Influencer Marketing


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    Courtesy of Kellogg Company

    Cheez-It taps Pandora to produce 'sonically-aged' cheddar crackers

    Drawing on an obscure study that suggests sound can strengthen the taste and smell of cheese, the brand developed a product that embraces hip-hop culture.

    By May 17, 2022
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    Permission granted by Peter Adams/Marketing Dive

    TikTok's new premium ad unit aligns brands with top 4% of videos

    TikTok Pulse is bought at a fixed CPM and on a reservation basis, speaking to the app’s efforts to cater to deeper-pocketed advertisers at the NewFronts.

    By May 5, 2022
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    Permission granted by Snap Inc.

    Snapchat partners with Cameo to streamline brand-creator ad deals

    Mattress Firm, Molson Coors and Kraft have been beta testing the program, letting them draw on over 45,000 personalities for custom video ads.

    By May 4, 2022
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    Courtesy of H&M

    H&M hands mic to Pete Davidson in ads courting male shoppers

    The comedian known for his "scumbro" style stars in an effort that isn't tied to a specific collection, but aims to grow H&M's overall market share with men.

    By May 2, 2022
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    Courtesy of Sweetgreen

    Sweetgreen's ambassador team adds NBA's Devin Booker with TikTok-inspired spot

    A celebrity-backed "Create Your Own" campaign looks to boost the chain's digital orders, which made up 65% of sales last quarter.

    By May 2, 2022
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    Courtesy of Taco Bell

    Taco Bell takes drag brunch on tour at Cantina locations

    The experiential concept came from Live Más Pride, an LGBT employee resource group, and caters to the brand's most loyal rewards members.

    By April 25, 2022
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    Daphne Howland/Marketing Dive

    Victoria's Secret Pink reveals first male celebrity brand ambassador

    Darren Barnet will promote Pink's gender-free collection as the company pushes forward its message of inclusivity.

    By Kaarin Vembar • April 20, 2022
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    Permission granted by Irish Spring

    Irish Spring looks to wash away 'gamer funk' with shower pod

    The soap brand teamed with a FaZe Clan member to show off an elaborate device that allows gamers to bathe without breaking a play session. 

    By April 13, 2022
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    Courtesy of IHOP

    IHOP opens International Bank of Pancakes with sunny influencer push

    The brand's first loyalty program — which doles out crypto-inspired PanCoins — is supported by creators known for their sense of joy.

    By April 11, 2022
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    Skullcandy released a video as part of its "Find Your Frequency" campaign. The image was retrieved from this video on April 6, 2022.

    Skullcandy keys into music, self-expression in yearlong social push

    "Find Your Frequency" will feature one theme each month, spotlighting ambassador tie-ins that illustrate how music can inspire living authentically.

    By April 7, 2022
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    Courtesy of Express

    How Express drove revenue gains, 20% traffic bump with digital experiences

    After adding more modern shopping features and functionalities in its app, the retail brand saw average order value rise 27% from a year earlier.

    By March 31, 2022
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    Courtesy of Pizza Hut

    Pizza Hut rides 'struggle bus' with experiential push

    After a stop at the Final Four, the bus will support college students during exams and host a special episode of Betches dating podcast "U UP?"

    By March 30, 2022
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    Courtesy of Adidas

    Adidas creates paid affiliate program for more than 50K student-athletes

    The effort allows any eligible student athlete at an Adidas-partnered NCAA Division I university to become a paid affiliate brand ambassador.

    By Cara Salpini • March 23, 2022
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    Courtesy of Pepsi

    Pepsi enlists silent TikTok star Khaby Lame to pour new nitro cola

    Lame, who's accrued more than 135 million followers, wordlessly showcases the proper way to serve Nitro Pepsi in print ads, billboards and social videos.

    By March 22, 2022
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    Courtesy of Arby's

    Arby's CMO dishes on Pusha T diss track

    To launch a spicy fish sandwich, the QSR tapped the rapper to take shots at McDonald's and the Filet-O-Fish.

    By March 22, 2022
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    Courtesy of Honda

    Honda tunes up Twitch strategy beyond gaming with DreamLab

    The lifestyle-focused page hosts weekly content like DJ competitions and pop culture discussions in the race to win over younger drivers.

    By March 18, 2022
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    Courtesy of Heineken

    Heineken parodies metaverse with virtual brew

    Developed with Publicis Italy and Le Pub, the activation leans into metaverse hype and boasts "no calories, no hidden ingredients, and no beer."

    By March 18, 2022
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    Courtesy of Spotify Media Kit

    How podcasts are helping brands meet DEI commitments

    Multicultural podcast agency Pod Digital Media recently inked an eight-figure deal with McDonald's as the brand invests in diverse media.

    By March 14, 2022
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    Courtesy of Dollar Shave Club

    Dollar Shave Club signs 'chin-fluencer' to NIL deal for March Madness

    The effort is part of the Unilever brand's "Noticeably Smooth" campaign, which also features a quirky mafia-themed spot that will air during the tournament.

    By March 10, 2022
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    Photo by cottonbro from Pexels

    66% of brands spent more on creator marketing in past year

    Social commerce, TikTok and full-funnel measurement top the list of fresh developments marketers will explore in the year ahead, CreatorIQ predicts.

    By March 3, 2022
  • Denny's refreshes 24/7 heritage with help of diverse TikTok stars

    A new brand platform targets younger diners through influencer menu collaborations positioned as different from common "hacks" in the category.

    By Feb. 28, 2022
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    Courtesy of Kraft Heinz

    Kraft Singles squares up with Kelis on culture play

    The first cheese-inspired "Singles Single" follows buzzy Kraft Heinz campaigns like the Oscar Mayer bologna face mask.

    By Feb. 25, 2022
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    Retrieved from Twitch on January 20, 2021

    Twitch unveils guaranteed ad income for select creators

    The streaming service is encouraging select creators to run advertisements on their channels for a flat rate.

    By Feb. 24, 2022
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    Photo by cottonbro from Pexels

    How the producer economy is changing influencer marketing

    Brands that become content producers have more flexibility, including how they negotiate relationships with influencers.

    By Feb. 10, 2022
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    Courtesy of Snap

    Universal, Snap host virtual concert to promote J-Lo's 'Marry Me'

    Snapchat users were able to see their Bitmoji in the crowd as film stars Jennifer Lopez and Maluma performed as avatars.

    By Feb. 3, 2022