Data/Analytics


  • Shot of PayPal headquarters
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    Justin Sullivan via Getty Images
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    PayPal readies advertising platform rooted in reams of transaction data

    The new offering in the expanding media network market will be led by Mark Grether, who helped grow Uber Advertising into a $1 billion business.

    By May 28, 2024
  • AWS CEO Adam Selipsky speaks with Anthropic CEO and co-founder Dario Amodei during AWS re:Invent 2023 at The Venetian on November 28, 2023 in Las Vegas, Nevada
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    Noah Berger via Getty Images
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    WPP integrates Anthropic’s tech to further generative AI transformation

    The startup’s latest Claude AI models will be added to WPP Open, an operating system used by clients including Coca-Cola, L’Oréal and Nestlé.

    By May 28, 2024
  • Trendline

    What you need to know about data in marketing

    The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.

    By Marketing Dive staff
  • Mars Tripadvisor
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    Courtesy of Mars
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    Mars Petcare, Tripadvisor team to solve pet owners’ travel headaches

    A co-branded digital hub sponsored by Cesar seeks to allay the concerns of consumers who don’t take vacations due to their furry friends.

    By May 21, 2024
  • View of a Walmart storefront
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    Justin Sullivan via Getty Images
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    Walmart ad sales pop as more brands buy into retail media

    The big-box store could further extend its hot streak on the tails of its Vizio acquisition and a new streaming deal with Disney.

    By May 20, 2024
  • The TikTok app is displayed on an Apple iPhone.
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    Photo Illustration by Drew Angerer via Getty Images
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    TikTok users continue to grow and evolve: Here’s what the numbers say

    While TikTok has been a go-to for brands who want to reach younger cohorts, the average age of the platform’s users is climbing, per YouGov. 

    By May 17, 2024
  • Corporate executives talking about data
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    gorodenkoff via Getty Images
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    CMOs enter ‘era of less’ as budgets plunge below pre-pandemic levels

    Nearly two-thirds of marketers believe they have don’t the resources to execute 2024 strategies, while some are pinning their hopes on AI, per Gartner.

    By May 15, 2024
  • Expedia out-of-home at Heathrow
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    Courtesy of Expedia
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    Inside Expedia’s plan to be the world’s travel media network

    An expanded offering combines first-party traveler insights with a host of capabilities and comes as more players enter the media network space.

    By May 14, 2024
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    Courtesy of Reddit
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    Reddit hires Google vet to guide ad product development post IPO

    Jyoti Vaidee oversaw key launches at the search giant, including Dynamic Product Ads, and previously worked on Microsoft’s Outlook and Xbox.

    By May 13, 2024
  • Microphone, headphones and mixer
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    Ahlers, Marvin. Retrieved from Pixabay.
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    IAB: Podcast ad revenue to grow double digits following last year’s slump

    The sector is expected to see over $2 billion in revenue this year following modest growth of 5% in 2023 that contrasted years of double-digit gains.

    By Aaron Baar • May 13, 2024
  • Two people sending money to each other through a digital wallet app on their smartphones.
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    MStudioImages via Getty Images
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    Instagram beats TikTok for video-based user acquisition, survey finds

    When asked to split their user acquisition spend between Instagram and TikTok, 79% of respondents allotted at least 75% of their budget to Instagram.

    By Aaron Baar • May 9, 2024
  • Meta's new generative AI tools show a cup of coffee against lush green leaves
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    Permission granted by Meta
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    How Meta is addressing marketers’ generative AI concerns with new tools

    A new image generator relies on assets that the advertiser already owns, part of Meta’s efforts to ensure its ad products align with internal brand guidelines. 

    By May 8, 2024
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    metamorworks via Getty Images
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    Deep Dive

    Legacy media makes new bets on CTV and retail media convergence

    Disney’s new partnership with Walmart Connect and Amazon’s latest streaming TV ad formats demonstrate how the growing channels can work together.

    By May 8, 2024
  • GenAI in corporate legal depts
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    Khanchit Khirisutchalual via Getty Images
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    Omnicom shakes up Sparks & Honey amid Omni platform push

    The consultancy is being more closely aligned with Omnicom Media Group while practices like its popular Cultural Briefings are winding down. 

    By May 6, 2024
  • TikTok's NewFronts 2024 stage
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    Permission granted by Antoine Reid
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    Deep Dive

    Digital’s media-buying bonanza wrestles with an industry at crossroads

    Cookie deprecation and a potential TikTok ban cast this year’s NewFronts in a different light while attendees noticed fewer pitches centered on content.

    By May 6, 2024
  • A photo of planes' tails.
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    Spencer Platt via Getty Images
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    The Gen Z traveler has landed: Here’s what the numbers say

    With 72% of millennials and 65% of Gen Zers planning to spend more on travel this year than 2023, brands need to connect at each step of the journey.

    By May 3, 2024
  • A sign is posted in front of a Pinterest office on February 06, 2023 in San Francisco, California.
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    Justin Sullivan / Staff via Getty Images
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    Pinterest credits shoppability, AI investments for ‘milestone’ Q1

    The platform reached over half a billion monthly active users and saw a 23% revenue increase for its fastest user and revenue growth since 2021.

    By May 2, 2024
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    John Hazard and Lisa Burdige
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    How McDonald’s and Burger King diverge on value-driven messaging

    Price-conscious consumers are forcing the QSR giants down different paths around how to advertise value and invest in their marketing.

    By May 1, 2024
  • Shot of Google's NYC headquarters
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    Michael M. Santiago via Getty Images
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    Inside Google’s CTV pitch: A lot of AI and a push to avoid privacy stumbles

    At the NewFronts, the tech giant emphasized that streaming can be the basis for a better ecosystem without the baggage of third-party cookies.

    By April 30, 2024
  • Warner Bros. Discovery sign at upfront presentation in 2022
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    Chris Kelly/Marketing Dive
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    Warner Bros. Discovery unveils first-party data platform to unify video

    OMG, RPA and Wayfair are early partners for the company’s new Data-Driven Video offering, with IPG Mediabrands to begin testing in Q3.

    By Aaron Baar • April 29, 2024
  • WPP CEO Mark Read
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    Courtesy of WPP
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    WPP lags agency peers amid China, tech spending pullbacks

    The loss of major accounts like Pfizer also affected performance during a period when rivals largely made gains and touted renewed optimism.

    By April 29, 2024
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    chandlervid85, composite - blck.studio

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    Sponsored by Semasio

    ID Solutions 2.0: Navigating what’s next

    Before you navigate the cookieless future, explore the best ID strategies for today's advertisers.

    By Jeff Ragovin, CEO at Semasio • April 29, 2024
  • Sundar Pichai speaks during a conference.
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    Justin Sullivan/Getty Images via Getty Images
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    Google enters its ‘Gemini era’ as search, YouTube ride healthy ad demand

    While robust ad spending and generative AI bolstered the tech giant’s biggest moneymaker in Q1, analysts cautioned the future isn’t assured.

    By April 26, 2024
  • Meta Platforms CEO Mark Zuckerberg, wearing a gray sweater, puts his hands up during a presentation.
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    Drew Angerer via Getty Images
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    Why Meta’s costly AI vision looks more compelling than the metaverse

    Advertising fundamentals were strong in Q1, with revenue up 27%, but much of Meta’s focus is centered on future-facing bets that will take time to realize.

    By April 25, 2024
  • A person using their mobile phone to record a video of themselves.
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    Tirachard via Getty Images
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    Influencers sway consumers but authenticity loses some clout, study says

    Attitudes toward AI creators are mixed, and only 35% of Gen Zers say authenticity is what they care most about from influencers.

    By Aaron Baar • April 25, 2024
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    Creative via Getty Images
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    Saks seeks to carve out luxury niche in retail media with network launch

    Saks Media Network debuts on the tails of the company receiving an infusion of capital to help it weather the current luxury downturn.

    By April 24, 2024