Ad Tech

Google reimagines search beyond '10 blue links'

At its Marketing Live event, the tech giant expressed a desire to steer digital advertising toward more interactive features, including AR shopping ads in search results.

By Peter Adams • May 25, 2022

Albertsons' head of retail media on the company's 'late mover' advantage and what's next in digital advertising

Kristi Argyilan, who previously headed Target Roundel, says the company is able to build digital ad services and tech aimed at the current market. But it needs to move fast.

By Jeff Wells • May 25, 2022

Explore the Trendline➔

What you need to know about data in marketing

The pandemic accelerated digital transformation, pressuring marketers to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

Omnicom's new supply chain tool adjusts media spend based on inventory

The offering helps marketers adjust media investment to better reflect product inventories that have been affected by an enduring supply chain crisis.

By Chris Kelly • May 23, 2022

Ulta unveils media network powered by data from 37M rewards members

The beauty brand is leaning into its scale as rivals like Sephora appear to be expanding their own ad monetization efforts.

By Peter Adams • May 19, 2022

Walmart's ad business grows 30% despite broader slowdown

Walmart Luminate, a customer data-sharing platform the company set up with Dunnhumby in October, saw over 75% growth compared to the prior period.

By Peter Adams • May 18, 2022

Marriott launches hospitality industry's first media network

Leveraging Yahoo's ad-tech capabilities, the offering follows other brands selling digital media as advertisers look to better target consumers.

By Chris Kelly • May 16, 2022

Tips for ticketing and pricing your virtual, hybrid and in-person events

Understand the benefits and limitations of virtual, hybrid and in-person events while learning how to structure tickets and prices to deliver the value that attendees and sponsors want.

May 16, 2022

How streaming TV platforms upped their games at the NewFronts

Roku, Tubi and FuboTV pitched advertisers around measurement and targeting at a time when both the streaming and digital ad landscapes are in flux.

By Chris Kelly • May 9, 2022

WPP partners with Epic Games to boost metaverse offering

A training program seeks to upskill agency talent on how to better create brand experiences in Fortnite and with Unreal Engine.

By Chris Kelly • May 5, 2022

Amazon looks to lure brands with new streaming tech integrations

At its second NewFronts presentation, the company showed off a tool that lets advertisers insert their products into programming even after filming ends.

By Peter Adams • Updated May 4, 2022

YouTube drags down Google performance as challenges pile up

The video platform severely missed revenue expectations in the first quarter amid the war in Ukraine and ongoing Apple headwinds.

By Peter Adams • April 27, 2022

How prepared is the ad industry for a cookieless future?

Despite shifts in marketer priorities and stark warnings from experts, it's still not clear how advertisers will navigate the landscape after third-party cookie deprecation.

By Chris Kelly • April 26, 2022

The new events era: mastering a complex new landscape

In-person events are coming back, but don't just return to the status quo. New research shows how CMOs are planning for NextGen events.

April 25, 2022

Netflix is finally open to ads. What's next?

Ads could reportedly be coming to Netflix before the end of the year — sooner than the timeline that co-CEO Reed Hastings previously suggested.

By Chris Kelly • Updated May 10, 2022

Horizon Media, Nielsen eye multicultural consumers with new planning platform

Called eMbrace, the solution aims to identify opportunities that might be downplayed or "washed out" in a typical general-market analysis.

By Peter Adams • April 18, 2022

IAB: US digital ad revenue skyrocketed in 2021 despite mounting challenges

The category notched its largest gains since 2006 for a total of $189 billion even as issues related to the supply chain, measurement and identifiers persisted.

By Peter Adams • April 12, 2022

Omnicom integrates LG's CTV inventory into Omni ecosystem

A new pact provides OMG shops and their clients access to advanced targeting segments across more than 20 million households.

By Peter Adams • April 11, 2022

New global research: People are increasingly comfortable sharing their data

Despite cultural and economic differences, people increasingly see value in sharing their data – according to new research.

By Jed Mole • April 11, 2022

Brands start to wean off cookies while performance concerns abate, study finds

Still, 81% of advertisers remain worried about the impact of cookie deprecation, and some may change ad-tech partners if declines are severe enough.

By Peter Adams • April 8, 2022

Google is ready to test Topics, but advertisers remain skeptical

As small-scale trials begin, questions linger around efficacy and adoption.

By Sara Karlovitch • April 7, 2022

Amazon, Walmart, Target lead retail media as CPG ad spend tops $500M

A MediaRadar analysis found strong advertiser retention from the holidays into January, priming another big year for the retail media category.

By Peter Adams • April 7, 2022

Colgate trials tech for real-time ad testing to drive mobile shopping

Eye Square's tool displays ads across Amazon, Facebook, Instagram and YouTube and blends users' explicit and implicit reactions to assess an ad's effectiveness.

By Natalie Koltun • March 31, 2022

Walmart plots roadmap for media business with focus on premium ads

Plans for the Connect ad platform include tests of on-site units like video starting this year, as well as expansion of self-service options and the Walmart DSP.

By Peter Adams • March 30, 2022

Kroger opens ad inventory to third-party platforms in latest scale play

GroupM is an early agency partner testing the capability focused on sponsored product listings, which are now used by over 2,000 brands.

By Peter Adams • March 28, 2022

Instacart's new tech platform lets retailers sell ads on their sites

Retailers like Schnuck Markets and Good Food Holdings are piloting the new Carrot Ads service on their owned e-commerce sites and apps.

By Sara Karlovitch • March 24, 2022