Apps: Page 2

Instagram, Messenger copy Snapchat with new vanish mode

In a rare home screen redesign, Instagram is also highlighting its shopping capabilities and Reels, the app's TikTok clone.

By Robert Williams • Nov. 13, 2020

Twitter launches carousel ads to drive web traffic, app installs

App carousel ads boost installs per impression an average of 24%, while web carousel ads lift clickthrough rates by 15% in Twitter's tests of the new format.

By Robert Williams • Nov. 11, 2020

HBO releases AR wellness app for 'His Dark Materials' season premiere

As wellness app downloads surge, fans of the fantasy show can create a personal "daemon" who helps inspire them to engage in self-care activities.

By Robert Williams • Nov. 11, 2020

Spotify grows podcasting ambitions with audio ad company acquisition

The $235 million deal will let advertisers target 60,000 audience segments on Megaphone, which is used by more than 20,000 marketers and publishers.

By Robert Williams • Nov. 11, 2020

Verishop reworks app for social shopping

A new approach to shopping is playing out on Instagram and Pinterest, with browsing photos and videos online as the modern version of window shopping.

By Tatiana Walk-Morris • Nov. 10, 2020

TikTok touts educational content in UK campaign

The social video app began testing a "Learn" feed to showcase a continuous series of clips with the #LearnonTikTok hashtag.

By Robert Williams • Nov. 06, 2020

L'Oréal offers first line of virtual makeup for social media, video calls

As consumers stay connected via mobile during the pandemic, the company's AR filters let them sport digital looks on Instagram, Snapchat, Snap Camera and Google Duo.

By Robert Williams • Nov. 06, 2020

Uber scales up grocery business as delivery operations overtake ride sharing

The company is taking in orders globally at a $1 billion annual clip and sees a long runway ahead.

By Sam Silverstein • Nov. 06, 2020

Zynga revenue jumps 46% as engagement with mobile games grows

The developer's acquisitions are starting to reap rewards as consumers play more games on mobile to entertain themselves during the pandemic.

By Robert Williams • Nov. 05, 2020

Coca-Cola buys coffee kiosk startup powered by mobile

Costa Coffee's automated BaristaBot, which can make 100 coffee drinks per hour, may appeal to consumers looking to limit interactions with other people.

By Robert Williams • Nov. 05, 2020