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Latest marketing trends in consumer packaged goods

The pandemic accelerated the need for stronger e-commerce and DTC strategies from CPGs, with poor online experiences becoming big deal breakers for consumers. Packaged goods marketers have largely stayed the course with their marketing spending despite a tumultuous period mired in rising inflation, supply chain pressures and the threat of recession.

included in this trendline
  • How Kroger navigates the emergence of retail media and CTV
  • Why Pepsi views media fragmentation as a “double-edged sword”
  • How Coors Light and Corona have responded to climate change
Our Trendlines go deep on the biggest trends. These special reports, produced by our team of award-winning journalists, help business leaders understand how their industries are changing.
Davide Savenije Editor-in-Chief at Industry Dive.