Birkenstock's first paid global campaign says feet are 'Ugly for a Reason'

The Latest

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  Coke, Lacoste see significant value for 'Stranger Things' product placements

  Ahead of the premiere of the second volume of the fourth season, YouGov Stream released data on the value of exposure for brands featured in the show.

  Brand Strategy

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  McDonald's stakes out virtual summer camp in mobile app

  Featuring merchandise, menu hacks and music performances, the 27-day effort offers another sign the chain views its app as a linchpin to winning Gen Z.

  Brand Strategy

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  Marriott ties Bonvoy to 'Gamer's Paradise' series focused on Asia

  The digital variety show, which was produced by One Esports, airs in 15 installments that showcase gaming’s diversity in the region.

  Brand Strategy

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  Coke teams up with Marshmello for limited-edition flavor

  The brand’s first flavor co-created with an artist is the latest effort to come out of the Coca-Cola Creations platform that launched earlier this year.

  Brand Strategy

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  Nike attributes digital revenue growth to demand across mobile apps

  The sportswear giant saw the highest traffic for its commerce app yet with a campaign celebrating the brand’s 50th anniversary.

  Brand Strategy

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  Consumers to limit spending, celebrations for July Fourth, survey finds

  A generational divide is evident in the impact of inflation, with Gen Z favoring Costco.com and millennials preferring Target.com over Walmart.com.

  Data/Analytics

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  Old Spice teams with Arby's to tackle 'meat sweats'

  Along with a new spot, the collaboration includes a limited-edition kit featuring a roast beef-patterned sweat suit and two cans of antiperspirant.

  Updated June 29, 2022

  Brand Strategy

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  Honda invites gamers to Hondaverse in Fortnite on Twitch

  Creator SypherPK hosts a series of livestreams where he explores the virtual world as the auto brand doubles down on its outreach to gamers.

  Brand Strategy

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  Save A Lot puts private brands front and center in new ad campaign

  The video spots, which show store brands muscling out their mainstream equivalents, underscore the growing importance of private label in connecting with shoppers amid ongoing high inflation.

  Brand Strategy

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  CMO of Amazon Prime Video, Studios exits at transitional moment for streaming

  Ukonwa Ojo, who held the role for two years, is leaving as the platform readies itself for “Thursday Night Football,” a pricey “Lord of the Rings” show and more.

  Brand Strategy

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  Reddit ramps up advertising with first US TV campaign

  “Find your people” pushes the platform’s community-centered message by meeting consumers where they are — on the couch.

  Mobile

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  Program cutting carbon emissions from ads goes global with agency backing

  An international expansion of the Ad Net Zero pledge is supported by all of the leading ad-holding groups and marketers like Unilever.

  Brand Strategy

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  Alka-Seltzer drops new hangover-relief product with help from T-Pain

  A remix of the brand’s classic jingle from the “Buy U a Drank” singer is tied to a TikTok dance challenge catering to the younger crowd.

  Brand Strategy

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  Twitter expands e-commerce features with Shopify partnership

  Online retailers that use Shopify’s e-commerce software can show as many as 50 items for sale in automatically updated listings on their profile.

  Mobile

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  Metaverse madness: What brands are doing to cut through the noise

  As marketers rush to plant a flag on the still-nascent space, lessons about what is and isn't working have begun to emerge.

  Brand Strategy

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  Sweetgreen launches digital feature to reward customers for meeting goals

  The chain partnered with TikTok creator Emmanuel Duverneau to create content on the platform as part of a campaign designed by its in-house agency.

  Brand Strategy

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  Cannes Lions returns energized but in tension with real-world problems

  Economic concerns and environmental protests rubbed up against the “we’re back” attitude of advertising’s glitziest confab.

  Brand Strategy

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  Omnicom banks on Walmart, Instacart in latest commerce expansion

  The agency holding company continues to invest in commerce, with a focus on a growing retail media network and its clean room solution.

  Agencies

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  How YouTube's brewing TikTok rivalry could impact mobile video strategies

  Recently surpassing 1.5 billion users, YouTube Shorts gives marketers another platform to engage consumers, though audience differences should be taken into account. 

  Mobile

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  Kraft rebrands macaroni and cheese to promote comfort food positioning

  Changes are subtle, including adopting the commonly used “Mac & Cheese” name, but could resonate with consumers who value positivity and self-care.

  Brand Strategy

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  Bacardi unveils line of wearable QR codes to promote up-and-coming artists

  The rum brand partnered with a streetwear label and a Grammy Award-winning record producer to create a clothing line that links to a new album.

  Brand Strategy

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  American Eagle Outfitters launches NFT Apparel Shop

  While it isn’t a sale of NFTs, the launch is a way to bring physical items to customers who might be fans of NFT designers.

  Brand Strategy

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  Why NBCUniversal is adding emotion to its measurement framework

  Executive Kelly Abcarian detailed the media company's latest attempt to modernize measurement, just days after revealing the results of a massive currency pilot.

  Video

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  HelloFresh cooking series challenges Twitch streamers to 'Unleash the Feast'

  The meal-kit company is offering viewers of its livestreamed cooking competition show a chance to win prizes and discounts on orders.

  Mobile

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  Miller Lite honors female brewer Mary Lisle with limited-edition cans

  The Fourth of July packaging play seeks to reach female consumers while educating the public on an overlooked aspect of the history of U.S. brewing.

  Brand Strategy

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