Back-to-school 2023: Can marketing transcend the turbulence?

Top marketers from American Eagle and Amazon weigh in on strategy as the season’s spending forecast paints a gloomy picture.

By Jessica Deyo • Aug. 8, 2023

CVS loses another top marketer amid major cost-cutting push

Tammy Lewis’ departure as CMO of CVS Caremark after nine years comes as the pharmacy giant reportedly plans to prune about 5,000 jobs.

By Peter Adams • Aug. 1, 2023

Explore the Trendline➔

The Marketing Dive Outlook on 2021

There is perhaps no facet of marketing that went untouched by a tumultuous 2020. Read on for the trends and topics that could shape the industry in the new year.

By Marketing Dive staff

Wayfair names new chief marketing officer

Bob Sherwin is exiting the company after 10 years, with Chief People Officer Paul Toms taking over the position.

By Dani James • July 27, 2023

General Motors taps CVS Health veteran as CMO

Norm de Greve was praised for his digital transformation know-how and is familiar with the business thanks to past work at agency Digitas.

By Peter Adams • July 19, 2023

Target elevates 17-year veteran to CMO

Lisa Roath's appointment comes as the retailer faces slowed sales growth and an ongoing controversy over its Pride collection.

By Chris Kelly • July 12, 2023

Culture wars rage on, forcing marketers to decide whether to reevaluate or retrench

The dual forces of the backlash to inclusive marketing and the rapid rise of generative AI could lead marketers to reconsider the role of brands and how to advertise in H2 and beyond.

By Chris Kelly , Shaun Lucas • July 11, 2023

Why CMOs should adopt the mindset of a futurist

Predicting the future can be a fool’s errand, but CMOs that make decisions under uncertainty will differentiate themselves, says Gartner’s Lizzy Foo Kune.

By Lizzy Foo Kune • July 11, 2023

Taco Bell promotes global chief brand officer to CEO

Sean Tresvant led much of the brand’s strategy since joining in 2022. He will replace Mark King, who served as CEO since 2019.

By Aneurin Canham-Clyne • June 30, 2023

Vanessa Pappas steps down as TikTok COO

The former YouTube exec has been a public face of TikTok, providing a sense of stability via her various appearances on behalf of the app.

By Andrew Hutchinson • June 23, 2023

How legacy beauty brands are aging down to reach Gen Z

Ever-changing trends and flashy brands like E.l.f. Cosmetics are challenging giants like Estée Lauder and L'Oréal to draw from a new playbook.

By Jessica Deyo • June 2, 2023

Inside American Eagle’s tie-up with ‘The Summer I Turned Pretty’

CMO Craig Brommers details why the retailer partnered with stars of the Prime Video series and how it’s experimenting with Reels and Lemon8.

By Jessica Deyo • June 1, 2023

Unilever’s chief digital and commercial officer Conny Braams departs

The executive spent more than 30 years at the CPG giant and has served as its top marketer since the start of 2020.

By Chris Kelly • May 30, 2023

In massive executive shuffle, Nike names new Jordan president

Heidi O’Neill's promotion to president of consumer, product and brand will “fully integrate [Nike’s] brand marketing storytelling to build deep relationships and engagement with the brand.”

By Cara Salpini • May 25, 2023

71% of CMOs lack the budget needed to execute marketing strategy in 2023

Martech is the recipient of the biggest boost in spending while labor faces the largest pullback, a dynamic that could present challenges down the line.

By Jessica Deyo • May 23, 2023

Mercedes-Benz names new CMO as auto transformation race heats up

Melody Lee previously worked at rival Cadillac, where she overhauled the brand’s identity and helped launch a luxury vehicle subscription service.

By Peter Adams • May 19, 2023

Focus Brands hires Jimmy John’s vet as Jamba chief brand officer

Nathan Louer, who has held marketing positions at the chain for nearly 17 years, brings knowledge of brand strategy, digital, marketing, product development and operations to his new position. 

By Julie Littman • May 17, 2023

Dunkin’s CMO on bringing the brand’s vision into focus — and those buzzy Ben Affleck ads

Jill McVicar Nelson detailed a “fewer, bigger, better” ethos that is helping to balance brand and performance marketing at a transitional point for QSRs.

By Peter Adams • May 10, 2023

ANA: In-house agency trend continues to gain steam

Creative services for digital and traditional media are the areas most frequently taken in-house among the 82% of marketers with internal shops.

By Aaron Baar • May 8, 2023

Inside Chipotle’s record-breaking Twitter promotion

A National Burrito Day giveaway earned the brand its second highest digital sales day of all time and its highest one-day volume on social media.

By Jessica Deyo • May 4, 2023

Papa Johns taps fast casual veteran as CMO

Mark Shambura joins the brand after a stint at the fast-growing chain Mod Pizza and was praised for his digital- and analytics-led approach.

By Chris Kelly • May 3, 2023

CMOs face even shorter tenures but some move on to bigger roles

The only positions with shorter tenure than CMOs are chief sustainability officers, chief operating officers and chief inclusion and diversity officers.

By Sara Karlovitch • May 3, 2023

WPP CEO praises AI, GroupM success in positive Q1 results

The holding company saw year-over-year organic revenue growth of 2.9% and reaffirmed its guidance of 3-5% growth for the year.

By Aaron Baar • May 1, 2023

AB InBev puts 2 execs on leave after furor over transgender influencer

Marketing executives Alissa Heinerscheid and Daniel Blake oversaw a controversial collaboration with Dylan Mulvaney.

By Chris Kelly • April 24, 2023

SeaWorld names Marisa Thalberg CMO to strengthen conservation position

Thalberg has developed a reputation as a brand purpose maven thanks to buzz-generating work at companies including Taco Bell and Lowe’s.

By Peter Adams • April 14, 2023

Disney names first chief brand officer at transitional point

One of Asad Ayaz’s first big tasks is overseeing a centennial celebration campaign, a moment CEO Bob Iger described as “noteworthy and consequential.”

By Peter Adams • April 7, 2023