Video


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    Courtesy of Instacart

    Unilever, Mondelēz, PepsiCo sign up for Instacart's new shoppable ad units

    Commerce-enabled video and display offerings speak to how retail media formats are getting more sophisticated as platforms chase larger budgets.

    By May 27, 2022
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    Drew Angerer via Getty Images

    TikTok takes page from Twitch as battle for creators intensifies

    A Live Subscription feature promises predictable monthly income, which could appeal to a creator base that’s felt the double-edged sword of overnight virality.

    By May 26, 2022
  • Trendline

    Connected TV

    The pandemic spurred a surge in consumer use of CTV and has made it a key channel for marketers wanting to engage viewers who are moving away from linear TV.

    By Marketing Dive staff
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    Drew Angerer via Getty Images

    Google reimagines search beyond '10 blue links'

    At its Marketing Live event, the tech giant expressed a desire to steer digital advertising toward more interactive features, including AR shopping ads in search results.

    By May 25, 2022
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    Courtesy of ATTN:

    Candle Media extends content deal-making run with Attn: acquisition

    The reportedly $150 million deal will invest in Attn:’s marketing services, including a dedicated TikTok studio launched last year.

    By May 23, 2022
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    Chris Kelly/Marketing Dive

    Warner Bros. Discovery holds back on streaming tie-up details at first upfront

    The star-studded event highlighted the newly merged company's content but didn't offer details about its proposed combined streaming platform.

    By May 19, 2022
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    Retrieved from Domino's Pizza, Inc. on May 16, 2022

    Domino's grants 'Stranger Things' fans 'mind-ordering' powers through new app

    An immersive mobile experience tied to the Netflix show’s return uses facial recognition and eye-tracking technology to help users order pizza.

    By Updated May 17, 2022
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    Spencer Platt via Getty Images

    Google adds customizable ads on search and YouTube

    New tools help users manage interactions with advertisers, including blocking or reporting content and viewing an ad’s funding sources and targeting metrics.

    By May 12, 2022
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    Courtesy of Peloton

    Peloton ad spending plunged as new users wane, analysis finds

    While media investments dipped in a rocky first quarter, they may be on the upswing again as the brand kicks off an ad campaign focused on instructors.

    By May 12, 2022
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    Pepsi released a video as part of the campaign that features soccer player Paul Pogba and a Rube Goldberg machine. The image was retrieved from its video on May 11, 2022.

    Pepsi, Pizza Hut put soccer fans in Paul Pogba's shoes with AR game

    Activations with Yum Brands restaurants attempt to capture the excitement ahead of the UEFA Champions League final with help from the star midfielder.

    By May 11, 2022
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    Courtesy of Doritos

    Doritos hosts virtual concert from the Upside Down for 'Stranger Things'

    Fans can secure tickets to the event featuring ‘80s acts like the The Go-Go’s, Soft Cell and Corey Hart through specially marked packaging and a website.

    By May 10, 2022
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    Courtesy of Roku

    How streaming TV platforms upped their games at the NewFronts

    Roku, Tubi and FuboTV pitched advertisers around measurement and targeting at a time when both the streaming and digital ad landscapes are in flux.

    By May 9, 2022
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    Courtesy of Peloton

    Peloton races to revitalize brand with help from star instructors

    A refresh campaign places the fitness company’s talent in cinematic scenarios, while Wall Street remains unimpressed by larger turnaround efforts.

    By May 9, 2022
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    Permission granted by Peter Adams/Marketing Dive

    TikTok's new premium ad unit aligns brands with top 4% of videos

    TikTok Pulse is bought at a fixed CPM and on a reservation basis, speaking to the app’s efforts to cater to deeper-pocketed advertisers at the NewFronts.

    By May 5, 2022
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    Permission granted by Snap Inc.

    Snapchat partners with Cameo to streamline brand-creator ad deals

    Mattress Firm, Molson Coors and Kraft have been beta testing the program, letting them draw on over 45,000 personalities for custom video ads.

    By May 4, 2022
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    Retrieved from Amazon on May 03, 2022

    Amazon looks to lure brands with new streaming tech integrations

    At its second NewFronts presentation, the company showed off a tool that lets advertisers insert their products into programming even after filming ends.

    By Updated May 4, 2022
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    Photo Illustration: Shaun Lucas/Industry Dive; Getty Images 

    Deep Dive

    How Coke and Pepsi's rivalry shaped marketing — and where it goes next

    As the most enduring consumer brand rivalry enters a new phase in the metaverse, tall orders around sustainability may demand cooperation over competition.

    By May 3, 2022
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    Courtesy of H&M

    H&M hands mic to Pete Davidson in ads courting male shoppers

    The comedian known for his "scumbro" style stars in an effort that isn't tied to a specific collection, but aims to grow H&M's overall market share with men.

    By May 2, 2022
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    Courtesy of Sweetgreen

    Sweetgreen's ambassador team adds NBA's Devin Booker with TikTok-inspired spot

    A celebrity-backed "Create Your Own" campaign looks to boost the chain's digital orders, which made up 65% of sales last quarter.

    By May 2, 2022
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    Jeff Wells/Marketing Dive

    Amazon misses ad sales forecast, capping off rough run of tech earnings

    Inflation and the Ukraine crisis were cited as factors, but the company is also contending with increased competition from traditional retailers on the ad front.

    By April 29, 2022
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    Courtesy of Meta

    Facebook sees users grow again while metaverse bets gain traction

    Wendy's recent activation in Horizon Worlds drew 52 million visitors, a promising development as Meta's broader ad business continues to slow.

    By April 28, 2022
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    Sean Gallup via Getty Images

    YouTube drags down Google performance as challenges pile up

    The video platform severely missed revenue expectations in the first quarter amid the war in Ukraine and ongoing Apple headwinds.

    By April 27, 2022
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    Retrieved from Snapchat on April 13, 2022

    Snap's ad business challenged as global chaos adds to Apple headwinds

    While the Ukraine war and inflation are impacting revenue, the Snapchat owner has secured upfront commitments more than 60% higher than last year.

    By April 22, 2022
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    Ore Huiying via Getty Images

    Netflix is finally open to ads. What's next?

    Ads could reportedly be coming to Netflix before the end of the year — sooner than the timeline that co-CEO Reed Hastings previously suggested.

    By Updated May 10, 2022
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    Permission granted by Tide

    Tide's 'Doctor Strange' ads connect MCU to past marketing

    The P&G label links the storied superhero franchise to its own universe with teasers drawing on the "It's a Tide Ad" Super Bowl campaign.

    By April 20, 2022
  • Epic Games raises $2B to develop its metaverse efforts

    The funding brings its valuation to nearly $32 billion, and includes participation from Kirkbi, the investment firm behind The Lego Group.

    By Tatiana Walk-Morris • April 13, 2022