliminate live shopping from its own offerings.
By Aaron Baar • March 7, 2024 -
Dove tackles Gen Alpha anti-aging craze with Drew Barrymore
#TheFaceof10 campaign addresses a worrying social media trend that has seen teen and tween girls flock to anti-aging brands like Drunk Elephant.
By Peter Adams • March 5, 2024 -
Whirlpool helps singles clean up their dating profiles
Research from the brand found the ability to do household chores is a top priority for 94% of people seeking a romantic partnership.
By Sara Karlovitch • March 5, 2024 -
How Athleta’s ‘Find Your Movement’ campaign evolves the brand
The multiphase effort arriving amid sales struggles represents “the spark that will light the fire” for the brand, said chief creative officer Julia Leach.
By Jessica Deyo • March 1, 2024 -
Olipop seeks best friend creator duo for expenses-paid national tour
The better-for-you brand will pay its senior soda consultants up to $40,000 to join it at various stops in the U.S. and generate creative digital content.
By Jessica Deyo • Feb. 29, 2024 -
Sociable: Reddit partners with Google on data-sharing deal for search
The strategic move could help Google shore up its search business with direct integration of content like Reddit user product reviews.
By Andrew Hutchinson • Feb. 23, 2024 -
Warner Bros. teams with Snapchat for AR ‘Dune: Part Two’ campaign
An immersive AR Lens, Cameo stickers and video ads will direct users to a site where they can purchase tickets for the upcoming release.
By Aaron Baar • Feb. 22, 2024 -
Pepsi teams with Shaq, Reebok for sneakers that carry mini cans
Consumers can score the Pepsi ‘Sneak’er — Reebok Pump Shaq Attaqs made to hold a Pepsi Mini Can — via a social media sweepstakes.
By Jessica Deyo • Feb. 22, 2024 -
Lay’s uses ‘Chip Cam’ to film ad during live match with soccer legends
A commercial starring David Beckham and Thierry Henry is being supported by a partnership with Meta for a Lay’s Detector digital experience.
By Chris Kelly • Feb. 22, 2024 -
Column
Campaign Trail: CeraVe got weird with Michael Cera to win the Super Bowl
Led by Ogilvy PR North America, the social- and influencer-focused campaign used earned media to amplify the brand’s first big game ad.
By Chris Kelly • Feb. 16, 2024 -
Android says green text bubbles are costing iPhone users love
Comedian Ziwe Fumudoh stars in a video that highlights the stigma of green text bubbles in dating.
By Jessica Deyo • Feb. 15, 2024 -
Google touts Pixel’s AI capabilities for National Women’s Soccer League tie-up
The Pixel will serve as the official mobile phone of the league, and the phone’s AI-powered camera will be used to capture exclusive social content.
By Aaron Baar • Feb. 15, 2024 -
Coke lends Zero Sugar a voice in ads, TikTok filter referencing 2000s pop hit
Custom typography made from images of condensation, bubbles and fizz is also allowing the product to “speak for itself” for the first time.
By Peter Adams • Updated Feb. 15, 2024 -
By the numbers: Super Bowl LVIII
Analyzing the ups and downs of the big game, including breakdowns by social engagement, popularity and more.
By Sara Karlovitch • Feb. 12, 2024 -
Meta spotlights how AI investments are paying off for advertisers
Strong ad performance during the holidays convinced Jones Road Beauty to get a line of credit so it could keep investing, CMO Cody Plofker said.
By Chris Kelly • Feb. 9, 2024 -
How Super Bowl advertisers are upping their game on Snapchat
Pringles, Doritos and Dove have extended their big game campaigns via a platform that can increase awareness and intent in consumers.
By Aaron Baar • Feb. 7, 2024 -
Coke keeps innovation rolling with new permanent flavor, TikTok Shop exclusive
Coca-Cola Spiced, the marketer’s first permanent portfolio launch in three years, aligns with renewed consumer interest in flavored colas.
By Peter Adams • Feb. 7, 2024 -
NFL kicks off SpongeBob-themed Roblox activation in run-up to big game
The Super Bowl-focused event takes place across multiple spaces on the platform and looks to amplify “IRL moments” for Gen Z and Gen Alpha.
By Sara Karlovitch • Feb. 2, 2024 -
Column
Sociable: Meta posts solid increases in revenue and usage for Q4 2023
With its ad business apparently back on track, the narrative around Meta is more positive than a year ago.
By Andrew Hutchinson • Feb. 2, 2024