Skittles links Pride Month packaging to LGBTQ+ stories on Audible

The brand is also working with Cameron Esposito’s Queery podcast to highlight its partner artists’ stories during a fraught period for LGBTQ+ rights.

By Peter Adams • June 2, 2023

How legacy beauty brands are aging down to reach Gen Z

Ever-changing trends and flashy brands like E.l.f. Cosmetics are challenging giants like Estée Lauder and L'Oréal to draw from a new playbook.

By Jessica Deyo • June 2, 2023

Explore the Trendline➔

The Marketing Dive Outlook on 2023

Key into where the industry winds are blowing in 2023 across media, emergent technology and the public mood.

By Marketing Dive staff

Verizon-owned Visible launches Pride Month game show ‘No Straight Answers’

The ‘70s-inspired game show will stream on TikTok, Instagram and YouTube and challenges two teams to games like “LGBTQ&A” and “Slang Slam.”

By Aaron Baar • June 1, 2023

Inside American Eagle’s tie-up with ‘The Summer I Turned Pretty’

CMO Craig Brommers details why the retailer partnered with stars of the Prime Video series and how it’s experimenting with Reels and Lemon8.

By Jessica Deyo • June 1, 2023

Heinz honors ‘irrational’ fan love in first unified global brand platform

Representing Kraft Heinz’s biggest media investment to date, the effort celebrates tales of brand passion, such as ketchup bottle tattoos. 

By Peter Adams • June 1, 2023

Wendy’s and T-Pain remix ‘Buy U A Drank’ for Frosty push

"Buy U a Frosty" is available on the fast-food chain’s YouTube channel and will soon be available for consumers to duet on TikTok.

By Chris Kelly • June 1, 2023

Instacart begins nationwide rollout of ChatGPT search tool

The tool allows customers to find products as well as recipes, food prep tips and more using “natural language” instead of keyword-based searches. 

By Catherine Douglas Moran • May 31, 2023

How restaurants can get a slice of Gen Z’s $360B spending power

This generation's prioritization of time, social media and altruism — combined with a comparative mistrust of tech — sets it apart from millennials and Gen X.

By Aneurin Canham-Clyne • May 31, 2023

Frito-Lay makes largest-ever investment in women’s sports for World Cup

As women’s sports continue to gain viewers, the snack marketer’s activations will span popular brands and include its Cracker Jill campaign.

By Sara Karlovitch • May 31, 2023

How State Farm meets the challenge of Gen Z marketing with esports

The insurance firm’s “Gamerhood Challenge” is returning for a second year with bigger challenges and adding YouTube as a streaming partner.

By Aaron Baar • May 31, 2023

LinkedIn emphasizes the power of networking in global push

Created with Droga5, “Find Your In” includes a minute-long spot and creator-led activation and arrives following a major round of layoffs at the company.

By Sara Karlovitch • May 30, 2023

WPP shakes up creative process with AI-powered content engine

Supported by Nvidia, the new platform promises to generate large volumes of assets like images and videos while staying true to client goals. 

By Peter Adams • May 30, 2023

Unilever’s chief digital and commercial officer Conny Braams departs

The executive spent more than 30 years at the CPG giant and has served as its top marketer since the start of 2020.

By Chris Kelly • May 30, 2023

How Cashmere’s blend of culture and data is winning clients

Recent AOR appointments from Marriott Bonvoy and Dave & Buster’s demonstrate how the agency’s approach is resonating at a fraught time for brand messaging.

By Peter Adams • Updated May 26, 2023

Campaign Trail: Don Julio’s fantastical disco day party introduces a new innovation

The Diageo distiller created a vibrant, pink-hued world to position its new Rosado expression as the daytime counterpart to its popular 1942 product.

By Chris Kelly • May 26, 2023

In massive executive shuffle, Nike names new Jordan president

Heidi O’Neill's promotion to president of consumer, product and brand will “fully integrate [Nike’s] brand marketing storytelling to build deep relationships and engagement with the brand.”

By Cara Salpini • May 25, 2023

Bacardi extends brand platform with custom Snap AR lens, sneaker NFTs

A speakeasy pop-up event in New York and music festival experiences are also part of the brand’s latest iteration of its “Do What Moves You” platform.

By Jessica Deyo • May 25, 2023

Smoothie King pens paperback romance novel with aid of ChatGPT

The 250-page “A Summer Fling to the X-Treme” is laced with secret codes readers can crack for the chance to win a free smoothie via the brand’s app.

By Peter Adams • May 25, 2023

Chipotle gears up for a fight with Street Fighter 6 activation

The chain is rewarding consumers who place orders on the web or via app with in-game currency and will trade free food for viewing time on Twitch.

By Sara Karlovitch • May 25, 2023

Kroger brings digital smart screens to 500 locations

The grocer is adding units from Cooler Screens on the heels of a three-year pilot, with the goal of strengthening its retail media offerings. 

By Catherine Douglas Moran • May 24, 2023

McDonald’s spotlights Black Girls Surf to promote ‘Little Mermaid’ tie-up

The fast food giant is doubling down on inclusivity around a film that has faced racist backlash, while the chain faces its own accusations of racial bias.

By Chris Kelly • May 24, 2023

Peloton’s latest brand revamp arrives as revenue drops 22%

The refresh brings a free membership tier and a new in-app content feature, Peloton Gym, as the brand strives to be more accessible.

By Sara Karlovitch • May 24, 2023

71% of CMOs lack the budget needed to execute marketing strategy in 2023

Martech is the recipient of the biggest boost in spending while labor faces the largest pullback, a dynamic that could present challenges down the line.

By Jessica Deyo • May 23, 2023

Kraft Singles refreshes brand with bold colors, easier-to-open packaging

The first overhaul in five years arrives as the brand looks to maintain its momentum during a period of high inflation. 

By Sara Karlovitch • May 23, 2023

BMW applies sustainability to messaging and media buy

The “Forces of Nature” branded video series for Canada delivered higher than expected completed views and was optimized toward sites with low emissions.

By Aaron Baar • May 22, 2023