Ad Tech


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    Drew Angerer via Getty Images

    Google reimagines search beyond '10 blue links'

    At its Marketing Live event, the tech giant expressed a desire to steer digital advertising toward more interactive features, including AR shopping ads in search results.

    By May 25, 2022
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    Courtesy of Albertsons
    Q&A

    Albertsons' head of retail media on the company's 'late mover' advantage and what's next in digital advertising

    Kristi Argyilan, who previously headed Target Roundel, says the company is able to build digital ad services and tech aimed at the current market. But it needs to move fast.

    By Jeff Wells • May 25, 2022
  • Trendline

    What you need to know about data in marketing

    The pandemic accelerated digital transformation, pressuring marketers to master data and analytics capabilities that can strengthen personalization and foster loyalty.

    By Marketing Dive staff
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    Permission granted by Maersk

    Omnicom's new supply chain tool adjusts media spend based on inventory

    The offering helps marketers adjust media investment to better reflect product inventories that have been affected by an enduring supply chain crisis.

    By May 23, 2022
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    Courtesy of PayPal Inc.

    Ulta unveils media network powered by data from 37M rewards members

    The beauty brand is leaning into its scale as rivals like Sephora appear to be expanding their own ad monetization efforts.

    By May 19, 2022
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    Courtesy of Walmart

    Walmart's ad business grows 30% despite broader slowdown

    Walmart Luminate, a customer data-sharing platform the company set up with Dunnhumby in October, saw over 75% growth compared to the prior period.

    By May 18, 2022
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    Justin Sullivan via Getty Images

    Marriott launches hospitality industry's first media network

    Leveraging Yahoo's ad-tech capabilities, the offering follows other brands selling digital media as advertisers look to better target consumers.

    By May 16, 2022
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    iStock/SamuelBrownNG

    Sponsored by Cvent

    Tips for ticketing and pricing your virtual, hybrid and in-person events

    Understand the benefits and limitations of virtual, hybrid and in-person events while learning how to structure tickets and prices to deliver the value that attendees and sponsors want.

    May 16, 2022
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    Courtesy of Roku

    How streaming TV platforms upped their games at the NewFronts

    Roku, Tubi and FuboTV pitched advertisers around measurement and targeting at a time when both the streaming and digital ad landscapes are in flux.

    By May 9, 2022
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    Courtesy of Adidas Originals

    WPP partners with Epic Games to boost metaverse offering

    A training program seeks to upskill agency talent on how to better create brand experiences in Fortnite and with Unreal Engine.

    By May 5, 2022
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    Retrieved from Amazon on May 03, 2022

    Amazon looks to lure brands with new streaming tech integrations

    At its second NewFronts presentation, the company showed off a tool that lets advertisers insert their products into programming even after filming ends.

    By Updated May 4, 2022
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    YouTube drags down Google performance as challenges pile up

    The video platform severely missed revenue expectations in the first quarter amid the war in Ukraine and ongoing Apple headwinds.

    By April 27, 2022
  • Deep Dive // The dissolution of third-party cookies

    How prepared is the ad industry for a cookieless future?

    Despite shifts in marketer priorities and stark warnings from experts, it's still not clear how advertisers will navigate the landscape after third-party cookie deprecation.

    By April 26, 2022
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    stock.adobe.com/Monkey Business

    Sponsored by Cvent

    The new events era: mastering a complex new landscape

    In-person events are coming back, but don't just return to the status quo. New research shows how CMOs are planning for NextGen events.

    April 25, 2022
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    Ore Huiying via Getty Images

    Netflix is finally open to ads. What's next?

    Ads could reportedly be coming to Netflix before the end of the year — sooner than the timeline that co-CEO Reed Hastings previously suggested.

    By Updated May 10, 2022
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    Pekic via Getty Images

    Horizon Media, Nielsen eye multicultural consumers with new planning platform

    Called eMbrace, the solution aims to identify opportunities that might be downplayed or "washed out" in a typical general-market analysis.

    By April 18, 2022
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    Dia Dipasupil / Staff via Getty Images

    IAB: US digital ad revenue skyrocketed in 2021 despite mounting challenges

    The category notched its largest gains since 2006 for a total of $189 billion even as issues related to the supply chain, measurement and identifiers persisted.

    By April 12, 2022
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    David Ramos via Getty Images

    Omnicom integrates LG's CTV inventory into Omni ecosystem

    A new pact provides OMG shops and their clients access to advanced targeting segments across more than 20 million households.

    By April 11, 2022
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    Rawpixel.com/stock.adobe.com

    Sponsored by Acxiom

    New global research: People are increasingly comfortable sharing their data

    Despite cultural and economic differences, people increasingly see value in sharing their data – according to new research.

    By Jed Mole • April 11, 2022
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    John Hazard

    Brands start to wean off cookies while performance concerns abate, study finds

    Still, 81% of advertisers remain worried about the impact of cookie deprecation, and some may change ad-tech partners if declines are severe enough.

    By April 8, 2022
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    Drew Angerer via Getty Images

    Google is ready to test Topics, but advertisers remain skeptical

    As small-scale trials begin, questions linger around efficacy and adoption.

    By April 7, 2022
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    Al Bello via Getty Images

    Amazon, Walmart, Target lead retail media as CPG ad spend tops $500M

    A MediaRadar analysis found strong advertiser retention from the holidays into January, priming another big year for the retail media category.

    By April 7, 2022
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    Retrieved from Colgate on March 31, 2022

    Colgate trials tech for real-time ad testing to drive mobile shopping

    Eye Square's tool displays ads across Amazon, Facebook, Instagram and YouTube and blends users' explicit and implicit reactions to assess an ad's effectiveness.

    By March 31, 2022
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    Courtesy of Walmart

    Walmart plots roadmap for media business with focus on premium ads

    Plans for the Connect ad platform include tests of on-site units like video starting this year, as well as expansion of self-service options and the Walmart DSP.

    By March 30, 2022
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    Courtesy of PRNewswire

    Kroger opens ad inventory to third-party platforms in latest scale play

    GroupM is an early agency partner testing the capability focused on sponsored product listings, which are now used by over 2,000 brands.

    By March 28, 2022
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    Retrieved from Instacart on March 24, 2022

    Instacart's new tech platform lets retailers sell ads on their sites

    Retailers like Schnuck Markets and Good Food Holdings are piloting the new Carrot Ads service on their owned e-commerce sites and apps.

    By March 24, 2022