Brand Strategy: Page 3

  • A red emergency pizza box from Domino's
    Image attribution tooltip
    Courtesy of Domino's
    Image attribution tooltip

    Domino’s loyalty relaunch draws 2M new members

    Strengthened by its emergency pizza marketing stunt, Domino’s updated rewards program helped bolster traffic and comparable sales.

    By Aneurin Canham-Clyne • Feb. 26, 2024
  • Two people with shopping bags.
    Image attribution tooltip
    Courtesy of Nordstrom
    Image attribution tooltip

    ‘Treat yourself’ culture: Here’s what the numbers say

    Holiday spending habits at the end of last year bring into focus the need for messaging around “the importance of you,” per the Why Group.

    By • Feb. 23, 2024
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline➔
    Image attribution tooltip
    zhuweiyi49 via Getty Images
    Image attribution tooltip
    Trendline

    Top 5 stories from Marketing Dive

    A look at how areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.

    By Marketing Dive staff
  • Actor Kristin Chenoweth is seen sitting in a sound studio narrating Welch's Fruit Snacks' first-ever storybook, "Sometimes It's Not Stealing," while holding a box of fruit snacks.
    Image attribution tooltip
    Courtesy of Welch's Fruit Snacks
    Image attribution tooltip

    Welch’s Fruit Snacks appoints new creative AOR to keep pace with culture

    Gut Miami previously developed a campaign starring Kristin Chenoweth about parents sneaking a bite of their kids’ snacks.

    By • Feb. 22, 2024
  • A Snapchat AR lens promoting the Warner Bros. film "Dune: Part Two"
    Image attribution tooltip
    Permission granted by Snap Inc.
    Image attribution tooltip

    Warner Bros. teams with Snapchat for AR ‘Dune: Part Two’ campaign

    An immersive AR Lens, Cameo stickers and video ads will direct users to a site where they can purchase tickets for the upcoming release.

    By Aaron Baar • Feb. 22, 2024
  • Pepsi's "'SNEAK'ER" shoes, made with Reebok and Shaquille O'Neal, that hold a Pepsi Mini Can in the soles.
    Image attribution tooltip
    Courtesy of PepsiCo
    Image attribution tooltip

    Pepsi teams with Shaq, Reebok for sneakers that carry mini cans

    Consumers can score the Pepsi ‘Sneak’er — Reebok Pump Shaq Attaqs made to hold a Pepsi Mini Can — via a social media sweepstakes.

    By • Feb. 22, 2024
  • Lay's UEFA campaign
    Image attribution tooltip
    Courtesy of Frito-Lay
    Image attribution tooltip

    Lay’s uses ‘Chip Cam’ to film ad during live match with soccer legends

    A commercial starring David Beckham and Thierry Henry is being supported by a partnership with Meta for a Lay’s Detector digital experience.

    By • Feb. 22, 2024
  • Colin Jost and Micheal Che wear green suits in front of a green background with gold balloons which spells out SPE. Both comedians hold up a cocktail with a bottle of Jameson between them.
    Image attribution tooltip
    Courtesy of Pernod Ricard
    Image attribution tooltip

    Jameson to drop Times Square Ball for St. Patrick’s Eve

    With St. Patrick’s Day falling on a Sunday this year, the Irish whiskey is encouraging celebration the night before with a new holiday and campaign. 

    By • Feb. 21, 2024
  • A father and son bond over oatmeal in the first global ad campaign from PepsiCo's Quaker brand.
    Image attribution tooltip
    Permission granted by PRNewsfoto/PepsiCo
    Image attribution tooltip

    Quaker celebrates everyday moments of affirmation in creative reset

    Uncommon Creative Studio handled the campaign while Quaker enlisted “Aftersun” director Charlotte Wells to add an emotional punch to the creative.

    By • Feb. 21, 2024
  • McDonald's WcDonald's anime characters
    Image attribution tooltip
    Courtesy of McDonald's USA
    Image attribution tooltip

    McDonald’s brings anime fandom to life for immersive global campaign

    The chain is paying tribute to how it is often depicted in anime and manga — as “WcDonald's” — with a new sauce, packaging, episodic content and more.

    By • Feb. 21, 2024
  • Giannis Antetokounmpo poses with two Starry mascots
    Image attribution tooltip
    Courtesy of PepsiCo
    Image attribution tooltip

    PepsiCo’s Starry spotlights music and sports in new campaign

    Starry is trying to capitalize on the hype of a Super Bowl ad and the NBA All-Star Game with an effort that includes a Tinder integration.

    By • Feb. 20, 2024
  • Duke Blue Devil mascot flexes on a Marriott hotel bed
    Image attribution tooltip
    Courtesy of Marriott
    Image attribution tooltip

    Marriott Bonvoy joins March Madness craze to celebrate game-day rituals

    The hotel chain is pushing its loyalty platform through digital and linear spots in hopes of winning consumers as they map out their travel plans. 

    By Aaron Baar • Feb. 20, 2024
  • Coca-Cola's new K-Wave soda created under its Creations platform.
    Image attribution tooltip
    Courtesy of Coca-Cola
    Image attribution tooltip

    Coca-Cola tunes into K-pop for latest limited-time launch

    The beverage, described as having a fruity flavor, is the 10th drink under Coke’s Creations platform.

    By Christopher Doering • Feb. 20, 2024
  • Michael Cera and a narwhal in a CeraVe video
    Image attribution tooltip
    Courtesy of CeraVe
    Image attribution tooltip
    Column

    Campaign Trail: CeraVe got weird with Michael Cera to win the Super Bowl

    Led by Ogilvy PR North America, the social- and influencer-focused campaign used earned media to amplify the brand’s first big game ad.

    By • Feb. 16, 2024
  • ESPN commentator Mike Breen in a State Farm ad
    Image attribution tooltip
    Courtesy of Disney Advertising
    Image attribution tooltip

    State Farm extends ‘magic’ campaign to NBA, WNBA with Disney team-up

    ESPN's in-house creative agency helps the insurance brand iterate on its celebrity-focused “The Right Kind of Magic” campaign.

    By • Feb. 16, 2024
  • Comedian Ziwe Fumudoh teamed with Android for a "Finding Love with Ziwe" video and is seen sitting in a green dress.
    Image attribution tooltip
    Courtesy of David Miami
    Image attribution tooltip

    Android says green text bubbles are costing iPhone users love

    Comedian Ziwe Fumudoh stars in a video that highlights the stigma of green text bubbles in dating.

    By • Feb. 15, 2024
  • Google, National Women's Soccer League partnership logo displaying the entities' names.
    Image attribution tooltip
    Courtesy of Google
    Image attribution tooltip

    Google touts Pixel’s AI capabilities for National Women’s Soccer League tie-up

    The Pixel will serve as the official mobile phone of the league, and the phone’s AI-powered camera will be used to capture exclusive social content.

    By Aaron Baar • Feb. 15, 2024
  • Wendy's is adding English muffin sandwiches to its breakfast menu on Aug. 22.
    Image attribution tooltip
    Courtesy of Wendy's
    Image attribution tooltip

    Wendy’s to spend $55M on breakfast ads

    CEO Kirk Tanner, who joined the company less than two weeks ago, said the advertising could drive up breakfast sales in the U.S. and Canada by 50%.

    By Aneurin Canham-Clyne • Feb. 15, 2024
  • Virtual influencer Imma appears in a Coach ad
    Image attribution tooltip
    Courtesy of Coach
    Image attribution tooltip

    Coach pairs virtual influencer with real celebs Lil Nas X, Camila Mendes

    “Find Your Courage” looks to engage younger consumers around the complexities of identity and the changing meaning of being “real.”

    By • Feb. 15, 2024
  • Molson Coors beer
    Image attribution tooltip
    Christopher Doering/Marketing Dive
    Image attribution tooltip

    Molson Coors posts strong Q4, full year results as marketing bets increase

    The brewer increased marketing spend by over $50 million during the quarter in a likely attempt to capture market share from struggling competitor Bud Light.

    By • Feb. 14, 2024
  • Ikea's new ad campaign shows a young girl putting on a guitar concert for her friends.
    Image attribution tooltip
    Permission granted by McCann Worldgroup
    Image attribution tooltip

    Ikea defies ‘don’t try this at home’ in debut creative from McCann

    An older gamer and adult and child practicing martial arts in the living room animate the Swedish retailer’s first global marketing campaign.

    By • Feb. 14, 2024
  • A Coke Zero billboard
    Image attribution tooltip
    Courtesy of Coca-Cola
    Image attribution tooltip

    Coke lends Zero Sugar a voice in ads, TikTok filter referencing 2000s pop hit

    Custom typography made from images of condensation, bubbles and fizz is also allowing the product to “speak for itself” for the first time.

    By • Updated Feb. 15, 2024
  • A person using a laptop and credit card to order gifts for Valentine's Day.
    Image attribution tooltip
    Alina Bitta via Getty Images
    Image attribution tooltip
    Opinion

    How marketers can win the love of consumers on Valentine’s Day

    Successful marketers will prioritize deeper connections, according to Rosie Gentile, executive vice president, practice lead North America, FCB/SIX.

    By Rosie Gentile • Feb. 13, 2024
  • An illustration of a football and a hand surrounded by up and down arrows, dollar signs, hashtags, and percent symbols.
    Image attribution tooltip

    Derek Abella for Industry Dive

    Image attribution tooltip

    By the numbers: Super Bowl LVIII

    Analyzing the ups and downs of the big game, including breakdowns by social engagement, popularity and more.

    By • Feb. 12, 2024
  • Ben Affleck wears a branded Dunkin' sweatsuit and introduces The DunKings as part of the chain's Super Bowl LVIII ad.
    Image attribution tooltip
    Courtesy of Dunkin'
    Image attribution tooltip
    Deep Dive

    ‘Advertisers tried too hard’: Few Super Bowl LVIII ads win as celeb takeover continues

    Brands that forged true connections to culture broke through the clutter of a broadcast heavy with sociopolitical messages from some advertisers.

    By , • Feb. 12, 2024
  • Betting tickets and cash sit next to a football.
    Image attribution tooltip
    Seth Love via Getty Images
    Image attribution tooltip

    BetMGM banks on X as official live sports betting partner

    The partnership comes as online sports betting grows in popularity and as X seeks to rebuild its reputation as an advertising platform.

    By • Feb. 12, 2024