• Large desktop computer stands on a desk with a computer monitor. The monitor shows a video game with soldiers attacking. There is a keyboard, mouse and headphones on the desk as well.
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    Unfazed by gaming’s slowdown, marketers await more robust tools

    At a virtual IAB roundtable, brands and agencies signaled bullishness around the category even as sales taper off and new releases remain sparse.

    By Aug. 18, 2022
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    Retrieved from Unsplash on July 22, 2021

    Comscore makes progress toward alternative currencies

    Earnings show stronger revenues and a smaller loss as the company continues to bolster its TV measurement tools in preparation for a post-Nielsen era.

    By Aaron Baar • Aug. 15, 2022
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    Courtesy of Omnicom

    Omnicom launches gaming solution for brands

    LevelUp OAC combines the expertise of agencies TMA and GSD&M around brand strategy, influencer engagement, in-game advertising and more.

    By Updated Aug. 15, 2022
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    Tommaso Boddi via Getty Images

    Planet Fitness walks back bespoke Publicis team

    The gym chain re-enters Barkley’s orbit less than a year after leaving the independent agency.

    By Aaron Baar • Aug. 8, 2022
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    Courtesy of FuboTV

    Ryan Reynolds’ Maximum Effort inks first-look deal with FuboTV

    The sports-first live TV streamer seeks to leverage the production company’s ad experience to underwrite programming.

    By Aug. 8, 2022
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    Courtesy of Walmart

    Walmart boosts ad network with new partnerships

    As it prepares for a tough quarter and year, the retailer added a handful of API partners to expand Walmart Connect's self-service capabilities.

    By Aug. 1, 2022
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    Kevin Frayer via Getty Images

    Nike hands media duties to PMG, IPG’s Initiative amid digital shift

    A change up for the $1 billion account comes as Nike pushes harder on direct-to-consumer channels and data-driven personalization.

    By Aug. 1, 2022
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    H2 ad-spending expectations jump but broad picture remains uneven

    An IAB survey found bullish categories like travel are buoying the industry, while sectors like auto face cutbacks due to a tightening economy.

    By Aug. 1, 2022
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    Jeff J Mitchell via Getty Images

    GroupM launches framework for cutting carbon emissions from ads

    Amid a global heat wave, WPP's investment group took a major step to meet its commitment to decarbonize its media supply chain by 2030.

    By July 25, 2022
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    Legacy ad agency outlooks perk up despite fragile environment

    Even as the economy remains volatile, groups like Omnicom are still considering deals to bolster areas of strength, including retail media.

    By July 25, 2022
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    Courtesy of DHL
    Deep Dive

    Why big agencies are investing in supply chain and inventory services

    While pandemic-driven trends have given agencies a peek into clients' broader operations, getting buy-in for new services could be a challenge.

    By Aaron Baar • July 18, 2022
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    Accenture Song acquires The Stable to scale commerce services in North America

    The move adds to a series of deals oriented around commerce and performance, areas that are expected to remain sturdy despite the downturn.

    By July 18, 2022
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    Joe Raedle via Getty Images

    Peloton's new ad stars nude Chris Meloni promoting its app

    Beyond an eyebrow-raising hook, the creative could be an attempt to shift the discussion as the embattled company moves to outsource manufacturing.

    By July 15, 2022
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    Retrieved from Disney+ on June 15, 2020

    Disney boosts post-cookie offering with major Trade Desk integration

    The move with Unified ID 2.0 is a major one in Disney’s plans to boost programmatic, addressability and interoperability in its advertising ecosystem. 

    By July 12, 2022
  • IPG looks to streamline brand integrations in entertainment

    UpstreamPop blends Mediabrands’ audience intelligence and R&CPMK’s entertainment industry expertise as brands seek out streaming viewers.

    By July 11, 2022
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    staticnak1983 via Getty Images

    Mekanism sees big US opportunity for Plus Company's agency model

    Co-founder and CEO Jason Harris said the shop will initially focus on building out a performance team that has helped it notch a 75% pitch win rate this year.

    By Updated July 11, 2022
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    Courtesy of Walmart

    Omnicom banks on Walmart, Instacart in latest commerce expansion

    The agency holding company continues to invest in commerce, with a focus on a growing retail media network and its clean room solution.

    By June 27, 2022
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    Mark Wilson via Getty Images

    Program cutting carbon emissions from ads goes global with agency backing

    An international expansion of the Ad Net Zero pledge is supported by all of the leading ad-holding groups and marketers like Unilever.

    By June 27, 2022
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    Lintao Zhang via Getty Images

    Ad growth surprisingly resilient in face of macroeconomic uncertainty

    Magna joins other forecasters in emphasizing resilience as digital acceleration and events like the World Cup and U.S. midterms support advertising growth.

    By June 14, 2022
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    Bud Light, Wieden + Kennedy part ways as beer marketer puts creative under review

    The shop behind iconic campaigns like the viral “Dilly Dilly” effort declined to participate in the process, teeing up a fresh chapter for Bud Light’s marketing.

    By June 13, 2022
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    Courtesy of Roku

    Epsilon partners with TransUnion, to boost CTV targeting, measurement

    The moves by the Publicis firm come as CTV continues to grow despite persistent issues that could hamper its ability to meet its full potential.

    By June 13, 2022
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    Toyota cuts carbon footprint of digital ads via tech tie-up

    Media agency GroupM is helping scale a solution from SeenThis that requires less data transferred to effectively run campaigns. 

    By June 13, 2022
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    Courtesy of McDonald's

    McDonald's hosts marketing boot camp with nonprofit to diversify talent pipeline

    Participants will operate a pop-up agency and have the opportunity to interview for positions with Wieden + Kennedy and The Golin Group.

    By June 7, 2022
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    Patrick Lux via Getty Images

    SMI acquired by PE firm as advertisers demand data-driven insights

    SMI tracks more than $250 billion in annual media globally, helping marketers build media mix models, analyze competitive share and more.

    By June 6, 2022
  • WPP hires  LJ Louis as global chief talent and inclusion officer
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    Courtesy of WPP

    WPP firms up DEI commitments with first global chief talent and inclusion officer

    In the newly created role, WeWork vet LJ Louis will work to bring the company in line with racial equity commitments it announced in June 2020.

    By June 6, 2022