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  • Three rows of cans of Bud Light against a blue backdrop show off the brand's custom packaging tailored to 24 different NFL teams.
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    Retrieved from Bud Light on August 30, 2022

    Bud Light helps football fans cover beer costs to celebrate NFL’s return

    A new “Kickoff Beers” campaign mixes the sound of a can cracking open into the league’s theme and features weekly Cash App sweepstakes.

    By Aug. 30, 2022
  • Several Hyundai models from the 1980s as featured in new film "Seoul Vibe"
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    Courtesy of Hyundai Motor Company

    Hyundai targets millennials, Gen Z with retro Netflix tie-up

    Along with providing models from the 1980s for “Seoul Vibe,” the automaker launched a cinematic ad and metaverse experience that tie into the film.

    By Aug. 30, 2022
  • A woman drags her feet through a picnic in a commercial for NerdWallet
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    Courtesy of NerdWallet
    Column

    Campaign Trail: NerdWallet solves financial problems for feet draggers and fence sitters

    In collaboration with Deutsch LA, the personal finance company’s "Smartest Decision" push brings idioms — and its editorial team "nerds" — to life.

    By Aug. 26, 2022
  • Bottles of Johnnie Walker next to plastic cups filled with a cocktail.
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    Monica Schipper/Getty Images via Getty Images

    Johnnie Walker drafts Lilly Singh to fight for women’s leadership

    An extension of the “First Strides” program includes a partnership encouraging more women to take steps toward public leadership in the U.S. 

    By Aug. 26, 2022
  • An Instacart campaign image promoting Lizzo's new Instacart Cart.
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    Courtesy of Instacart

    Instacart partners with Lizzo for most extensive campaign to date

    “The World is Your Cart,” created with agencies Droga5 and Mayflower Entertainment, is paired with a 60-second spot and Snapchat mini-game.

    By Aug. 25, 2022
  • Comedian Ziwe Fumudoh holds a can of Loyal 9 wearing a yellow dress.
    Image attribution tooltip
    Courtesy of Diageo

    Diageo’s Loyal 9 highlights no-fizz qualities in first national campaign

    Ads starring Ziwe deploy the late-night host’s typically pointed questioning style to probe beachgoers about their drink preferences.

    By Aug. 25, 2022
  • Bottles of Don Julio line several bar shelves.
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    Theo Wargo/Getty Images for 2018 Tribeca Film Festival via Getty Images

    Don Julio goes back to its roots in cinematic ads honoring founder

    A new global campaign comes as the tequila brand rides the wave of interest in agave-based spirits, which saw sales up over 30% last year.

    By Aug. 23, 2022
  • Smiling woman having a video call
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    AleksandarNakic via Getty Images
    Sponsored by BlueJeans by Verizon

    How to improve lead generation for virtual events

    Virtual events make for a strong lead generation tactic, but if you invite the wrong guests, your post-event follow-up efforts can drag when following up on ineffectual leads.

    Aug. 22, 2022
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    Courtesy of CKE

    Carl’s Jr., Hardee’s ask Twitch community to help build new menu item

    After polling followers about their favorite ingredients, the brands are sponsoring creator livestreams where people can vote on their preferred meals.

    By Aug. 19, 2022
  • A room is illuminated blue. A table with a white cloth sits in the center with university flags hung to either side, with a large TV over head displaying the Big Ten logo.
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    Ben Gabbe/Getty Images for Wink Public Relations via Getty Images

    Big Ten Conference cuts multi-network broadcast deal

    The media rights agreement with CBS, FOX, NBC and NBCUniversal's Peacock is reportedly worth $7.5 billion.

    By Aug. 19, 2022
  • The TikTok logo on a phone.
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    Drew Angerer/Getty Images via Getty Images

    TikTok streamlines social commerce with 3 new ad formats

    A solution called Shopping Ads seeks to boost the discovery of products and live shopping events ahead of the key holiday window.

    By Aug. 18, 2022
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    Courtesy of Amazon

    Amazon picks Nielsen to measure ‘Thursday Night Football’ streams

    The partnership represents the first time a streaming service will have a live program measured as part of Nielsen’s national TV ratings.

    By Aug. 16, 2022
  • A TV remote points up at a blurred-out screen.
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    simpson33 via Getty Images

    Walmart picks Paramount as streaming partner for membership plan

    Starting in September, Walmart+ customers can access the ad-supported Paramount+ Essential tier at no extra cost.

    By Aug. 16, 2022
  • Frosted Flakes mascot Tony the Tiger rendered as a Vtuber on Twitch
    Image attribution tooltip
    Courtesy of Kellogg Company

    Tony the Tiger transforms into gr-r-eat Twitch streamer

    The iconic Frosted Flakes brand mascot is becoming a VTuber in a first-of-its-kind collaboration with the streaming platform.

    By Aug. 15, 2022
  • Image attribution tooltip
    Retrieved from Unsplash on July 22, 2021

    Comscore makes progress toward alternative currencies

    Earnings show stronger revenues and a smaller loss as the company continues to bolster its TV measurement tools in preparation for a post-Nielsen era.

    By Aaron Baar • Aug. 15, 2022
  • A couple and their kid walk through a Hilton hotel lobby while pushing their child in a stroller.
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    Retrieved from Hilton on July 25, 2022

    Hospitality brands reclaim lost mojo with ambitious ad campaigns

    The heaviest media plays from the category since the start of the pandemic focus on product versus price as consumers have yet to trade down.

    By Aug. 15, 2022
  • A QR code appears outside Pacaembu Stadium in Brazil as part of a Budweiser campaign.
    Image attribution tooltip
    Retrieved from Anheuser-Busch InBev on August 12, 2022

    Budweiser sends soccer fans on scavenger hunt in countdown to World Cup

    Marking 100 days until the tournament, the promotion features QR codes that unlock coordinates for hidden prize boxes carrying tickets and more.

    By Aug. 12, 2022
  • A person looks at their smartphone screen in a room lit by colorful neon lights.
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    brightstars via Getty Images

    Heineken, Nike, Mondelēz run ads on cause-driven social platform

    WeAre8, which pays users to watch ads, is looking to attract more brands into its fold with a new self-service ads manager called SAM-i. 

    By Aug. 11, 2022
  • Disney+ investor event
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    Retrieved from Disney+ on June 15, 2020

    Disney+ outlines ad-supported streaming plan as viewers grow picky

    The option won’t actually be cheaper than the current ad-free version, which is receiving a price hike amid a more challenging streaming market.

    By Aug. 11, 2022
  • A view of the venue as Pacsun Debuts Eloite Monogram Print At SoHo Flagship on May 03, 2022 in New York City.
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    Dave Kotinsky / Stringer via Getty Images

    Pacsun hits 2M TikTok followers in brand identity push

    The online following, a goal set and now met, signifies success by the brand in appealing to Gen Z shoppers and forming an identity on the app.

    By Aug. 11, 2022
  • A sign is posted in front of a Walmart store on November 16, 2021 in American Canyon, California.
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    Justin Sullivan via Getty Images

    Walmart reportedly seeks streaming partner to bolster Walmart+

    The retailer recently met with Disney, Comcast and Paramount as it mulls a tie-up that could help it compete with Amazon Prime.

    By Aug. 10, 2022
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    PeopleImages via Getty Images

    Trade Desk revenue grows 35% amid surge in CTV, open internet advertising

    The ad-tech company sees the growth of CTV as a challenge to the "draconian tactics" of walled gardens like Google.

    By Aug. 10, 2022
  • A hand holds up a remote in front of a television screen.
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    RainStar via Getty Images

    Experiments with Nielsen alternatives increase but questions remain, VAB finds

    While a majority of the TV advertising market uses measurement alternatives more frequently, advertisers are slower to embrace non-Nielsen options.

    By Aug. 9, 2022
  • Photo of actor-entrepreneur Ryan Reynolds
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    Courtesy of FuboTV

    Ryan Reynolds’ Maximum Effort inks first-look deal with FuboTV

    The sports-first live TV streamer seeks to leverage the production company’s ad experience to underwrite programming.

    By Aug. 8, 2022
  • Warner Bros. Discovery sign at upfront presentation in 2022
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    Chris Kelly/Marketing Dive

    Warner Bros. Discovery to combine streamers next summer, considers ad-supported offering

    The home of HBO Max and Discovery+ shared more details of its plans for integrating a mixture of ad-supported options to its streaming services.

    By Aug. 5, 2022