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Latest marketing trends in consumer packaged goods

Wariness toward in-store shopping has accelerated the need for stronger e-commerce and DTC strategies from CPGs, with poor online experiences becoming big deal breakers for consumers. At the same time, CPGs have found themselves at the center of calls to promote diversity and inclusion on both the marketing and product fronts.

included in this trendline
  • How Mondelez deploys empathy to sidestep personalized marketing's 'creepy chasm'
  • What a raft of CPG rebrands portend for marketer priorities
  • PepsiCo's in-house content studio head on preserving brand trust as demand soars
Our Trendlines go deep on the biggest trends. These special reports, produced by our team of award-winning journalists, help business leaders understand how their industries are changing.
Davide Savenije Editor-in-Chief at Industry Dive.