Pedigree adopts AI to give ‘glow ups’ to shelter dog ads

Adoptable combines proprietary artificial intelligence with the brand’s global media reach to create more engaging ads that aim to shorten adoption times.

By Chris Kelly • April 10, 2024

On-site search data comes to CTV planning via Captify, Magnite deal

Captify will analyze search terms from millions of publisher websites and categorize them into profiles, interests and moments.

By Aaron Baar • April 8, 2024

Explore the Trendline➔

What you need to know about data in marketing

The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

Meet the 4 firms setting the agenda for measuring TV ads amid rapid change

Battles around big data and panels continue as currency certification efforts pick up and the possibility of consolidation looms.

By Chris Kelly • April 8, 2024

JPMorgan Chase to let brands target customers based on spending data

Chase Media Solutions connects customers to retail deals, tailored to their spending, directly through their bank app.

By Gabrielle Saulsbery • April 4, 2024

How marketers can navigate the legal pitfalls of generative AI

Panelists at the IAB Public Policy and Legal Summit outlined some of the issues marketers must contend with while using the technology.

By Chris Kelly • April 3, 2024

Deloitte Digital rebrands itself to show off new generative AI tool

The Orb Foundry tool enables teams in 30 international markets to generate fully rendered 3D brand assets for various channels and campaigns.

By Aaron Baar • April 1, 2024

Walmart’s ad growth playbook involves winning more non-endemic brands

Automotive, entertainment, financial services, QSR and travel brands are in the retail media network’s sights, as are smaller advertisers.

By Peter Adams • April 1, 2024

IBM shows the dangers of marketers using ‘fishy’ generative AI

The tech giant turned the Las Vegas Sphere into a fishbowl of wonky fish to show what its Watsonx AI platform and Adobe’s cloud offerings can prevent.

By Chris Kelly • April 1, 2024

How Home Depot is renovating its retail media network to reach more advertisers

The retailer gave suppliers an inside look at consumer insights, business strategies and a road map for a growing ad channel at its first “InFronts” event.

By Chris Kelly • March 28, 2024

Snap teams with IAS for AI-driven brand safety solution

The solution will offer advertisers transparency into the percentage of suitable content their ads appear against and will arrive in the coming months.

By Aaron Baar • March 28, 2024

Instacart powers third-party integrations with developer platform

Launch partners WeightWatchers, GE Appliances and New York Times Cooking are using the platform to bring Instacart to their apps and websites. 

By Jessica Deyo • March 27, 2024

McDonald’s, NielsenIQ team for Cultural Relevance ad-testing module

The solution analyzes the role and effectiveness of cultural factors in content to help advertisers deliver more impactful and inclusive ads.

By Jessica Deyo • March 25, 2024

Accenture teams with Adobe, Nvidia to fuel brand content with generative AI

Two partnerships will help Accenture Song create personalized content at scale and transform content supply chains to meet marketers’ rapidly evolving needs.

By Chris Kelly • March 25, 2024

Lyft deepens ad-targeting, measurement bench as in-app video launches

Along with a new CMO, the company has enlisted Oracle and Nielsen to provide brands more precise insights amid the rollout of richer ad formats.

By Peter Adams • March 22, 2024

Inside NBCUniversal’s plans to turn TV into a performance marketing channel

In advance of the upfronts and Summer Olympics, NBCU announced measurement integrations with VideoAmp, EDO and Kochava at One24.

By Chris Kelly • March 20, 2024

Retail media’s rise increasingly reliant on offsite programmatic media, report finds

Strong growth for the channel comes as retail media networks have recently been called out for transacting on low-quality Made for Advertising sites.

By Peter Adams • March 20, 2024

Instacart earns MRC accreditation as retail media competition heats up

The Media Ratings Council has granted accreditation for the company's impression, click and viewability metrics across several ad formats.

By Chris Kelly • March 20, 2024

Epsilon partners with Comscore for contextual ad program

Proximic’s natural language processing and AI contextual categorization will support Epsilon’s ad-tech platform.

By Aaron Baar • March 18, 2024

How to tackle measurement as Google rolls out open-source marketing mix modeling

Meridian arrives as MMMs are having a moment and the tech giant’s deprecation of third-party cookies begins to upend long-standing tactics.

By Chris Kelly • March 18, 2024

Honda leverages AI for Dream Generator film experience with Amazon Ads

The experience, accessible on Amazon, allows consumers to conjure up fantastical scenarios featuring the new all-electric Prologue SUV.

By Sara Karlovitch • March 18, 2024

Pacsun unites commerce channels with first-party data solution

The retailer is the first consumer brand to take advantage of a partnership between SoundCommerce and Cordial that unites data and personalization.

By Chris Kelly • March 14, 2024

Sociable: Meta announces range of updates to Advantage+ and shopping ads

Meta revealed new functionality for its automated ad tools, including a new service that could help retail media networks with campaign measurement.

By Andrew Hutchinson • March 12, 2024

Ad tech, agency firms continue to prop up MFAs despite crackdown pledges

New Adalytics research paints a damning picture as marketers like P&G and Mondelez continue to unwittingly waste dollars on click-bait sites.

By Peter Adams • Updated March 15, 2024

Google rolls out slate of AI-powered Android updates

Revealed at Mobile World Congress, the new features include the ability to access Google’s Gemini AI platform within the Messages app.

By Aaron Baar • Feb. 29, 2024

Wawa debuts retail media network

The company joins 7-Eleven and Casey’s in venturing into an advertising platform that is full of opportunities as well as challenges, experts have said.

By Brett Dworski , Jessica Loder • Feb. 28, 2024