Data/Analytics
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Publicis credits new business tailwinds, tech rebound for continued strength
CEO Arthur Sadoun attributed the group’s performance to three key factors, including data-driven marketing.
By Peter Adams • April 15, 2024 -
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WPP and Google partner to integrate martech and gen AI tools
The sheer size of the partners and the scope of the collaboration could be a tipping point for generative AI within agencies.
By Aaron Baar • April 15, 2024 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
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On-site search data comes to CTV planning via Captify, Magnite deal
Captify will analyze search terms from millions of publisher websites and categorize them into profiles, interests and moments.
By Aaron Baar • April 8, 2024 -
Courtesy of CIMM
Deep DiveMeet the 4 firms setting the agenda for measuring TV ads amid rapid change
Battles around big data and panels continue as currency certification efforts pick up and the possibility of consolidation looms.
By Chris Kelly • April 8, 2024 -
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Privacy tools fall short: Here’s what the numbers say
An increase in violations, lawsuits and fines highlights how important it is for marketers to stay up to date on regulatory developments.
By Sara Karlovitch • April 5, 2024 -
Permission granted by JPMorgan Chase
JPMorgan Chase to let brands target customers based on spending data
Chase Media Solutions connects customers to retail deals, tailored to their spending, directly through their bank app.
By Gabrielle Saulsbery • April 4, 2024 -
Joe Raedle via Getty Images
Walmart’s ad growth playbook involves winning more non-endemic brands
Automotive, entertainment, financial services, QSR and travel brands are in the retail media network’s sights, as are smaller advertisers.
By Peter Adams • April 1, 2024 -
Courtesy of Home Depot
How Home Depot is renovating its retail media network to reach more advertisers
The retailer gave suppliers an inside look at consumer insights, business strategies and a road map for a growing ad channel at its first “InFronts” event.
By Chris Kelly • March 28, 2024 -
Chip Somodevilla/Getty Images via Getty Images
4 marketing headwinds to watch as election season heats up
Strained budgets and a “chaotic environment for consumer trust” were top challenges identified by Forrester, which urged marketers to be proactive.
By Aaron Baar • March 27, 2024 -
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Ad budgets for games are growing for 40% of marketers, per IAB report
In-game ad spending is expected to grow from $8.53 billion in 2024 to $11.49 billion by 2027 as the space remains a top area of interest for marketers.
By Sara Karlovitch • March 26, 2024 -
Brandon Bell via Getty Images
McDonald’s, NielsenIQ team for Cultural Relevance ad-testing module
The solution analyzes the role and effectiveness of cultural factors in content to help advertisers deliver more impactful and inclusive ads.
By Jessica Deyo • March 25, 2024 -
Courtesy of Lyft
Lyft deepens ad-targeting, measurement bench as in-app video launches
Along with a new CMO, the company has enlisted Oracle and Nielsen to provide brands more precise insights amid the rollout of richer ad formats.
By Peter Adams • March 22, 2024 -
Nicholas Hunt/Getty Images via Getty Images
Fandom and marketers: Here’s what the numbers say
From pop stars to sports, fandoms can be a great benefit to marketers, but not without risks, according to a recent Kearney report.
By Sara Karlovitch • March 22, 2024 -
Anna Moneymaker / Staff via Getty Images
Deep DiveWhy the latest TikTok ban attempt is different — and what it means for marketers
A ban could benefit Meta, weakening competition and options for advertisers, while a potential suitor will need to be well-versed in data management.
By Jessica Deyo • March 21, 2024 -
Courtesy of Billion Dollar Boy
Marketers bullish on generative AI’s potential to boost the creator economy
Three quarters of marketers plan to increase their investment in generative AI creator content this year, according to a report from Billion Dollar Boy.
By Aaron Baar • March 21, 2024 -
Ekin Kizilkaya via Getty Images
Retail media’s rise increasingly reliant on offsite programmatic media, report finds
Strong growth for the channel comes as retail media networks have recently been called out for transacting on low-quality Made for Advertising sites.
By Peter Adams • March 20, 2024 -
Courtesy of Instacart
Instacart earns MRC accreditation as retail media competition heats up
The Media Ratings Council has granted accreditation for the company's impression, click and viewability metrics across several ad formats.
By Chris Kelly • March 20, 2024 -
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Epsilon partners with Comscore for contextual ad program
Proximic’s natural language processing and AI contextual categorization will support Epsilon’s ad-tech platform.
By Aaron Baar • March 18, 2024 -
Getty Images via Getty Images
How to tackle measurement as Google rolls out open-source marketing mix modeling
Meridian arrives as MMMs are having a moment and the tech giant’s deprecation of third-party cookies begins to upend long-standing tactics.
By Chris Kelly • March 18, 2024 -
ViewApart via Getty Images
Google loses in local search to Instagram, TikTok among Gen Z
Though Google remains popular for local search among older generations, Instagram (67%) and TikTok (62%) are preferred among Gen Z, SOCi found.
By Aaron Baar • March 14, 2024 -
Laurence Dutton via Getty Images
Advertising budgets are shifting due to privacy legislation, signal loss, IAB finds
Channels that leverage first-party data like CTV, retail media and social media are benefiting as the data landscape evolves.
By Sara Karlovitch • March 14, 2024 -
Daphne Howland/Marketing Dive
Pacsun unites commerce channels with first-party data solution
The retailer is the first consumer brand to take advantage of a partnership between SoundCommerce and Cordial that unites data and personalization.
By Chris Kelly • March 14, 2024 -
Bennett Raglin/Getty Images for Bustle via Getty Images
Women’s sports score high for TV advertisers in new research
Individual athletes including NCAA superstar Caitlin Clark also demonstrated significant starpower.
By Sara Karlovitch • March 11, 2024 -
Oleksandr Hruts via Getty Images
Ad tech, agency firms continue to prop up MFAs despite crackdown pledges
New Adalytics research paints a damning picture as marketers like P&G and Mondelez continue to unwittingly waste dollars on click-bait sites.
By Peter Adams • Updated March 15, 2024 -
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The bad ad ecosystem: Here’s what the research says
As use of AI continues to grow, so does the frequency of misleading and poorly made advertisements, according to a Forrester report.
By Sara Karlovitch • March 8, 2024
