CMO Corner: Page 2
Coverage of industry leaders from our journalists
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Top takeaways from Advertising Week 2023 marketers need to know
From rebrands and retail media to identity and ad fraud — plus plenty of Taylor Swift — here are the biggest lessons from the annual gathering.
By Chris Kelly • Oct. 26, 2023 -
Inside J.C. Penney’s holiday marketing strategy
On the heels of a new $1 billion turnaround plan, the retailer’s seasonal push includes paid creators, video ads and a “Penney Prepper” challenge.
By Jessica Deyo • Oct. 25, 2023 -
Trendline
The Marketing Dive Outlook on 2021
There is perhaps no facet of marketing that went untouched by a tumultuous 2020. Read on for the trends and topics that could shape the industry in the new year.
By Marketing Dive staff -
What Taco Bell and DoorDash learned about loyalty through collaboration
Taco Bell Chief Digital Officer Dane Mathews and DoorDash CMO Kofi Amoo-Gottfried dug into building brand trust at Advertising Week New York.
By Chris Kelly • Oct. 20, 2023 -
Q&A
State Farm’s marketing head on ‘lightning-in-a-bottle’ Kelce-Swift stunt
Marketing Dive caught up with Alyson Griffin at Advertising Week New York to discuss how it partnered with agency Maximum Effort for a viral Swiftie play.
By Peter Adams • Updated Oct. 18, 2023 -
What Wendy’s global CMO Carl Loredo learned from Taylor Swift
The executive explained how fandom, value and nostalgia come together for the QSR chain during an Advertising Week New York discussion.
By Chris Kelly • Oct. 17, 2023 -
McDonald’s US CMO on brand’s first-party data transformation
After years of struggling with the youth market, the chain has turned things around thanks to its loyalty program and more culturally impactful campaigns.
By Peter Adams • Oct. 11, 2023 -
Mars Petcare appoints first chief brand and experience officer
Najoh Tita-Reid, previously CMO at Logitech, will seek to elevate consumer experience and drive growth across a portfolio of brands and services.
By Chris Kelly • Oct. 10, 2023 -
Q&A
Celsius CEO on keeping a disruptor’s edge and staying focused on Gen Z
The energy drink brand remains committed to the 18-to-24 demographic on an increasingly broad stage that now includes a national MLS sponsorship.
By Peter Adams • Oct. 9, 2023 -
Why Olaplex created a faux product to address dupe culture on TikTok
The brand’s Oladupé marketing stunt was strategized with agency Movers+Shakers, the first collaboration between the companies.
By Jessica Deyo • Oct. 5, 2023 -
Ford hires Toyota veteran as global CMO
Lisa Materazzo was formerly Toyota's top marketing executive in North America and joins as the automaker navigates the industry's electric “sea change.”
By Chris Kelly • Sept. 13, 2023 -
Carl’s Jr., Hardee’s parent appoints CMO, CFO
CKE’s new execs join the company during an ongoing brand overhaul focused on renovations, technology advancements and streamlined operations.
By Aneurin Canham-Clyne • Sept. 8, 2023 -
Q&A
How Lowe’s is leveraging its NFL deal to inspire DIYers with new campaign
Head of marketing Jen Wilson also explained how in-housing its retail media efforts and restructuring its marketing organization have paid off for the brand.
By Chris Kelly • Sept. 7, 2023 -
Could Peloton’s brand refresh mark the start of its comeback?
Vice President of Consumer Marketing Oli Snoddy details how the exercise brand is leveraging real users to broaden its reach and grow its app.
By Jessica Deyo • Sept. 6, 2023 -
TGI Fridays promotes CMO to CEO
Brandon Coleman III takes the reins as the chain experiments with virtual brands, a new loyalty structure and major menu overhaul in a growth push.
By Emma Liem Beckett , Julie Littman • Aug. 29, 2023 -
How Gap put a fresh spin on nostalgia for its fall campaign
The retailer is pulling inspiration from its style archives and past ads to reach consumers through a new lens, according to head of marketing Erika Everett.
By Jessica Deyo • Aug. 29, 2023 -
Pernod Ricard North America names Colin Kavanagh as CMO
The former senior vice president of transformation for the spirits marketer will succeed Pam Forbus.
By Chris Kelly • Aug. 28, 2023 -
Pepsi celebrates 125 years: Inside the marketer’s media blitz
A campaign celebrating an anniversary milestone and past iconic ads doubles as the official introduction of the brand’s new logo.
By Peter Adams • Aug. 24, 2023 -
How Behr, Home Depot are using data to market 2024’s Color of the Year
The paint marketer will leverage Instagram and Home Depot’s retail media network to target Cracked Pepper at consumers in the mood for renovations.
By Aaron Baar • Aug. 22, 2023 -
Sweetgreen appoints head of marketing amid loyalty program expansion
Michael Kotick will oversee the chain’s marketing and menu strategy, having most recently led purpose-driven marketing efforts for Chipotle.
By Julie Littman • Aug. 21, 2023 -
How Häagen-Dazs met its $1.5M commitment to underrepresented creators
CMO Elizabell Marquez explained how the brand has supported creators and brought their work into its advertising.
By Chris Kelly • Aug. 21, 2023 -
Aerie rallies New York City’s ‘hidden gems’ for pop-up marketplace
The effort promotes the retailer’s fall collection and supports a “reintroduction” of its intimate apparel business, according to CMO Stacey McCormick.
By Jessica Deyo • Aug. 11, 2023 -
Q&A
Toms exec talks about new sustainability strategies, ThredUp partnership
Amy Smith, chief brand officer, says the company is focusing on tackling issues in “our own backyard,” such as access to mental health.
By Laurel Deppen • Aug. 9, 2023 -
Deep Dive
Back-to-school 2023: Can marketing transcend the turbulence?
Top marketers from American Eagle and Amazon weigh in on strategy as the season’s spending forecast paints a gloomy picture.
By Jessica Deyo • Aug. 8, 2023 -
CVS loses another top marketer amid major cost-cutting push
Tammy Lewis’ departure as CMO of CVS Caremark after nine years comes as the pharmacy giant reportedly plans to prune about 5,000 jobs.
By Peter Adams • Aug. 1, 2023 -
Wayfair names new chief marketing officer
Bob Sherwin is exiting the company after 10 years, with Chief People Officer Paul Toms taking over the position.
By Dani James • July 27, 2023