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What's next for marketing agencies

Ad agencies have had a strong run of growth, defying expectations around how they should perform in light of a pandemic, inflation and an overall volatile period for marketing. Forecasts predict marketing spend will continue to grow, priming the category for greater innovation and dealmaking.

included in this trendline
  • ChatGPT might change advertising — but it won’t revolutionize it
  • ‘Safe, lazy, boring’: How Super Bowl LVII ads mostly fumbled
  • Agencies show signs of confidence in 2023 ad spend, survey finds
Our Trendlines go deep on the biggest trends. These special reports, produced by our team of award-winning journalists, help business leaders understand how their industries are changing.
Davide Savenije Editor-in-Chief at Industry Dive.