Data/Analytics


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    Adobe Stock/small smiles

    Sponsored by SafeOpt

    SafeOpt’s guide to maximizing your ecommerce traffic

    Getting traffic to your store is hard, so use these proven strategies to maximize conversions and sales.

    Nov. 28, 2022
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    Kena Betancur / Stringer via Getty Images

    Winners and losers of Black Friday 2022

    With inflation looming, consumers waited until the shopping event to get deals on categories like electronics and sought out financing options such as buy now, pay later.

    By Dani James • Nov. 26, 2022
  • Trendline

    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff
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    Anastasiia Makarevich via Getty Images

    Ad spending decline begins to slow, report finds

    While October's numbers declined from the year-ago period, they were still the strongest so far in 2022.

    By Aaron Baar • Nov. 23, 2022
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    The image by Marco Verch is licensed under CC BY 2.0

    The holiday clues in October retail sales

    Consumers will be relying on credit cards, their savings and heavy discounts in what is shaping up to be an uncertain season for retailers.

    By Daphne Howland • Nov. 21, 2022
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    Sakorn Sukkasemsakorn via Getty Images

    IPG Mediabrands boosts data around carbon footprint of digital ads

    A new partnership with Scope3 reflects the need for supply chain emissions data as the advertising industry looks to reduce its carbon footprint.

    By Aaron Baar • Nov. 21, 2022
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    Courtesy of Walmart

    Walmart CEO: E-commerce plus ads biz creates ‘mutually reinforcing’ ecosystem

    Q3 brought the highest spending on sponsored search placements all year, helping the Walmart Connect division grow 40%.

    By Nov. 16, 2022
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    Courtesy of e.l.f. cosmetics

    The value of blending: Inside E.l.f’s post-cookie mobile strategy

    As the holidays approach, the beauty retailer counts on a connected ecosystem and its 3 million loyalty members in pursuit of forever customers.

    By Nov. 10, 2022
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    Justin Sullivan / Staff via Getty Images

    Twitter growth prospects flatten, but few are spared from pummeling digital downturn

    Insider Intelligence cut its full-year and 2024 spending forecasts, with even darling app TikTok seeing its outlook dwindle.

    By Nov. 9, 2022
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    AndreyPopov via Getty Images
    Deep Dive

    As retailers sell more ads, marketers’ frustrations and fears grow

    Old tensions with CPGs resurface amid whispers that retail media is unprofitable and increasingly a cost of doing business with merchants.

    By Nov. 8, 2022
  • Image of Twitter feed on computer showing Elon Musk's face and a headline about this purchase of the the company.
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    Scott Olson via Getty Images

    Twitter’s advertiser pool began draining months before Musk takeover, analysis finds

    The total number of brands on the app started slipping in the spring, while this week brought a formal pause from General Mills, Audi and others.

    By Nov. 4, 2022
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    Drew Angerer / Staff via Getty Images

    Microsoft displaces Amazon as second most valuable brand, study says

    Interbrand’s latest ranking marks Nike’s first appearance in the top 10, edging out McDonald’s, while Uber and Zoom dropped off the top 100 list. 

    By Aaron Baar • Nov. 4, 2022
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    Pascal Le Segretain via Getty Images

    High stakes: Netflix’s ad-supported tier arrives as marketers face uncertainty

    With ad spending expected to take a hit in the fourth quarter, the streamer has a lot to prove, though it’s already attracted major names like AB InBev.

    By Nov. 3, 2022
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    Marco_Piunti via Getty Images

    Havas Media Group taps TV and gaming data with Samba TV tie-up

    HMG North America will have access to Samba TV data sourced from over 24 television manufacturers and millions of opted-in televisions.

    By Aaron Baar • Oct. 31, 2022
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    Anthony Kwan via Getty Images

    Agencies to accelerate Web3 investments as clients pursue latest ‘shiny object’

    Along with bigger bets on the metaverse, Forrester foresees a further “changing of the guard” at the top level for agencies next year. 

    By Oct. 31, 2022
  • Amazon logo on a sign
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    David Ryder via Getty Images

    Amazon nears $10B in quarterly ad revenue while digital peers slump

    That’s not to say the big picture for the e-commerce giant is sunny, as it offered a dim holiday forecast that stoked recessionary fears.

    By Oct. 28, 2022
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    Quinn Rooney via Getty Images

    Amazon unveils suite of new video advertising products

    Announcements made at UnBoxed catered to small and mid-sized marketers while the company touted new streaming assets like “Thursday Night Football.” 

    By Oct. 26, 2022
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    Poike via Getty Images

    IPG says ‘majority’ of clients are making contingency plans for a downturn

    The ad holding group still raised its full-year organic growth guidance, joining Publicis and Omnicom in bucking macroeconomic trends.

    By Oct. 24, 2022
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    Permission granted by Semrush
    Sponsored by Semrush

    Which keyword research tools should your business use in 2022?

    Want to boost your search engine visibility? Use these keyword research tools to help you grow.

    Oct. 24, 2022
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    damircudic via Getty Images

    Ad spend declines for fourth consecutive month in September, report finds

    Major media players also experienced revenue dips when compared to the year prior, including Meta and Google for the first time.

    By Aaron Baar • Oct. 21, 2022
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    FotografieLink via Getty Images

    Why Mercedes-Benz jumped to advertise on Amazon Prime’s ‘Thursday Night Football’

    Early audience numbers point to where the future of live sports may be headed, with more targeted advertising holding a strong appeal for brands. 

    By Oct. 21, 2022
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    Scott Olson via Getty Images
    Q&A

    Kroger’s retail media guru on CTV ambitions and vanity metrics

    Cara Pratt sat down at Advertising Week to discuss evolving CTV measurement and why it could be a new battleground for mature players.

    By Oct. 21, 2022
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    Courtesy of Best Buy

    Leveling up success: Inside Best Buy’s efforts to reform a long-standing campaign

    At Advertising Week, executives discussed how taking a more inclusive approach to an annual esports program resulted in higher completion and viewing rates. 

    By Oct. 20, 2022
  • A sign is posted in front of a Marriott hotel.
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    Justin Sullivan via Getty Images

    Marriott and Lowe’s try a more curated approach as media network newcomers

    Amid an explosion of investment in the channel, execs at Advertising Week discussed the complexities of tactics like serving ads in private hotel rooms.

    By Oct. 20, 2022
  • Three cheerful female friends communicating and having fun in a pub during the night out. Focus is on woman in the middle.
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    skynesher via Getty Images

    How AB InBev evolves inclusive marketing from good intentions to long-term strategy

    Industry research discussed at Advertising Week found that ads scoring higher on a gender-equality index led to 24% higher short-term purchase intent.

    By Oct. 19, 2022
  • Antiabortion and abortion-rights protestors gather outside the Supreme Court.
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    Alex Wong via Getty Images

    Roe reversal degrades brand trust, impacts purchasing decisions

    Many consumers have altered spending habits in the wake of the reversal and many don’t trust brands on the issue, per a Mindshare/GroupM study. 

    By Oct. 18, 2022