The Latest

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    Courtesy of Target

    Target to award $25M in paid media to diverse brands

    While a typical paid media program through Target costs more than $50,000, Roundel Media Fund participants would receive the same reach for $5,000.

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    iStock/SamuelBrownNG

    Sponsored by Cvent

    Tips for ticketing and pricing your virtual, hybrid and in-person events

    Understand the benefits and limitations of virtual, hybrid and in-person events while learning how to structure tickets and prices to deliver the value that attendees and sponsors want.

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    Justin Sullivan via Getty Images

    Marriott launches hospitality industry's first media network

    Leveraging Yahoo's ad-tech capabilities, the offering follows other brands selling digital media as advertisers look to better target consumers.

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    Photo Illustration: Shaun Lucas/Industry Dive; Getty Images

    Deep Dive

    Sneaker supremacy: Nike and Adidas battle for brand love

    Duking it out over six decades, the athletic wear companies influenced sports marketing and culture like few others. Who dominates in the stretch ahead may hinge on innovation and acting on pledges.

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    Courtesy of Anheuser-Busch

    Budweiser provides Twitch streamers with free tunes

    The new Royalty Free Bot, which will be hosted on Discord, provides music from BudxRecord’s lineup that streamers can use in their videos.

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    Courtesy of Mattress Firm

    Mattress Firm wants listeners to rest easy with new podcast as audio medium climbs

    The mattress retailer worked with Vox Media's branded content studio to create a series featuring sleep-related stories and tips.

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    Courtesy of Mondelez

    Oreo turns cookie packs into canvases for expressing LGBT support

    The brand’s first Pride-themed retail packs arrive as the anti-LGBT movement sees renewed energy through legislation like a Florida law dubbed the “Don’t Say Gay” bill.

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    Courtesy of Burger King

    Burger King goes for gamers with glitchy deals

    The latest mobile activation from the QSR chain has users searching its app for deals in the form of graphics errors and other bugs.

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    Spencer Platt via Getty Images

    Google adds customizable ads on search and YouTube

    New tools help users manage interactions with advertisers, including blocking or reporting content and viewing an ad’s funding sources and targeting metrics.

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    Courtesy of Kia

    Kia takes inspiration from nature for new audio signature

    Teaming up with DaHouse, the brand created a synthesizer that was used for the audio logo, sounds inside Kia vehicles and an album by metaverse artist Wave.

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    Courtesy of Peloton

    Peloton ad spending plunged as new users wane, analysis finds

    While media investments dipped in a rocky first quarter, they may be on the upswing again as the brand kicks off an ad campaign focused on instructors.

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    Courtesy of J.C. Penney

    J.C. Penney taps new marketing chief

    John Aylward will help advance the retailer's omnichannel strategy and oversee marketing strategy, creative, visual merchandising and more.

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    Courtesy of Roku

    How streaming TV platforms upped their games at the NewFronts

    Roku, Tubi and FuboTV pitched advertisers around measurement and targeting at a time when both the streaming and digital ad landscapes are in flux.

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    Courtesy of Doritos

    Doritos hosts virtual concert from the Upside Down for 'Stranger Things'

    Fans can secure tickets to the event featuring ‘80s acts like the The Go-Go’s, Soft Cell and Corey Hart through specially marked packaging and a website.

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    Pepsi released a video as part of the campaign that features soccer player Paul Pogba and a Rube Goldberg machine. The image was retrieved from its video on May 11, 2022.

    Pepsi, Pizza Hut put soccer fans in Paul Pogba's shoes with AR game

    Activations with Yum Brands restaurants attempt to capture the excitement ahead of the UEFA Champions League final with help from the star midfielder.

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    Courtesy of Taco Bell

    Taco Bell asks diners to swap out mundane meals via TikTok dance challenge

    "Taco Swap" builds on an effort that helped to drive the highest sales week in the chain's history and represents another bid to be closer to youth culture.

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    Ore Huiying via Getty Images

    Netflix is finally open to ads. What's next?

    Ads could reportedly be coming to Netflix before the end of the year — sooner than the timeline that co-CEO Reed Hastings previously suggested.

    Updated May 10, 2022
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    PeopleImages via Getty Images

    Female CMOs overtake male ones for the first time, report says

    Tenure remained low in 2021 thanks, in part, to issues related to the pandemic combined with diversity efforts.

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    Courtesy of Peloton

    Peloton races to revitalize brand with help from star instructors

    A refresh campaign places the fitness company’s talent in cinematic scenarios, while Wall Street remains unimpressed by larger turnaround efforts.

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    Retrieved from Piqsels.

    Publicis acquires Profitero to add analytics layer to commerce bets

    The reportedly $200 million deal aims to help clients better optimize performance and track factors like pricing, product availability and reviews.

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    Snap released a video promoting its new AR features and partner brands, including Goodr, Puma and Ralph Lauren. The image was retrieved from its video on May 4, 2022.

    Snap expands e-commerce reach for brands with new AR tech

    Puma, American Eagle and Zenni Optical tested the upgraded tools to offer virtual product try-ons via Snapchat and within their own apps.

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    Courtesy of The Absolut Company
    Column

    Campaign Trail: Malibu drinkers can 'do whatever tastes good' in a hyperreal world

    The Pernod Ricard brand teamed with Wieden+Kennedy for a neon-drenched spot that looks to make the summer mindset permanent.

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    Courtesy of Molson Coors

    Coors Light wants to chill rooftops this summer with novel billboards

    As part of its focus on the environment, the beer marketer is cooling off Miami roofs with billboards painted in reflective white paint.

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    Photo Illustration: Shaun Lucas/Industry Dive; Getty Images 

    Deep Dive

    How Coke and Pepsi's rivalry shaped marketing — and where it goes next

    As the most enduring consumer brand rivalry enters a new phase in the metaverse, tall orders around sustainability may demand cooperation over competition.

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    Courtesy of Xbox

    Xbox levels up mobile app through stories feature

    Following Microsoft's announcement that it may bring ads to its gaming platform, Xbox is taking a TikTok-like approach to user content. 

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    Courtesy of Meta

    Metaverse goes mainstream, but most consumers still don't understand it

    Still, 90% of those surveyed by Wunderman Thompson Intelligence believe the concept will have a meaningful impact on advertising.