Social Media


  • Image attribution tooltip
    Courtesy of One Esports

    Marriott ties Bonvoy to 'Gamer's Paradise' series focused on Asia

    The digital variety show, which was produced by One Esports, airs in 15 installments that showcase gaming’s diversity in the region.

    By July 1, 2022
  • Image attribution tooltip
    Courtesy of Snap

    Coke celebrates summer with AR music experience on Snapchat

    The AR content in the photo-messaging app features Australian rapper The Kid Laroi performing a new song.

    By June 30, 2022
  • Trendline

    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff
  • Image attribution tooltip
    Courtesy of The Coca-Cola Company

    Coke teams up with Marshmello for limited-edition flavor

    The brand’s first flavor co-created with an artist is the latest effort to come out of the Coca-Cola Creations platform that launched earlier this year.

    By June 30, 2022
  • Image attribution tooltip
    Courtesy of Honda

    Honda invites gamers to Hondaverse in Fortnite on Twitch

    Creator SypherPK hosts a series of livestreams where he explores the virtual world as the auto brand doubles down on its outreach to gamers.

    By June 30, 2022
  • Image attribution tooltip
    Courtesy of Reddit

    Reddit ramps up advertising with first US TV campaign

    “Find your people” pushes the platform’s community-centered message by meeting consumers where they are — on the couch.

    By June 29, 2022
  • Image attribution tooltip
    Retrieved from Alka-Seltzer on June 28, 2022

    Alka-Seltzer drops new hangover-relief product with help from T-Pain

    A remix of the brand’s classic jingle from the “Buy U a Drank” singer is tied to a TikTok dance challenge catering to the younger crowd.

    By June 28, 2022
  • Image attribution tooltip
    Courtesy of Sweetgreen

    Sweetgreen launches digital feature to reward customers for meeting goals

    The chain partnered with TikTok creator Emmanuel Duverneau to create content on the platform as part of a campaign designed by its in-house agency.

    By Julie Littman • June 28, 2022
  • Image attribution tooltip
    Courtesy of YouTube

    How YouTube's brewing TikTok rivalry could impact mobile video strategies

    Recently surpassing 1.5 billion users, YouTube Shorts gives marketers another platform to engage consumers, though audience differences should be taken into account. 

    By June 23, 2022
  • Image attribution tooltip
    Courtesy of HelloFresh

    HelloFresh cooking series challenges Twitch streamers to 'Unleash the Feast'

    The meal-kit company is offering viewers of its livestreamed cooking competition show a chance to win prizes and discounts on orders.

    By June 23, 2022
  • Image attribution tooltip
    Courtesy of Twitter

    Twitter expands e-commerce features with Shopify partnership

    Online retailers that use Shopify’s e-commerce software can show as many as 50 items for sale in automatically updated listings on their profile.

    By June 23, 2022
  • Image attribution tooltip
    Courtesy of The Kraft Heinz Company

    Kraft rebrands macaroni and cheese to promote comfort food positioning

    Changes are subtle, including adopting the commonly used “Mac & Cheese” name, but could resonate with consumers who value positivity and self-care.

    By June 23, 2022
  • Image attribution tooltip
    Daphne Howland/Marketing Dive

    Macy's takes July Fourth bonanza to Web3 with free NFT drop

    The collectibles are available via Macy’s new Discord channel, suggesting the brand wants to establish a stronger foothold in the popular chat app.

    By June 22, 2022
  • Image attribution tooltip
    Courtesy of Hasbro

    Nerf's first mascot Murph draws Gritty comparisons, sparks Twitter debate

    The amorphous being coated in thousands of toy darts made a splash over the weekend, kicking off the larger “Unleash the Play in You” platform.

    By June 21, 2022
  • Image attribution tooltip
    Courtesy of Wendy's

    Wendy's streamlines national-to-local social advertising with Tiger Pistol

    The QSR chain has teamed with the largest third-party publisher of collaborative social ads to transform its local ad strategy.

    By June 21, 2022
  • Image attribution tooltip
    Courtesy of Liquid Death
    Column

    Campaign Trail: Liquid Death pranks taste testers with pricey — but disgusting — beverages

    The edgy brand blindfolded real people and had them compare flavored water to high-priced liquids like squid ink and lobster Béarnaise sauce.

    By June 17, 2022
  • Image attribution tooltip
    Kirill Smyslov via Getty Images

    Social media ad growth slows, per Magna

    The reach and time spent with social media apps are nearing their limits in several major markets worldwide, according to a revised forecast.

    By June 16, 2022
  • Image attribution tooltip
    Courtesy of Frito-Lay North America

    Ruffles teams with NBA star Jayson Tatum for sneaker collaboration

    The chip brand puts itself at the intersection of basketball and sneaker culture as Tatum’s Boston Celtics square off at the NBA Championship.

    By June 16, 2022
  • Image attribution tooltip
    Courtesy of Victoria's Secret

    Victoria's Secret's Happy Nation brand launches Roblox hub

    The digital-only tween brand launched in April with plans to enter the metaverse — a first for Victoria's Secret.

    By Tatiana Walk-Morris • June 15, 2022
  • Image attribution tooltip
    Courtesy of Sour Patch Kids

    Sour Patch Kids taps Twitch streamers for flavor competition

    Each creator will host a livestream and debut custom packaging that bears their likeness as part of efforts to engage with gamers.

    By June 13, 2022
  • Image attribution tooltip
    Courtesy of Twitter

    Twitter tests product drop alerts with Home Depot, Dior and others

    The shopping feature notifies consumers when brands offer merchandise for a limited time, part of the platform’s growing social commerce push. 

    By June 9, 2022
  • Image attribution tooltip
    Courtesy of Glossier

    YouTube brings shopping to Shorts with Glossier Challenge

    Glossier is the first brand to sell products through YouTube’s TikTok-like video format, an increasingly central part of the platform’s growth strategy. 

    By June 9, 2022
  • Image attribution tooltip
    Courtesy of Wonderful Pistachios

    Wonderful Pistachios deploys baby Groot for plant-based protein push

    A campaign features custom packaging exclusive to Walmart in the U.S. and lines up with a new Disney+ series centered on the cutesy, tree-like character.

    By June 6, 2022
  • Image attribution tooltip

    Original image by Drobot Dean / Adobe Stock, edited by HootSuite

    Sponsored by Hootsuite

    Struggling to measure your social advertising ROI? Shut everything off

    Ready to prove social’s ROI? Here’s how you can measure your value and fine-tune your strategy. 

    June 6, 2022
  • Image attribution tooltip
    Mario Tama via Getty Images

    TikTok helps brands manage cross-platform campaigns with new partners

    Brandwatch, Dash Hudson, Emplifi, Hootsuite, Khoros, Later, Sprinklr and Sprout Social are TikTok's first approved content marketing partners.

    By June 2, 2022
  • Image attribution tooltip
    Joe Raedle via Getty Images

    Sheryl Sandberg resigns from Meta as ad behemoth reaches crossroads

    It’s hard to overstate the impact the executive had on building one of the most formidable digital platforms, but also difficult to separate that role from Facebook's struggles.

    By June 2, 2022