Social Media

  • Hasbro livestreaming holiday event
    Image attribution tooltip
    Courtesy of Hasbro

    Nerf launches into NIL marketing, AI imaging with social content

    Videos across social media will feature top college athletes in friendly competitions for the chance to douse someone with a Super Soaker.

    By Aaron Baar • Nov. 30, 2022
  • A screenshot of the Kids Foot Locker virtual Roblox experience.
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    Courtesy of Kids Foot Locker

    Kids Foot Locker opens House of Play Roblox experience

    The game, which is based on a real store concept, allows users to play mini games and collect tokens to exchange for super-powered sneakers.

    By Tatiana Walk-Morris • Nov. 29, 2022
  • Trendline

    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff
  • A Christmas tree with red and gold ornaments and decorative lights in the background is pictured.
    Image attribution tooltip
    Liliboas via Getty Images

    Duracell’s holiday ad draws on nostalgic power of home movies

    A retro theme extends to Twitter, where the brand is pitting old-school toys like Furby and Bop-It against each other in a bracket tournament.

    By Nov. 28, 2022
  • Person lounging on couch, looking at phone
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    Sponsored by Vericast

    Leverage the power and reach of TikTok for your brand

    The power of TikTok for growing brands is elusive to some. How can you use it to extend your reach?

    By Alexis Whitner, Vericast • Nov. 28, 2022
  • Frito-Lay and PepsiCo Beverages partner on “Share More Joy” campaign and debut their first national holiday commercial collaboration on Thanksgiving Day.
    Image attribution tooltip
    Courtesy of PepsiCo

    PepsiCo bridges snacks and beverages for shared holiday ad

    The tie-up is the first time Frito-Lay and PepsiCo’s beverages division have collaborated on a national holiday commercial.

    By Nov. 22, 2022
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    Courtesy of Oreo

    Hitting rewind: 7 pieces of nostalgic marketing that helped consumers unplug

    Deepfakes of ‘80s action stars, Blockbuster activations and retro video games made donning rose-colored glasses easier in a challenging year.

    By Nov. 21, 2022
  • Twitch's holiday livestream shopping event "Pog Picks" logo.
    Image attribution tooltip
    Courtesy of Twitch

    Twitch bets on livestream shopping with expanded holiday programming

    While long-form live shopping contracts elsewhere, Twitch has added more Pog Picks shopping events and nearly tripled sponsorship revenue.

    By Nov. 21, 2022
  • Lionel Messi, Neymar Jr. and Raheem Sterling stand together with a crowd of people behind them in the players tunnel.
    Image attribution tooltip
    Courtesy of Anheuser-Busch InBev

    World Cup organizers reverse alcohol policy, throwing wrench in AB InBev’s plans

    FIFA said all sales on stadium perimeters are now banned, meaning some planned Budweiser activations “cannot move forward” just two days before kick-off.

    By Nov. 18, 2022
  • Lifestyle creators Sofia Bella @iamsofiabella (left) and Anna Sitar @annaxsitar (center), along with small business owner Brandon Blackwood @brandonblackwoodnyc (right).
    Image attribution tooltip
    Courtesy of American Express

    American Express partners with TikTok for small business accelerator

    The tie-up arrives ahead of Small Business Saturday and includes an offer for a $100 TikTok advertising credit. 

    By Aaron Baar • Nov. 17, 2022
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    David Paul Morris via Getty Images

    Google enhances AR search tools to help harried holiday shoppers

    Offerings for the beauty and sneaker categories allow consumers to get a better sense of what a product looks like without having to step into a store.

    By Nov. 17, 2022
  • Allstate and Jordan Andino's holiday mocktails campaign images.
    Image attribution tooltip
    Courtesy of Allstate

    Allstate sparks mocktail inspiration on Instagram in safe driving push

    The insurance company teamed up with TV personality Jordan Andino to launch Allstate Good Sips as demand for nonalcoholic beverages grows.

    By Nov. 17, 2022
  • Pete Davidson confidently spreads his arms above a message that announces the comedian's partnership with male grooming brand Manscaped.
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    Retrieved from Willie Petersen on July 11, 2022

    Santa pulls a fast one on Pete Davidson in Manscaped’s raunchy holiday ad

    New creative takes advantage of commerce features on platforms like YouTube and builds on a multiyear pact with the “SNL” alum.

    By Nov. 15, 2022
  • A person on a video call/filming/taking photos of a family toasting for a holiday dinner at home.
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    FG Trade via Getty Images
    Deep Dive

    Gift giving meets revenge living: Why experiences are so important this holiday season

    Consumer spending this year could meet last year’s totals, but with fewer gifts expected to be given, landing the sale just got harder.

    By Nov. 14, 2022
  • A Christmas card with a gingerbread house printed on it.
    Image attribution tooltip
    Courtesy of Kellogg Company

    Pop-Tarts lists gingerbread house on Zillow

    Those in the market to buy or sell — or just dreaming of moving — can enter their gingerbread creations for a chance to win money toward their mortgage.

    By Aaron Baar • Nov. 11, 2022
  • E.l.f. Cosmetics returns to TikTok with original song, dance challenge
    Image attribution tooltip
    Courtesy of e.l.f. cosmetics

    The value of blending: Inside E.l.f’s post-cookie mobile strategy

    As the holidays approach, the beauty retailer counts on a connected ecosystem and its 3 million loyalty members in pursuit of forever customers.

    By Nov. 10, 2022
  • Twitter's bird logo is seen on an office building.
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    Justin Sullivan / Staff via Getty Images

    Twitter growth prospects flatten, but few are spared from pummeling digital downturn

    Insider Intelligence cut its full-year and 2024 spending forecasts, with even darling app TikTok seeing its outlook dwindle.

    By Nov. 9, 2022
  • Pacsun campaign image for its "PacVerse" holiday push
    Image attribution tooltip
    Courtesy of Pacsun

    Pacsun expands metaverse presence for the holidays

    The PacVerse includes an upside-down world, icy wonderland and futuristic airport terminal in an effort to bridge real life and fantasy.

    By Nov. 7, 2022
  • Times Square Advertising, Crowds and Traffic
    Image attribution tooltip

    iStock/Matthew Roberge

    Sponsored by Broadsign

    The growing role of digital-out-of-home in a dynamic ad landscape

    Out-of-home (OOH) – a proven medium for reaching mass audiences with a unique approach to addressable advertising – is capturing the market’s attention.

    By Christian Dion, Marketing Director - Programmatic Solutions, Broadsign • Nov. 7, 2022
  • Image of Twitter feed on computer showing Elon Musk's face and a headline about this purchase of the the company.
    Image attribution tooltip
    Scott Olson via Getty Images

    Twitter’s advertiser pool began draining months before Musk takeover, analysis finds

    The total number of brands on the app started slipping in the spring, while this week brought a formal pause from General Mills, Audi and others.

    By Nov. 4, 2022
  • A women is pulled over by a cop at night.
    Image attribution tooltip
    Courtesy of P&G

    P&G’s Native leans into naughty and nice this holiday season

    The personal hygiene company promotes new Naughty and Nice scent ranges through a series of playful ad spots.

    By Nov. 3, 2022
  • A woman wearing glasses pictured on a mobile phone screen.
    Image attribution tooltip
    Courtesy of Snap

    Amazon Fashion tries on Snapchat’s Shopping Lenses for AR-fueled experience

    Brands will be able to leverage their Amazon AR assets to showcase styles to Snapchat users.

    By Aaron Baar • Nov. 3, 2022
  • Twitter
    Image attribution tooltip
    Dimitrios Kambouris / Staff via Getty Images

    Musk takeover leads Mediabrands to recommend pause on Twitter ads

    The Tesla entrepreneur’s first few days as owner have already brought controversy around brand safety and a flurry of executive exits.

    By Nov. 2, 2022
  • A shot of a Kohl's parking lot and outdoor signage
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    Bruce Bennett via Getty Images

    Kohl’s deals-focused holiday blitz features bevy of mobile tactics

    The retailer is making use of a new TikTok feature that lets users shake their phones to reveal a Black Friday discount. 

    By Nov. 1, 2022
  • A Juicy tracksuit designed in collaboration with Kraft.
    Image attribution tooltip
    Courtesy of Kraft

    Kraft Real Mayo channels nostalgia with Juicy Couture tracksuit tie-up

    The deep blue velour tracksuit sells for $150 with mayo-inspired features, like a “Mayo Couture” white tube top and bottoms that read “smooth.”

    By Nov. 1, 2022
  • Farm machines harvesting corn
    Image attribution tooltip
    JamesBrey via Getty Images

    McCain Foods envisions the future of farming on Roblox

    To support its new Regen Fries and a commitment to regenerative agriculture, the brand is also partnering with a real-world NFT-themed restaurant.

    By Aaron Baar • Oct. 31, 2022