Mobile


  • Four McDonald's figurines designed by Cactus Plant Flea Market encircle a Happy Meal placed on a red table against a sky-blue backdrop.
    Image attribution tooltip
    Permission granted by McDonald's USA

    McDonald’s repackages Happy Meals for adults with cult streetwear label

    Meant to invoke nostalgia, the menu bundles come with unique art and collectible figurines as the chain tries to align with pop culture tastemakers.

    By Sept. 27, 2022
  • A large balloon of cartoon character SpongeBob SquarePants floats over people on a street
    Image attribution tooltip
    Yana Paskova / Stringer via Getty Images

    As gaming attracts mixed-age audiences, advertising gets complicated

    A mobile game based on "SpongeBob SquarePants" rankled a self-regulatory agency and illustrates how much gray area surrounds in-app advertising.

    By Aaron Baar • Sept. 26, 2022
  • Trendline

    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff
  • Numerous tablets showing the interface of Drizly Ads
    Image attribution tooltip
    Courtesy of Drizly

    Drizly offers another round of ad solutions for brands

    With the launch of Drizly Ads, the alcohol delivery service looks to expand an ad business that counts Diageo and Molson Coors among its clients.

    By Sept. 23, 2022
  • A women in a cardigan sweater and white shirt smiles while holding a phone in her right hand and two packages in her left.
    Image attribution tooltip
    AsiaVision via Getty Images

    E-commerce apps lose pandemic luster

    New research shows downloads and marketing spending is declining amid shifts in consumer behaviors, data privacy changes and recession fears.

    By Aaron Baar • Sept. 22, 2022
  • The TikTok logo on a phone.
    Image attribution tooltip
    Drew Angerer/Getty Images via Getty Images

    Duracell calls on tech geeks to energize new TikTok page

    A paid program will see self-proclaimed nerds collaborate in a workshop space on battery-powered products and life hack content. 

    By Sept. 22, 2022
  • Dunkin's digital store
    Image attribution tooltip
    Permission granted by Dunkin'

    Dunkin’ promotes architect behind next-gen push to CMO

    Jill McVicar Nelson, who’s been with Dunkin’ since 2011, has spearheaded several menu offerings targeted at the “next generation of guests.”

    By Sept. 22, 2022
  • Hpnotiq metaverse activation signage
    Image attribution tooltip
    Courtesy of Hpnotiq

    Hpnotiq liqueur appeals to Gen Z with blue-hued metaverse push

    Virtually hosted by rapper Guapdad 4000, #Hpnoverse includes an augmented reality camera, a scavenger hunt and 4,000 NFTs up for grabs.

    By Sept. 22, 2022
  • Image attribution tooltip
    Sean Gallup via Getty Images

    YouTube brings revenue sharing to Shorts as battle for creator talent intensifies

    Short-form video is also becoming a pathway to YouTube’s partner program as it tries to keep creators within its ecosystem and away from rivals like TikTok.

    By Sept. 20, 2022
  • Bottles of Crown Royal sit on shelves.
    Image attribution tooltip
    Tibrina Hobson/Getty Images for BET via Getty Images

    Crown Royal teams up with Uber Eats to reward delivery drivers

    While parent Diageo is a new official NFL sponsor, Crown Royal has been building a relationship with the league for years.

    By Sept. 20, 2022
  • A group of four young people gather around in a semi-circle to look at what's on one of their phones.
    Image attribution tooltip
    LeoPatrizi via Getty Images

    Walmart weds data to popular apps like TikTok in latest ad play

    A new Innovation Partners program that also features Snapchat and Roku seeks to help brands better understand what engages Gen Z.

    By Sept. 20, 2022
  • A person stands in front of a camera recording themselves
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    Phynart Studio via Getty Images
    Deep Dive

    How an empowered creator economy is challenging marketers

    Likes no longer equal success, authenticity sells and TikTok’s highest paid contributors just launched their own enterprise, leaving marketers on a continuous pivoting loop.

    By Sept. 20, 2022
  • ESPN webpages collaged together
    Image attribution tooltip
    Courtesy of ESPN

    ESPN launches creator network to attract Gen Z

    While creators will not be compensated, they will be provided with travel, tickets, access, equipment and a series of learning courses.

    By Sept. 19, 2022
  • A painting in a elaborate gold frame shows a pizza-inspired spin on van Gogh's "The Starry Night," with a pepperoni pizza replacing the moon and pepperoni slices the stars.
    Image attribution tooltip
    Retrieved from Little Caesars Pizza on September 19, 2022

    Little Caesars opens Instagram gallery selling pepperoni-themed art

    A framed oil painting offering a pizza-inspired spin on van Gogh is among the “fanceroni” items available on a first-come, first-served basis for $9.99. 

    By Sept. 19, 2022
  • Two Apple iPhone 14 models
    Image attribution tooltip
    Courtesy of Apple

    Apple tees up bigger search ads push ahead of holidays

    New media placements in the App Store follow a report indicating the iPhone maker’s privacy changes have boosted adoption of its search ad products.

    By Sept. 15, 2022
  • OOH campaigns promoting NYT's Spelling Bee mobile game
    Image attribution tooltip
    Courtesy of New York Times

    NYT subway ads unlock Spelling Bee in purpose-driven campaign

    As commuters return to the rails, the company is promoting its games offering with QR code-enabled placements and donations to a charitable cause. 

    By Aaron Baar • Sept. 15, 2022
  • Lionel Messi, Neymar Jr. and Raheem Sterling stand together with a crowd of people behind them in the players tunnel.
    Image attribution tooltip
    Courtesy of Anheuser-Busch InBev

    Budweiser focuses on positive change in global World Cup campaign

    Soccer stars Lionel Messi, Neymar Jr. and Raheem Sterling run with fans of different ages, nationalities, ethnicities and abilities in a hero ad.

    By Sept. 15, 2022
  • Singer Chloë Bailey blows a gum bubble as part of a Trident campaign
    Image attribution tooltip
    Courtesy of Mondelēz International, Inc.

    Why brands are creating original songs for TikTok

    McDonald's, Pizza Hut and Trident are among the marketers updating a cultural tactic for the top social platform.

    By Sept. 15, 2022
  • Mobile shopping.
    Image attribution tooltip
    Retrieved from Piqsels.

    UFC taps IRL as its official group messaging platform

    A new campaign promotes live conversations between athletes and the mixed martial arts organization’s global fan base of 690 million. 

    By Aaron Baar • Sept. 8, 2022
  • Two Apple iPhone 14 models
    Image attribution tooltip
    Courtesy of Apple

    Apple promotes bigger iPhone screen to accommodate streaming, gaming

    While the marketer was mum about any advertising plans at its “Far Out” showcase, the spotlight on screen real estate could still appeal to brands.

    By Sept. 8, 2022
  • A green co-branded Wendy's and 'Rick and Morty' logo and Uber Eats bag flank cartoon versions of new sandwiches and drinks from the restaurant chain.
    Image attribution tooltip
    Permission granted by Wendy's

    Wendy’s latest ‘Rick and Morty’ crossover opens portal to Uber Eats

    Delivery continues to be a focus of the partnership as the reference-heavy Adult Swim series enshrines its place in the pop culture conversation.

    By Sept. 6, 2022
  • Illustration of a robot as part of Starburst campaign
    Image attribution tooltip
    Courtesy of Starburst

    Starburst beams TikToks into space to engage Gen Z

    A hashtag challenge around the question “How do they make Starburst taste so juicy?” follows the brand's first TV spot for its core product since 2015.

    By Sept. 6, 2022
  • A graphic that features Maybelline's new playable ad mini-game
    Image attribution tooltip
    Courtesy of Zynga

    Maybelline partners with Zynga for playable ad integration

    The branded mini-game requires players to pair together icons to reveal a shoppable mascara with a customer review.

    By Aaron Baar • Sept. 1, 2022
  • A person holds a smartphone showing the Starbucks app
    Image attribution tooltip
    Courtesy of Starbucks

    What Starbucks’ bet on NFTs says about the future of loyalty

    The chain's renowned rewards program adds a buzzy new value-grab, potentially laying a course for other marketers to follow.

    By Aaron Baar • Sept. 1, 2022
  • The Snapchat app is displayed on the home screen of an iPhone.
    Image attribution tooltip
    Justin Sullivan via Getty Images

    Snap outlines 3 strategic priorities amid plans to cut 20% of staff

    Mini-games, original shows and some hardware areas are getting axed as the Snapchat owner doubles down on proven products like AR.

    By Sept. 1, 2022
  • Netflix streaming logo
    Image attribution tooltip
    Pascal Le Segretain via Getty Images

    Netflix secures 2 Snap execs to spearhead advertising push

    Jeremi Gorman and Peter Naylor bring experience, with the former previously leading global ad sales at Amazon and the latter a key architect at Hulu.

    By Aug. 31, 2022