Social Media


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    Drew Angerer via Getty Images

    TikTok takes page from Twitch as battle for creators intensifies

    A Live Subscription feature promises predictable monthly income, which could appeal to a creator base that’s felt the double-edged sword of overnight virality.

    By May 26, 2022
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    Courtesy of CKE Restaurants
    Q&A

    Carl's Jr. and Hardee's head to 'Jurassic World' as $500M brand transformation looms

    Chief Brand Officer Chad Crawford details how the brands are leveraging digital content across Uber and Lyft vehicles, Snapchat, TikTok and Waze.

    By May 26, 2022
  • Trendline

    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff
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    Courtesy of Minute Maid

    Minute Maid offers heat relief with Aguas Frescas waterslide delivery

    The Coca-Cola brand's “Refreshing AF” tagline and summer push play on the drink's "AF" initials and cheekily tie into the phrase that’s popular online.

    By May 25, 2022
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    Courtesy of PepsiCo

    Pepsi steps away from Super Bowl Halftime Show amid strategic pivot

    While it’s not re-upping ownership over the event, PepsiCo is extending a larger deal with the NFL to launch a new Gatorade product later in 2022.

    By May 25, 2022
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    Courtesy of ATTN:

    Candle Media extends content deal-making run with Attn: acquisition

    The reportedly $150 million deal will invest in Attn:’s marketing services, including a dedicated TikTok studio launched last year.

    By May 23, 2022
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    Courtesy of Pizza Hut

    Pizza Hut, Jimmy John's tie first metaverse experiments to real-world rewards

    The sandwich chain teamed with agency Anomaly to create a restaurant in Decentraland where users can build a custom “Metasandwich.”

    By May 20, 2022
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    Courtesy of TikTok

    TikTok's new ad product lets brands crowdsource content

    Branded Mission creates a channel between brands and creators, potentially removing the need for agencies that offer influencer marketing services.

    By May 19, 2022
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    Photo Illustration: Shaun Lucas/Industry Dive; Getty Images 

    Deep Dive

    Burger wars: How Burger King's rivalry with McDonald's reverberates through adland

    Despite McDonald's boasting twice as many restaurants, five times the ad budget and 10 times the revenue, Burger King's marketing innovations have had lasting impact.

    By Chris Kelly • May 17, 2022
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    Permission granted by Snap

    Snap taps Wieden + Kennedy vet as chief creative officer

    Colleen DeCourcy, who built a reputation during a decade with the decorated agency, helped develop the Snapchat owner’s first Oscars campaign this year.  

    By May 16, 2022
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    Pepsi released a video as part of the campaign that features soccer player Paul Pogba and a Rube Goldberg machine. The image was retrieved from its video on May 11, 2022.

    Pepsi, Pizza Hut put soccer fans in Paul Pogba's shoes with AR game

    Activations with Yum Brands restaurants attempt to capture the excitement ahead of the UEFA Champions League final with help from the star midfielder.

    By May 11, 2022
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    Courtesy of Taco Bell

    Taco Bell asks diners to swap out mundane meals via TikTok dance challenge

    "Taco Swap" builds on an effort that helped to drive the highest sales week in the chain's history and represents another bid to be closer to youth culture.

    By May 9, 2022
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    Ferran Traite via Getty Images
    Sponsored by Emplifi

    5 brands that get social commerce right

    These top brands are getting ahead with social commerce to deliver innovative, personalized experiences to their customers.

    May 9, 2022
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    Courtesy of Meta

    Metaverse goes mainstream, but most consumers still don't understand it

    Still, 90% of those surveyed by Wunderman Thompson Intelligence believe the concept will have a meaningful impact on advertising.

    By May 6, 2022
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    Courtesy of Xbox

    Xbox levels up mobile app through stories feature

    Following Microsoft's announcement that it may bring ads to its gaming platform, Xbox is taking a TikTok-like approach to user content. 

    By May 5, 2022
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    Snap released a video promoting its new AR features and partner brands, including Goodr, Puma and Ralph Lauren. The image was retrieved from its video on May 4, 2022.

    Snap expands e-commerce reach for brands with new AR tech

    Puma, American Eagle and Zenni Optical tested the upgraded tools to offer virtual product try-ons via Snapchat and within their own apps.

    By May 5, 2022
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    Permission granted by Peter Adams/Marketing Dive

    TikTok's new premium ad unit aligns brands with top 4% of videos

    TikTok Pulse is bought at a fixed CPM and on a reservation basis, speaking to the app’s efforts to cater to deeper-pocketed advertisers at the NewFronts.

    By May 5, 2022
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    Permission granted by Snap Inc.

    Snapchat partners with Cameo to streamline brand-creator ad deals

    Mattress Firm, Molson Coors and Kraft have been beta testing the program, letting them draw on over 45,000 personalities for custom video ads.

    By May 4, 2022
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    Photo Illustration: Shaun Lucas/Industry Dive; Getty Images 

    Deep Dive

    How Coke and Pepsi's rivalry shaped marketing — and where it goes next

    As the most enduring consumer brand rivalry enters a new phase in the metaverse, tall orders around sustainability may demand cooperation over competition.

    By May 3, 2022
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    Retrieved from TikTok on April 28, 2022

    TikTok deepens AR investment with Camera IQ tools

    Estée Lauder’s Smashbox and Cartoon Network piloted the new tech, the latter of which notched 4 million views from an AR effect without paid promotion.

    By April 28, 2022
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    Courtesy of Meta

    Facebook sees users grow again while metaverse bets gain traction

    Wendy's recent activation in Horizon Worlds drew 52 million visitors, a promising development as Meta's broader ad business continues to slow.

    By April 28, 2022
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    Sean Gallup via Getty Images

    YouTube drags down Google performance as challenges pile up

    The video platform severely missed revenue expectations in the first quarter amid the war in Ukraine and ongoing Apple headwinds.

    By April 27, 2022
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    Courtesy of Pernod Ricard

    Malibu calls for eternal summer with new campaign

    The social-heavy push attempts to extend the drink's popularity beyond the summer months and build on recent growth.

    By April 26, 2022
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    Courtesy of Nike
    Q&A

    What marketers should consider when it comes to metaverse brand safety

    As the metaverse becomes a bigger part of strategy, marketers should be aware of the risks of emerging platforms, according to the Oasis Consortium's Tiffany Xingyu Wang.

    By April 26, 2022
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    Win McNamee/Getty Images via Getty Images

    What Elon Musk's Twitter takeover means for advertisers

    The Tesla CEO's stated mission around preserving "free speech" tees up looser content moderation policies on a platform already infamous for toxicity.

    By April 26, 2022
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    Courtesy of Degree

    Degree boosts inclusivity in metaverse with virtual marathon

    The Unilever deodorant brand is working with Decentraland to help create a standard of inclusivity and representation in the metaverse.

    By April 25, 2022