Apps: Page 2

Opinion

The end of pandemic means major changes for 3 mobile app categories

An analysis of global engagement trends suggests dining, gaming and dating are poised to undergo massive disruptions when life returns to normal, writes MOLOCO's Brian Yoo.

By Brian Yoo • April 26, 2021

Expedia centers rebrand around mobile as post-COVID travel planning arrives

A refreshed app is the focal point of the travel platform's new positioning, which will be supported by its largest marketing spend in more than five years.

By Chris Kelly • April 22, 2021

Courtyard by Marriott selects Clubhouse for NFL draft chat

In partnership with broadcaster Rich Eisen, the hotel brand becomes the latest company to hop on a buzzy app that is quickly inspiring imitators.

By Chris Kelly • April 22, 2021

Facebook broadens audio ambitions as Clubhouse, podcasts command spotlight

A slew of updates includes Live Audio Rooms, where public figures can host discussions in a manner akin to Clubhouse, and an in-app Spotify integration.

By Peter Adams • April 20, 2021

Uber Eats is latest app to tap Stories trend

In early tests, 13% of users who clicked through a restaurant's Stories placed an order in the same session.

By Chris Kelly • April 15, 2021

Triller parent makes 2 acquisitions, names new CEO as content ambitions grow

Buying live sports and entertainment platform FITE TV follows several successful boxing matches on the Triller app.

By Peter Adams • April 15, 2021

App marketers face dual challenge with IDFA opt-outs, study finds

Apple released its iOS 14.5 software update in April, alerting users to learn more about how the new App Tracking Transparency feature works.

By Robert Williams • UPDATED: April 27, 2021 at 9:30 a.m.

Facebook tests Venmo-like QR codes for P2P payments

The social media giant has attempted to penetrate the mobile payments space for several years, including developing a cryptocurrency and digital wallet.

By Vaidik Trivedi • April 08, 2021

Molson Coors puts giant QR codes on runners to push low-calorie beer

Consumers who got close enough to scan giant codes worn by pro runners received a rebate for a 12-pack of Coors Pure, its first organic brew.

By Peter Adams • April 07, 2021

For Walmart, some pandemic-related marketing changes will endure longer than others

Executives speaking at the MMA's Impact conference talked up strong results for experiential activations on the same day the retailer announced hiring its first chief creative officer. 

By Peter Adams • April 07, 2021

IPG teams with TikTok to deepen brand clients' access to creator culture

A multiyear deal includes quarterly "Creator Camps" where talent from the platform will provide advice on upcoming campaigns.

By Peter Adams • April 06, 2021

Mobile app is home base as Angie's List rebrands to Angi

The reformatted Angi app's features include the ability to buy pre-priced jobs, an option to pay a service provider directly and financing choices. 

By Robert Williams • April 01, 2021

Albertsons partners with Google to boost online shopping convenience

The integration includes new shoppable features in Google Maps and Search, AI-powered list building and conversational commerce.

By Jeff Wells • March 30, 2021

Chipotle gives away $100K in bitcoin for National Burrito Day

By asking people to register for a chance to win prizes, the chain can continue to build out its first-party data about consumers for future campaigns.  

By Robert Williams • March 30, 2021

Column

Campaign Trail: Intuit's Mint defies money taboos to celebrate small wins

Espousing a positive, playful tone that's uncommon in financial advertising, the six-week effort grew Mint's TikTok following from 0 to 11,300 and snagged nearly 33 million impressions.

By Natalie Koltun • March 26, 2021

Tinder, Lyft pair up to help 'post-lockdown daters'

As vaccines roll out and consumers return to pre-pandemic activities, Tinder members can gift a Lyft ride through the dating app.

By Chris Kelly • March 25, 2021

Snap buys sizing tech company in latest bid to grow e-commerce

Fit Analytics brings to the table noteworthy partners including Calvin Klein, Puma, Asos, Tommy Hilfiger and Patagonia.

By Tatiana Walk-Morris • March 18, 2021

Ikea deals out digital card game on Instagram to fight domestic work inequality

FiftyFifty recognizes that women are doing up to three times as much unpaid care and domestic chores as men amid the pandemic.

By Peter Adams • March 04, 2021

How Amazon and Walmart's head-to-head competition is changing retail

The evolution of each brand shows that being a retail giant means more than selling merchandise.

By Maria Monteros • March 03, 2021

Showtime lets fans access 'Shameless' family group chat with SMS play

A first-of-its-kind activation on the Community messaging platform shows how channels like SMS can enable fan experiences at scale during the pandemic.

By Peter Adams • Feb. 18, 2021

EA buys Glu Mobile for $2.4B in quest to quickly scale mobile games business

Nabbing the developer behind Kim Kardashian: Hollywood doubles the size of EA's mobile offerings as the category sees a pandemic windfall.

By Peter Adams • Feb. 11, 2021

Trump's TikTok ban order replaced with broader foreign app scrutiny by Biden

President Biden will reportedly revoke a Trump-era executive order that sought to ban TikTok in favor of a broader review of several foreign-controlled apps.

By Peter Adams • UPDATED: June 9, 2021 at 10:23 a.m.

Burger King loyalty program test includes rewards via self-delivery

The loyalty program strengthens the chain's digital offerings and gives it access to diner data that can inform future tweaks based on customer behaviors.

By Emma Liem Beckett • UPDATED: Feb. 9, 2021 at 5:16 p.m.

Opinion

Big game newbies like Chipotle, Indeed and Vroom should focus on ads' long-term impact

To really generate buzz, combine a TV ad with layers of digital marketing before, during and after game day, writes Bernardo de Albergaria of Airship.

By Bernardo de Albergaria • Feb. 08, 2021

Pinterest's ascent continues as holidays spur explosive adoption of shopping ads

The platform plans to scale its sales team "significantly" to court advertisers, while investing more in commerce, Story Pins and automation.

By Peter Adams • Feb. 05, 2021