Influencer Marketing: Page 2
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Courtesy of Solo Brands, Inc
Solo Stove names new brand ambassadors on tails of Snoop Dogg stumble
The smokeless fire pit marketer is looking to turn a new leaf with partners who better represent its outdoor lifestyle positioning.
By Peter Adams • Updated Jan. 30, 2024 -
Courtesy of Solo Stove
Solo Stove’s viral Snoop Dogg partnership fails to spark up sales
Owner Solo Brands kicked off the year by shaking up leadership and cutting its 2023 revenue expectations due to hefty marketing expenditures.
By Peter Adams • Updated Jan. 30, 2024 -
Permission granted by Frito-Lay North America
Tostitos’ pop-up heads to Super Bowl with meals served by Kirk Cousins
Consumers can enter an Instagram sweepstakes for the chance to win game tickets and a visit to the Tost by Tostitos casual dining concept.
By Peter Adams • Jan. 18, 2024 -
Retrieved from YouTube on January 17, 2024
Norton combats online scams with Dan Levy, Instagram game
Ads featuring Levy and an interactive Scam Scan game promote the public rollout of Norton’s new scam-detection app.
By Jessica Deyo • Jan. 18, 2024 -
elmaine Donson via Getty Images
Global mobile ad spend to reach $402B in 2024 fueled by social, creators
The total will represent a 11% increase over 2023, which saw a mobile ad spend of $362 billion, according to Data.ai’s State of Mobile report.
By Aaron Baar • Jan. 11, 2024 -
simplehappyart via Getty Images
Deep DiveInside the creator marketing trends expected to go viral in 2024
Some marketers are betting creator-led advertising is the way forward, while social commerce and artificial intelligence could yield fresh potential.
By Jessica Deyo • Jan. 11, 2024 -
Permission granted by Wells Enterprises, Inc.
Halo Top enlists everyday athletes for New Year’s resolutions push
An endorsement program includes personal training sessions, a talent manager and more to help people achieve their 2024 targets.
By Peter Adams • Jan. 3, 2024 -
Courtesy of Kellogg Company
How the pairing of Pringles and caviar went viral on TikTok, Instagram
The Kellanova potato chip teamed with The Caviar Co. and tapped into the cultural zeitgeist to create a “new snacking occasion.”
By Christine Blank • Dec. 20, 2023 -
Courtesy of Twitch
Twitch launches annual recap with new game, marketing push
The Amazon-owned platform’s end-of-year community recap is being bolstered by a side-scroller game and custom creative on social media.
By Sara Karlovitch • Dec. 11, 2023 -
Phynart Studio via Getty Images
Advertisers will ramp up spend on creators in 2024, IAB forecasts
Growth in digital video consumption is being driven by consumer interest in creator content, per a new report from the IAB and TalkShoppe.
By Jessica Deyo • Dec. 7, 2023 -
Courtesy of Gillette
Gillette encourages gamers to ‘hit reset’ for global campaign
The marketer’s long-running Gillette Gaming Alliance will be active on Twitch, YouTube and social media to share gaming content and grooming tips.
By Jessica Deyo • Nov. 30, 2023 -
Courtesy of McDonald's
McDonald’s reinvents McNugget Buddies for streetwear-minded adults
The chain teamed with Kerwin Frost to reinvent the iconic Happy Meal collectibles, which will land on Instagram and be part of a Snapchat AR lens.
By Chris Kelly • Nov. 29, 2023 -
Courtesy of McDonald's USA
Deep DiveHow the best marketing campaigns of 2023 mastered pop culture nostalgia
Brands faced a preponderance of global challenges this year and opted for a familiar playbook as the industry arrives at a crossroads.
By Chris Kelly , Sara Karlovitch , Jessica Deyo • Nov. 29, 2023 -
Courtesy of State Farm
State Farm conjures celebrities for biggest creative launch in 3 years
Jimmy Fallon and Ludacris are summoned, genie-like, as people react to situations that require insurance in ads from new agency Highdive.
By Peter Adams • Nov. 21, 2023 -
Courtesy of Solo Stove
Snoop Dogg gives up smoke for Solo Stove campaign
A viral pledge assumed to be about pot usage turns out to be a teaser for a new campaign developed by The Martin Agency.
By Chris Kelly • Nov. 20, 2023 -
Courtesy of Dove
Dove, animated influencer promote mental health ahead of Thanksgiving
Lennnie is an animated blob that promotes positivity on social media and has amassed more than 4 million followers.
By Aaron Baar • Nov. 20, 2023 -
Courtesy of Sam's Club
Deep DiveSleigh the season: Will caution stifle the holidays or can marketers win?
Consumer spending is expected to surpass pre-pandemic figures, but brands are proceeding carefully as uncertainty looms.
By Jessica Deyo • Nov. 16, 2023 -
Permission granted by Stanley
Deep DiveThe rise of the Stanley tumbler: How a 110-year-old brand achieved viral success
Historically marketed to workmen and outdoorsmen, the brand unlocked the power of women selling to women with the help of a group of influencers.
By Caroline Jansen • Nov. 14, 2023 -
Courtesy of Unilever
Unilever spins TikTok soap opera as part of #CleanTok sponsorship
A new content series features animated versions of home care products as the CPG giant seeks to woo Gen Z viewers who have driven cleaning trends.
By Peter Adams • Nov. 9, 2023 -
Michael M. Santiago via Getty Images
How Uber built its TikTok creator strategy — and why it looks beyond vanity metrics
Phil Rosario, Uber’s global social media lead for TikTok, explains how he leveraged creators to grow the brand’s following to over 750,000 within a year.
By Jessica Deyo • Nov. 9, 2023 -
Courtesy of Kraft Heinz
Kraft Real Mayo seeks to make ‘moist’ Word of the Year via search hacking
A Twitch “Search-A-Thon” livestream is part of the brand’s efforts to convince Merriam-Webster that the maligned term is the word of the moment.
By Peter Adams • Nov. 8, 2023 -
Courtesy of Foot Locker
Foot Locker hypes up holidays with major brands, NBA stars
The campaign features Nike, Puma and Adidas alongside basketball’s biggest names and arrives as the retailer launches a sneaker-focused brand platform.
By Chris Kelly • Nov. 6, 2023 -
Courtesy of Coca-Cola
How Coca-Cola celebrated the 25-year legacy of its NASCAR racing family
Legends Kyle Petty, Dale Jarrett, Jeff Burton and Bobby Labonte convened for a social content series about their careers and the brand's heritage.
By Chris Kelly • Nov. 2, 2023 -
Retrieved from Cracker Barrel Old Country Store, Inc. on October 31, 2023
Cracker Barrel ushers in Dolly Parton’s ‘Rockstar’ era to promote rewards
A partnership touting a loyalty offering that launched in September anticipates the “Jolene” singer’s first rock record and includes custom rocking chairs.
By Peter Adams • Oct. 31, 2023 -
Courtesy of Pure Leaf
Martha Stewart argues against DIY in Pure Leaf campaign
The effort depicts the do-it-yourself maven using the time saved by not making her own iced tea to focus on hobbies like woodworking.
By Sara Karlovitch • Oct. 30, 2023
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