Agencies


  • A large balloon of cartoon character SpongeBob SquarePants floats over people on a street
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    Yana Paskova / Stringer via Getty Images

    As gaming attracts mixed-age audiences, advertising gets complicated

    A mobile game based on "SpongeBob SquarePants" rankled a self-regulatory agency and illustrates how much gray area surrounds in-app advertising.

    By Aaron Baar • Sept. 26, 2022
  • A close-up of mid-sections of people sitting in a row with cellphones in their hands.
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    monkeybusinessimages via Getty Images

    Omnicom launches online retail practice as clients seek full-funnel view

    Transact offers a variety of services, including retail media and analytics tools, and leverages partnerships with Amazon, Instacart, Kroger and Walmart.

    By Aaron Baar • Sept. 26, 2022
  • Image from Sonic's "Mmm Sonic" campaign
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    Courtesy of Sonic

    Why Sonic drove away from in-car commercials for its latest campaign

    CMO Lori Abou Habib explains the food-focused change and how the QSR has benefited from parent Inspire Brands' bespoke media unit within Publicis.

    By Sept. 26, 2022
  • Several passengers in silhouette walk through a concourse at Ronald Reagan National Airport.
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    Drew Angerer via Getty Images

    Tripadvisor pushes beyond banner ads with data-driven content studio

    San Diego Tourism Authority is the first external client for the shop that leverages the platform’s first-party insights to reach high-intent travelers.

    By Sept. 21, 2022
  • A hand holds a TV remote control
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    Courtesy of Roku

    Roku enlists agencies to help small businesses with streaming ads

    Camelot Strategic Marketing & Media is the first agency to join Roku’s new OneView certified partner program.

    By Aaron Baar • Sept. 19, 2022
  • Five people hold glasses of SodaStream sparkling water
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    Courtesy of SodaStream Canada

    SodaStream shakes up brand to better recognize interests like mixology

    Creative and design agency Pearl Fisher assisted on the revamp that includes a new S-shaped logo, color palette and premium product line.

    By Sept. 13, 2022
  • A TV remote points up at a blurred-out screen.
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    simpson33 via Getty Images

    Fox taps Comscore as local TV currency

    Comscore is also running currency trials with Discovery, Warner Media and NBCU as media companies look to evolve their measurement systems.

    By Sept. 12, 2022
  • A hand holds a can of Harpoon Rec. League beer while a person plays golf in the background
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    Courtesy of Copper Giants

    Why Liberty Mutual’s in-house agency takes external clients

    Internal shop Copper Giants demonstrates how projects from outside the company, like one for Harpoon Brewery, give creative talent a way to stretch.

    By Aaron Baar • Sept. 12, 2022
  • Business coworkers working together at office
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    filadendron via Getty Images

    Dentsu adds Web3 features to advertising tool kit

    Web3 club will help the holding company’s clients navigate the next stage of the internet. 

    By Aaron Baar • Sept. 12, 2022
  • Several people sit around a table working with a lightbulb overhead.
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    scyther5 via Getty Images

    Mediahub partners with LandVault to showcase value in Web3 strategies

    The media agency is boosting its metaverse know-how by co-developing an RFP and launching a new practice.

    By Aaron Baar • Sept. 6, 2022
  • A Chivas Regal bottle
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    Courtesy of Pernod Ricard USA

    Pernod Ricard taps Tombras to spur US growth for Chivas Regal

    The independent agency is tasked with translating the brand’s recent growth in global markets for the American consumer.

    By Aaron Baar • Aug. 29, 2022
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    Alex Wong via Getty Images

    Kraft Heinz, Danone enrich first-party data through IRI, LiveRamp partnership

    Retail data provider IRI has also teamed with Publicis Groupe's Epsilon to allow CPG marketers to leverage clean room technology.

    By Aug. 29, 2022
  • Bud Light Next zero-carb beer
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    Courtesy of Anheuser Busch

    Bud Light picks 2 new creative agencies as marketing strategy shifts

    A split approach sees Anomaly handle its core light beer business while The Martin Agency takes on brand extensions such as hard seltzer.

    By Aug. 23, 2022
  • An image of Rumi, a virtual identity created by Dentsu VI
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    Courtesy of Dentsu International

    Dentsu designs virtual brand characters for metaverse and beyond

    A new Dentsu VI service uses motion-capture techniques to create fully customizable virtual identities as brands invest more in CGI influencers. 

    By Aug. 22, 2022
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    Diego Thomazini via Getty Images

    Canvas Worldwide taps into offline data with TransUnion partnership

    The partnership follows industry-wide efforts to find alternative data-gathering methods to cookies.

    By Aaron Baar • Aug. 22, 2022
  • Large desktop computer stands on a desk with a computer monitor. The monitor shows a video game with soldiers attacking. There is a keyboard, mouse and headphones on the desk as well.
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    mikkelwilliam via Getty Images

    Unfazed by gaming’s slowdown, marketers await more robust tools

    At a virtual IAB roundtable, brands and agencies signaled bullishness around the category even as sales taper off and new releases remain sparse.

    By Aug. 18, 2022
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    Retrieved from Unsplash on July 22, 2021

    Comscore makes progress toward alternative currencies

    Earnings show stronger revenues and a smaller loss as the company continues to bolster its TV measurement tools in preparation for a post-Nielsen era.

    By Aaron Baar • Aug. 15, 2022
  • Logo for Omnicom's LevelUp OAC practice
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    Courtesy of Omnicom

    Omnicom launches gaming solution for brands

    LevelUp OAC combines the expertise of agencies TMA and GSD&M around brand strategy, influencer engagement, in-game advertising and more.

    By Updated Aug. 15, 2022
  • Several exercise machines in a room with a Planet Fitness logo.
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    Tommaso Boddi via Getty Images

    Planet Fitness walks back bespoke Publicis team

    The gym chain re-enters Barkley’s orbit less than a year after leaving the independent agency.

    By Aaron Baar • Aug. 8, 2022
  • Photo of actor-entrepreneur Ryan Reynolds
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    Courtesy of FuboTV

    Ryan Reynolds’ Maximum Effort inks first-look deal with FuboTV

    The sports-first live TV streamer seeks to leverage the production company’s ad experience to underwrite programming.

    By Aug. 8, 2022
  • Computer on a table with Walmart's website open.
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    Courtesy of Walmart

    Walmart boosts ad network with new partnerships

    As it prepares for a tough quarter and year, the retailer added a handful of API partners to expand Walmart Connect's self-service capabilities.

    By Aug. 1, 2022
  • Nike store at a shopping area in Beijing, China
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    Kevin Frayer via Getty Images

    Nike hands media duties to PMG, IPG’s Initiative amid digital shift

    A change up for the $1 billion account comes as Nike pushes harder on direct-to-consumer channels and data-driven personalization.

    By Aug. 1, 2022
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    Getty Images

    H2 ad-spending expectations jump but broad picture remains uneven

    An IAB survey found bullish categories like travel are buoying the industry, while sectors like auto face cutbacks due to a tightening economy.

    By Aug. 1, 2022
  • A group of people holding various flags including one that reads "Net Zero"
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    Jeff J Mitchell via Getty Images

    GroupM launches framework for cutting carbon emissions from ads

    Amid a global heat wave, WPP's investment group took a major step to meet its commitment to decarbonize its media supply chain by 2030.

    By July 25, 2022
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    poplasen/iStock via Getty Images

    Legacy ad agency outlooks perk up despite fragile environment

    Even as the economy remains volatile, groups like Omnicom are still considering deals to bolster areas of strength, including retail media.

    By July 25, 2022