Agencies

Omnicom's new supply chain tool adjusts media spend based on inventory

The offering helps marketers adjust media investment to better reflect product inventories that have been affected by an enduring supply chain crisis.

By Chris Kelly • May 23, 2022

Candle Media extends content deal-making run with Attn: acquisition

The reportedly $150 million deal will invest in Attn:’s marketing services, including a dedicated TikTok studio launched last year.

By Peter Adams • May 23, 2022

Explore the Trendline➔

The Marketing Dive Outlook on 2022

Despite continued uncertainty, the past two years have provided plenty of lessons for marketers looking for a way forward. Read on for the trends and topics that could shape the industry in 2022.

By Marketing Dive staff

Snap taps Wieden + Kennedy vet as chief creative officer

Colleen DeCourcy, who built a reputation during a decade with the decorated agency, helped develop the Snapchat owner’s first Oscars campaign this year.  

By Peter Adams • May 16, 2022

Target to award $25M in paid media to diverse brands

While a typical paid media program through Target costs more than $50,000, Roundel Media Fund participants would receive the same reach for $5,000.

By Chris Kelly • May 16, 2022

Publicis acquires Profitero to add analytics layer to commerce bets

The reportedly $200 million deal aims to help clients better optimize performance and track factors like pricing, product availability and reviews.

By Peter Adams • May 9, 2022

Metaverse goes mainstream, but most consumers still don't understand it

Still, 90% of those surveyed by Wunderman Thompson Intelligence believe the concept will have a meaningful impact on advertising.

By Peter Adams • May 6, 2022

WPP partners with Epic Games to boost metaverse offering

A training program seeks to upskill agency talent on how to better create brand experiences in Fortnite and with Unreal Engine.

By Chris Kelly • May 5, 2022

GroupM reorganizes agencies to create digital powerhouses

Moves by WPP's media investment group come as clients seek agencies that can better integrate creative, media and data with global scope.

By Chris Kelly • May 2, 2022

Accenture rebrands marketing services group to focus on unity

Almost all of the 40-plus agencies the division has acquired will operate under the Accenture Song banner as services expand into areas like the metaverse.

By Peter Adams • May 2, 2022

Burger King taps new agencies after year of marketing tumult

Among other appointments, independent shop OKRP replaces WPP's David as the burger chain's creative agency in a bid for greater cultural relevancy. 

By Chris Kelly • April 29, 2022

How prepared is the ad industry for a cookieless future?

Despite shifts in marketer priorities and stark warnings from experts, it's still not clear how advertisers will navigate the landscape after third-party cookie deprecation.

By Chris Kelly • April 26, 2022

WPP's e-commerce service expands with supply chain and logistics

WPP claims it is the only company in its sector that manages e-commerce from the first time a customer clicks on a website through ordering and delivery.

By Chris Kelly • April 25, 2022

Omnicom expresses confidence in face of Ukraine war, inflation

All of the agency's key business segments grew in the first quarter, including experiential, which was up 68% year-on-year.

By Peter Adams • April 25, 2022

Horizon Media, Nielsen eye multicultural consumers with new planning platform

Called eMbrace, the solution aims to identify opportunities that might be downplayed or "washed out" in a typical general-market analysis.

By Peter Adams • April 18, 2022

Publicis reports strong Q1 on heels of major account wins

Noting rising client demand for first-party data, digital media and commerce, the company says it can meet objectives despite uncertainty caused by the pandemic, inflation and the war in Ukraine.

By Chris Kelly • April 18, 2022

Burger King ponders confusing times as plant-based push continues

Created by David Madrid, the effort promotes plant-based chicken nuggets by highlighting daily paradoxes and comes amid the chain's creative review.

By Chris Kelly • April 18, 2022

As agencies exit Russia, questions arise over lasting consequences

The reassessment of Russia's role in the ad ecosystem could call attention to how fraud and botnet schemes impact publishers and trickle down to agencies.

By Peter Adams • April 11, 2022

Podcast advertising prospers but needs solutions to reach full potential

To fully unlock the digital audio ad market, the podcast industry will need to streamline its tech infrastructure and fully embrace programmatic.

By Chris Kelly • April 4, 2022

80% of CMOs turn to agencies for TV strategies amid streaming shift

While 58% of CMOs are comfortable with an increasingly complex video environment, most rely on agencies to create and execute a TV ad buying plan.

By Chris Kelly • April 4, 2022

Nielsen acquired for $16B amid ongoing measurement fallout

Going private tees up major changes at a time when the firm's position as a leading measurement provider faces intense challenges.

By Peter Adams • April 4, 2022

Kroger opens ad inventory to third-party platforms in latest scale play

GroupM is an early agency partner testing the capability focused on sponsored product listings, which are now used by over 2,000 brands.

By Peter Adams • March 28, 2022

Good-Loop ties purpose to ad views for a better internet

Expanding in the U.S. could help broaden the company's mission to address the disconnect between brands wanting to be purposeful and intrusive ads.

By Aaron Baar • March 28, 2022

Dunkin' CMO departs after 9 months

While Rafael Acevedo's tenure was short, changes overseen by the executive — including naming Anomaly creative AOR — could carry a lasting impact.

By Peter Adams • March 28, 2022

Burger King serves up poop emoji ice cream to highlight clean ingredients

From the agency that made waves — and upset stomachs — with the Moldy Whopper comes another controversial campaign around the QSR's removal of artificial ingredients.

By Chris Kelly • March 23, 2022

Ad industry's response to Russia: The story so far

All six major ad holding groups have started winding down operations, while consumer brands are grappling with tough questions around ethics as they weigh similar options.

By Peter Adams • March 21, 2022