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    Courtesy of CKE

    Carl’s Jr., Hardee’s ask Twitch community to help build new menu item

    After polling followers about their favorite ingredients, the brands are sponsoring creator livestreams where people can vote on their preferred meals.

    By Aug. 19, 2022
  • A room is illuminated blue. A table with a white cloth sits in the center with university flags hung to either side, with a large TV over head displaying the Big Ten logo.
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    Ben Gabbe/Getty Images for Wink Public Relations via Getty Images

    Big Ten Conference cuts multi-network broadcast deal

    The media rights agreement with CBS, FOX, NBC and NBCUniversal's Peacock is reportedly worth $7.5 billion.

    By Aug. 19, 2022
  • Trendline

    Connected TV

    The pandemic spurred a surge in consumer use of CTV and has made it a key channel for marketers wanting to engage viewers who are moving away from linear TV.

    By Marketing Dive staff
  • The TikTok logo on a phone.
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    Drew Angerer/Getty Images via Getty Images

    TikTok streamlines social commerce with 3 new ad formats

    A solution called Shopping Ads seeks to boost the discovery of products and live shopping events ahead of the key holiday window.

    By Aug. 18, 2022
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    Courtesy of Amazon

    Amazon picks Nielsen to measure ‘Thursday Night Football’ streams

    The partnership represents the first time a streaming service will have a live program measured as part of Nielsen’s national TV ratings.

    By Aug. 16, 2022
  • A TV remote points up at a blurred-out screen.
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    simpson33 via Getty Images

    Walmart picks Paramount as streaming partner for membership plan

    Starting in September, Walmart+ customers can access the ad-supported Paramount+ Essential tier at no extra cost.

    By Aug. 16, 2022
  • Frosted Flakes mascot Tony the Tiger rendered as a Vtuber on Twitch
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    Courtesy of Kellogg Company

    Tony the Tiger transforms into gr-r-eat Twitch streamer

    The iconic Frosted Flakes brand mascot is becoming a VTuber in a first-of-its-kind collaboration with the streaming platform.

    By Aug. 15, 2022
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    Retrieved from Unsplash on July 22, 2021

    Comscore makes progress toward alternative currencies

    Earnings show stronger revenues and a smaller loss as the company continues to bolster its TV measurement tools in preparation for a post-Nielsen era.

    By Aaron Baar • Aug. 15, 2022
  • A couple and their kid walk through a Hilton hotel lobby while pushing their child in a stroller.
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    Retrieved from Hilton on July 25, 2022

    Hospitality brands reclaim lost mojo with ambitious ad campaigns

    The heaviest media plays from the category since the start of the pandemic focus on product versus price as consumers have yet to trade down.

    By Aug. 15, 2022
  • A QR code appears outside Pacaembu Stadium in Brazil as part of a Budweiser campaign.
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    Retrieved from Anheuser-Busch InBev on August 12, 2022

    Budweiser sends soccer fans on scavenger hunt in countdown to World Cup

    Marking 100 days until the tournament, the promotion features QR codes that unlock coordinates for hidden prize boxes carrying tickets and more.

    By Aug. 12, 2022
  • A person looks at their smartphone screen in a room lit by colorful neon lights.
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    brightstars via Getty Images

    Heineken, Nike, Mondelēz run ads on cause-driven social platform

    WeAre8, which pays users to watch ads, is looking to attract more brands into its fold with a new self-service ads manager called SAM-i. 

    By Aug. 11, 2022
  • Disney+ investor event
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    Retrieved from Disney+ on June 15, 2020

    Disney+ outlines ad-supported streaming plan as viewers grow picky

    The option won’t actually be cheaper than the current ad-free version, which is receiving a price hike amid a more challenging streaming market.

    By Aug. 11, 2022
  • A view of the venue as Pacsun Debuts Eloite Monogram Print At SoHo Flagship on May 03, 2022 in New York City.
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    Dave Kotinsky / Stringer via Getty Images

    Pacsun hits 2M TikTok followers in brand identity push

    The online following, a goal set and now met, signifies success by the brand in appealing to Gen Z shoppers and forming an identity on the app.

    By Aug. 11, 2022
  • A sign is posted in front of a Walmart store on November 16, 2021 in American Canyon, California.
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    Justin Sullivan via Getty Images

    Walmart reportedly seeks streaming partner to bolster Walmart+

    The retailer recently met with Disney, Comcast and Paramount as it mulls a tie-up that could help it compete with Amazon Prime.

    By Aug. 10, 2022
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    PeopleImages via Getty Images

    Trade Desk revenue grows 35% amid surge in CTV, open internet advertising

    The ad-tech company sees the growth of CTV as a challenge to the "draconian tactics" of walled gardens like Google.

    By Aug. 10, 2022
  • A hand holds up a remote in front of a television screen.
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    RainStar via Getty Images

    Experiments with Nielsen alternatives increase but questions remain, VAB finds

    While a majority of the TV advertising market uses measurement alternatives more frequently, advertisers are slower to embrace non-Nielsen options.

    By Aug. 9, 2022
  • Photo of actor-entrepreneur Ryan Reynolds
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    Courtesy of FuboTV

    Ryan Reynolds’ Maximum Effort inks first-look deal with FuboTV

    The sports-first live TV streamer seeks to leverage the production company’s ad experience to underwrite programming.

    By Aug. 8, 2022
  • Warner Bros. Discovery sign at upfront presentation in 2022
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    Chris Kelly/Marketing Dive

    Warner Bros. Discovery to combine streamers next summer, considers ad-supported offering

    The home of HBO Max and Discovery+ shared more details of its plans for integrating a mixture of ad-supported options to its streaming services.

    By Aug. 5, 2022
  • A virtual stage within Roblox screens an episode of Spin Master's anime series "Bakugan Battle Planet."
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    Retrieved from Spin Master on August 04, 2022

    Roblox hosts cartoon reruns as metaverse content strategies evolve

    Spin Master plans to air all 100 episodes of its “Bakugan Battle Planet” series through a dedicated Roblox space in a convergence of streaming and gaming. 

    By Aug. 4, 2022
  • Blue infinity sign Meta logo on a billboard.
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    Justin Sullivan / Staff via Getty Images

    Facebook to shut down live shopping feature

    The social media company said the functionality will end on Oct. 1, and suggested experimenting with short-form Reels videos instead.

    By Dani James • Aug. 4, 2022
  • A visitor to an IHG hotel has a smattering of sweets and pastries while laying down in bed.
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    Permission granted by IHG Hotels & Resorts

    IHG books priciest campaign in a decade to promote loyalty revamp

    Created with ad agency Grey New York, “Guest How You Guest” depicts hotel guests enjoying a pampered lifestyle, signaling the return to travel.

    By Aug. 4, 2022
  • The Fresh Market shoppable videos
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    Retrieved from The Fresh Market.

    The Fresh Market sees shoppable video, livestreaming zing

    The specialty food chain has had rapid growth in key engagement metrics as grocers explore social media, videos and shoppable content.

    By Catherine Douglas Moran • Aug. 2, 2022
  • A hand types on a laptop that is browsing Amazon's website
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    Quinn Rooney via Getty Images

    Amazon touts efficiency as Q2 advertising revenue grows 18%

    Contrasting with digital rivals, the company’s ad sales segment posted healthy gains in Q2 as brands took a more results-oriented approach.

    By July 29, 2022
  • David's Bridal opens a store in Naperville, Illinois.
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    Courtesy of David's Bridal

    David’s Bridal weds TikTok videos with commerce to drive click-throughs

    The bridal retailer has seen a click-through rate that’s twice the average benchmark while reaching more than 16 million viewers.

    By July 28, 2022
  • Facebook's Meta sign outside of their offices in California.
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    Justin Sullivan/Getty Images via Getty Images

    Meta revenue declines for first time amid complex bid to monetize Reels

    Though the TikTok lookalike passed a $1 billion revenue run rate, it represents a “headwind” in drawing attention away from more mature offerings.

    By July 28, 2022
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    Sean Gallup via Getty Images

    YouTube revenue grows just 5% as advertisers pull back

    Google executives expect “ongoing headwinds” in the third quarter but see commerce and connected TV as areas of promise.

    By July 27, 2022