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How marketers are leveraging connected TV

Connected TV (CTV) has been among the beneficiaries of increased attention on digital channels as the pandemic accelerated existing consumer behaviors and spurred new trends. This has made it a key channel for marketers, especially for engaging consumers who are moving away from linear TV.

included in this trendline
  • How a combined HBO Max and Discovery+ will change the AVOD landscape
  • Inside Disney's ambitious bets on measurement, data and programmatic
  • Mondelez personalization tie-up with Innovid prioritizes CTV
Our Trendlines go deep on the biggest trends. These special reports, produced by our team of award-winning journalists, help business leaders understand how their industries are changing.
Davide Savenije Editor-in-Chief at Industry Dive.