Brand Strategy


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    Courtesy of Instacart

    Unilever, Mondelēz, PepsiCo sign up for Instacart's new shoppable ad units

    Commerce-enabled video and display offerings speak to how retail media formats are getting more sophisticated as platforms chase larger budgets.

    By May 27, 2022
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    Courtesy of American Girl

    American Girl unveils podcast network rooted in the brand's characters

    The network is the latest example of how the doll line is extending its reach into buzzy digital media as brands vie for young fans.

    By May 26, 2022
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    Trendline

    The Marketing Dive Outlook on 2022

    Despite continued uncertainty, the past two years have provided plenty of lessons for marketers looking for a way forward. Read on for the trends and topics that could shape the industry in 2022.

    By Marketing Dive staff
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    Courtesy of CKE Restaurants
    Q&A

    Carl's Jr. and Hardee's head to 'Jurassic World' as $500M brand transformation looms

    Chief Brand Officer Chad Crawford details how the brands are leveraging digital content across Uber and Lyft vehicles, Snapchat, TikTok and Waze.

    By May 26, 2022
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    da-kuk via Getty Images

    Cryptocurrency ad spend plummets as market crashes

    Marketing spend for the top four crypto sites fell dramatically in March after peaking during the Super Bowl.

    By May 26, 2022
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    Courtesy of The Glenlivet

    Glenlivet fills the internet with diverse whisky drinkers

    In an effort to break stereotypes about whisky drinkers, the distiller is working to change the Google algorithm to be more reflective of diversity.

    By May 26, 2022
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    Courtesy of Minute Maid

    Minute Maid offers heat relief with Aguas Frescas waterslide delivery

    The Coca-Cola brand's “Refreshing AF” tagline and summer push play on the drink's "AF" initials and cheekily tie into the phrase that’s popular online.

    By May 25, 2022
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    Courtesy of PepsiCo

    Pepsi steps away from Super Bowl Halftime Show amid strategic pivot

    While it’s not re-upping ownership over the event, PepsiCo is extending a larger deal with the NFL to launch a new Gatorade product later in 2022.

    By May 25, 2022
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    Courtesy of Molson Coors

    Miller Lite fires up the grill with beer-infused charcoal

    Timed to the unofficial start of summer, “Beercoal” is the latest in the brewery’s attempt to emphasize the taste of its light beer.

    By May 25, 2022
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    John Hazard

    CMOs 'sanguine' in face of inflation, global turmoil as budgets recover

    Gartner’s latest survey of marketing chiefs identified a shift away from a square focus on digital, with offline media now commanding 44% of budgets.

    By May 24, 2022
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    Courtesy of Gucci

    Gucci seeks next generation of esports talent with gaming academy

    A program developed with Faceit provides a direct pipeline to up-and-comers as the luxury marketer tries to shore up a stake in the booming category.

    By May 23, 2022
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    Q&A

    Nextbite exec dishes on how operators can make virtual brands successful

    These concepts can optimize excess kitchen capacity and slow dayparts, but also poise operators to be nimble in emerging markets like Web3, says Chief Growth Officer Geoff Madding.

    By Emma Liem Beckett • May 23, 2022
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    Courtesy of Molson Coors

    Keystone Light decks out fans in camo to connect with rural customers

    The summer campaign includes fresh creative and a line of clothing to integrate the brand in the communities that make up a majority of its buyers.

    By May 20, 2022
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    Courtesy of Pizza Hut

    Pizza Hut, Jimmy John's tie first metaverse experiments to real-world rewards

    The sandwich chain teamed with agency Anomaly to create a restaurant in Decentraland where users can build a custom “Metasandwich.”

    By May 20, 2022
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    Retrieved from Colorado Avalanche on May 19, 2022

    Chipotle bends reality in new ad during NHL game

    A unique video this week built on prior campaigns that integrate the QSR brand into virtual- or mixed-reality content.

    By May 19, 2022
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    Permission granted by Noodles & Company

    Noodles & Co. gamifies mobile rewards to boost loyalty

    The chain saw a ninefold gain in click-through rates while generating $71 for every 100 emails it sent to app users via a loyalty promotion.

    By May 19, 2022
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    Courtesy of PayPal Inc.

    Ulta unveils media network powered by data from 37M rewards members

    The beauty brand is leaning into its scale as rivals like Sephora appear to be expanding their own ad monetization efforts.

    By May 19, 2022
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    Courtesy of PepsiCo Beverages North America

    Pepsi spins cola-infused pepperoni pizza in latest 'Better with Pepsi' push

    Building on a messaging platform from last year, the soda giant will dish out free slices of Pepsi-Roni Pizza on Friday and a fresh ad campaign this summer.

    By May 19, 2022
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    Courtesy of Gap

    Gap sets up shop in Roblox to boost teen inclusion, self-expression

    Inspired by its summer ad campaign, the retailer's Club Roblox Boutique is in line with Gen Z preferences around the nascent metaverse space.

    By May 18, 2022
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    Courtesy of Kellogg Company

    Cheez-It taps Pandora to produce 'sonically-aged' cheddar crackers

    Drawing on an obscure study that suggests sound can strengthen the taste and smell of cheese, the brand developed a product that embraces hip-hop culture.

    By May 17, 2022
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    Photo Illustration: Shaun Lucas/Industry Dive; Getty Images 

    Deep Dive

    Burger wars: How Burger King's rivalry with McDonald's reverberates through adland

    Despite McDonald's boasting twice as many restaurants, five times the ad budget and 10 times the revenue, Burger King's marketing innovations have had lasting impact.

    By Chris Kelly • May 17, 2022
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    Courtesy of Target

    Target to award $25M in paid media to diverse brands

    While a typical paid media program through Target costs more than $50,000, Roundel Media Fund participants would receive the same reach for $5,000.

    By May 16, 2022
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    Justin Sullivan via Getty Images

    Marriott launches hospitality industry's first media network

    Leveraging Yahoo's ad-tech capabilities, the offering follows other brands selling digital media as advertisers look to better target consumers.

    By May 16, 2022
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    Courtesy of Anheuser-Busch

    Budweiser provides Twitch streamers with free tunes

    The new Royalty Free Bot, which will be hosted on Discord, provides music from BudxRecord’s lineup that streamers can use in their videos.

    By May 16, 2022
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    Retrieved from Domino's Pizza, Inc. on May 16, 2022

    Domino's grants 'Stranger Things' fans 'mind-ordering' powers through new app

    An immersive mobile experience tied to the Netflix show’s return uses facial recognition and eye-tracking technology to help users order pizza.

    By Updated May 17, 2022
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    Courtesy of Kia

    Kia takes inspiration from nature for new audio signature

    Teaming up with DaHouse, the brand created a synthesizer that was used for the audio logo, sounds inside Kia vehicles and an album by metaverse artist Wave.

    By May 13, 2022