Influencer Marketing


  • Actor Lindsay Lohan pours milk into a glass of Pepsi while wearing a red Christmas-themed outfit on a living room couch.
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    Retrieved from PepsiCo Beverages North America on December 01, 2022

    Pepsi brings ‘Pilk’ to the masses with Lindsay Lohan holiday ad

    The concoction, which mixes the soft drink with milk, is part of a “dirty soda” trend that’s recently taken off thanks to TikTok.

    By Dec. 1, 2022
  • Hasbro livestreaming holiday event
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    Courtesy of Hasbro

    Nerf launches into NIL marketing, AI imaging with social content

    Videos across social media will feature top college athletes in friendly competitions for the chance to douse someone with a Super Soaker.

    By Aaron Baar • Nov. 30, 2022
  • TxC at a DJ stand wearing red jackets.
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    Courtesy of Anheuser-Busch InBev

    Budweiser rallies over 100 influencers for World Cup effort

    As part of the global campaign, influencers will appear in Lil Baby’s “The World is Yours to Take” music video while also generating individual content.

    By Nov. 17, 2022
  • Pete Davidson confidently spreads his arms above a message that announces the comedian's partnership with male grooming brand Manscaped.
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    Retrieved from Willie Petersen on July 11, 2022

    Santa pulls a fast one on Pete Davidson in Manscaped’s raunchy holiday ad

    New creative takes advantage of commerce features on platforms like YouTube and builds on a multiyear pact with the “SNL” alum.

    By Nov. 15, 2022
  • McDonald's 2022 FIFA World Cup campaign image featuring Kpop artist ITZY
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    Courtesy of McDonald's

    McDonald’s draws on ‘Ted Lasso,’ silent TikTok star for World Cup push

    The franchise’s largest global campaign to date asks the question “Wanna go to McDonald’s?” in multiple languages. 

    By Aaron Baar • Nov. 14, 2022
  • Pacsun campaign image for its "PacVerse" holiday push
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    Courtesy of Pacsun

    Pacsun expands metaverse presence for the holidays

    The PacVerse includes an upside-down world, icy wonderland and futuristic airport terminal in an effort to bridge real life and fantasy.

    By Nov. 7, 2022
  • A shot of a Kohl's parking lot and outdoor signage
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    Bruce Bennett via Getty Images

    Kohl’s deals-focused holiday blitz features bevy of mobile tactics

    The retailer is making use of a new TikTok feature that lets users shake their phones to reveal a Black Friday discount. 

    By Nov. 1, 2022
  • Kim Kardashian at a KKW Beauty and Fragrance pop-up opening at Westfield Century City in Los Angeles.
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    Presley Ann/Getty Images for ABA via Getty Images
    Opinion

    What Kim Kardashian’s $1.26M fine says about influencer marketing

    Enlisting an influencer can often be a high-risk operation, but there are a few steps marketers can take to avoid the chaos.

    By Jim Singer, Brooks Levering, Piyush Gupta, Luis de Lencquesaing • Oct. 28, 2022
  • A person smiles at smart phone being held up on a tripod.
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    Courtesy of Walmart

    Walmart launches beta version of content creator platform

    The retailer is strengthening its reach into social commerce by allowing creators to set up affiliate links and access performance data.

    By Dani James • Oct. 18, 2022
  • TikTok app
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    Drew Angerer / Staff via Getty Images

    TikTok shoots for movie studio budgets with new Showtimes ad format

    For its TikTok World summit, the app also showcased a feature where brands only pay if their ad is viewed or interacted with within 6 seconds.

    By Oct. 13, 2022
  • Person laying in a bed scrolling on their phone.
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    martin-dm via Getty Images

    Caught in the funnel: How to make social media Gen Z’s one-stop-shop

    Platforms are increasingly placing bets on social commerce, but marketers first need a trusted connection with Gen Z to earn their dollars.

    By Oct. 13, 2022
  • Actor Danny DeVito with a Jersey Mike's Subs sandwich
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    Courtesy of Jersey Mike's Subs
    Column

    Campaign Trail: Jersey Mike’s Subs serves up authenticity with Danny DeVito

    In its first work as creative AOR, Highdive keyed in on insights about what sets the QSR chain apart from competitors.

    By Oct. 7, 2022
  • A product shot of a Reese's variant featuring football-shaped candies against a white background.
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    Retrieved from Reese’s University; The Hershey Company on October 06, 2022

    Reese’s NIL blitz focuses on football players with last name Reese

     A dozen new collegiate partners promote a Reese’s University concept launched last year, as well as limited football-shaped candies. 

    By Oct. 6, 2022
  • Lexus "Never Lose Your Edge" campaign hero image.
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    Courtesy of Lexus

    Lexus highlights diverse personalities in latest campaign

    “Never Lose Your Edge” highlights Black, Hispanic, LGBT and other minority communities and marks the brand’s largest audio investment to date.

    By Aaron Baar • Oct. 6, 2022
  • Gaming chairs lined up with computers.
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    Smederevac via Getty Images

    What Twitch’s revenue share shift means for streamers and marketers

    By moving all streamers to a 50/50 revenue split for subscriptions, Twitch is putting pressure on them to run more ads, which could undermine the user experience.

    By Oct. 6, 2022
  • Jack in the Box's 'Gamer Jack' logo
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    Courtesy of Jack in the Box

    Jack in the Box seeks full-time Twitch streamer

    A first for the QSR, Gamer Jack will earn an annual salary to bolster the brand’s recognition and credibility with gamers. 

    By Oct. 3, 2022
  • Hand Levitating a Digital Smiling Box Icon and many Futuristic Graphics Connecting to the Universe.
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    BlackSalmon via Getty Images

    Razorfish launches three-pronged Web3 play

    The Publicis-owned media company is the latest to join the metaverse conversation, boasting virtual influencer tools and 24/7 moderation.

    By Aaron Baar • Oct. 3, 2022
  • TikTok star E.J. Marcus acting as "Toby" for Heinz' Tomato Blood promotion
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    Courtesy of Heinz

    Heinz recruits vegetarian vampire for return of Tomato Blood ketchup

    The brand tapped popular TikTok creator E.J. Marcus to play Toby, the 280-year-old vampire influencer that believes “humans are people too.”

    By Sept. 29, 2022
  • The TikTok logo on a phone.
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    Drew Angerer/Getty Images via Getty Images

    Duracell calls on tech geeks to energize new TikTok page

    A paid program will see self-proclaimed nerds collaborate in a workshop space on battery-powered products and life hack content. 

    By Sept. 22, 2022
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    Sean Gallup via Getty Images

    YouTube brings revenue sharing to Shorts as battle for creator talent intensifies

    Short-form video is also becoming a pathway to YouTube’s partner program as it tries to keep creators within its ecosystem and away from rivals like TikTok.

    By Sept. 20, 2022
  • A person stands in front of a camera recording themselves
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    Phynart Studio via Getty Images
    Deep Dive

    How an empowered creator economy is challenging marketers

    Likes no longer equal success, authenticity sells and TikTok’s highest paid contributors just launched their own enterprise, leaving marketers on a continuous pivoting loop.

    By Sept. 20, 2022
  • ESPN webpages collaged together
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    Courtesy of ESPN

    ESPN launches creator network to attract Gen Z

    While creators will not be compensated, they will be provided with travel, tickets, access, equipment and a series of learning courses.

    By Sept. 19, 2022
  • Singer Chloë Bailey blows a gum bubble as part of a Trident campaign
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    Courtesy of Mondelēz International, Inc.

    Why brands are creating original songs for TikTok

    McDonald's, Pizza Hut and Trident are among the marketers updating a cultural tactic for the top social platform.

    By Sept. 15, 2022
  • Five pieces of clothing from Mailchimp's NYFW capsule collection
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    Courtesy of Mailchimp

    Mailchimp swings into NYFW with pop-up, capsule collection

    The email marketing platform combines in-person and digital elements as part of its recently launched "Guess Less, Sell More" brand campaign.

    By Sept. 9, 2022
  • A hand types on a laptop that is browsing Amazon's website
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    Quinn Rooney via Getty Images

    Amazon ads top engagement ranking, but TikTok holds innovation crown

    Consumers surveyed by Kantar favored “real-world” advertising for the third year running, but brand investment plans remain focused on digital.

    By Sept. 7, 2022