The Latest
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Courtesy of Mars
M&M’s spokescandies take ‘indefinite pause’ amid polarizing rebrand
An ad starring Maya Rudolph debuted Wednesday as part of a new storyline that includes the characters and will resolve with their appearance in a Super Bowl spot.
Updated Jan. 25, 2023 -
Illustration: Madeline McMahon for Industry Dive
TrackerAd blitz: Tracking every marketing play for Super Bowl LVII
Frito-Lay's PopCorners teased out more details of its "Breaking Bad" revival, while Avocados from Mexico will utilize ChatGPT as part of its spot.
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Courtesy of KFC
KFC Canada unveils winterized outdoor basketball court
As part of the “KFC Buckets Are Life” campaign, the court features pre-warmed basketballs and nets made to look like the chain’s chicken buckets.
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Drew Angerer via Getty Images
DOJ slams Google to end ‘monopolistic grip’ on digital advertising
Following a previous antitrust suit focused on search, the DOJ now has its sights set on the firm’s alleged “stranglehold” on the ad-tech ecosystem.
Updated Jan. 25, 2023 -
Permission granted by A&W
A&W addresses mascot’s ‘polarizing’ lack of pants in riff on M&M’s uproar
The brand shared a statement phrased similarly to one from the confectionary marketer earlier this week announcing a hiatus for its spokescandies.
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sdecoret via Getty Images
Data clean room craze raises new questions about access, interoperability
Steep costs related to tech and talent put small- and mid-sized players at “a tremendous market disadvantage,” according to new IAB research.
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Courtesy of Dogfish Head
Dogfish Head’s budget big game ad showcases electric football
The craft brewer spent only $7,000 on a hyper-local ad to promote its role as the official beer of the Electric Football World Championship.
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RyanJLane via Getty Images
Horizon’s sports arm bets on pickleball with tournament launch
The 2023 Pickleball Slam, part of a partnership with Hard Rock, represents another opportunity for advertisers to engage fans of the increasingly popular sport.
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Courtesy of Oreo
Martha Stewart makes metaverse debut with Oreo
The celebrity chef and DIY homemaker will document her journey through the Oreoverse with a livestream on Facebook and Instagram.
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Courtesy of Bumble
Netflix helps Bumble matches find common interests with game about popular shows
“Find the Date You’ve Been Watching For” was inspired by research showing it’s easier for people to talk to a match when they share similar tastes in TV.
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Mario Tama via Getty Images
P&G touts big savings from fabric care in-housing strategy
Wresting more control over media buying and selling and developing proprietary tech to better place TV ads created $65 million in annual savings.
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courtneyk via Getty Images
Ad spending forecast to grow 6% in 2023 as digital priorities shift
Budget shifts within digital marketing could have a bigger impact than the ongoing move away from offline channels, per Winterberry Group research.
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Courtesy of The Gatorade Company
Gatorade marks Fast Twitch rollout with big game giveaway
To enter, consumers must post a video of themselves on TikTok or Instagram that shows what their pre-game stadium run-through would look like.
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Retrieved from YouTube on January 18, 2023
ColumnCampaign Trail: Kraft Mac & Cheese animates the transformative power of noodles
Made in collaboration with agency Johannes Leonardo, short-form ads turn "struggles" into "snuggles" and "rush hour" into "happy hour."
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Scott Olson via Getty Images
Starbucks marketing exec exits after 14 years
The company will immediately conduct an internal and external search for a successor to Jen Quotson, who leaves the VP of global creative studios post.
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Spencer Platt / Staff via Getty Images
Deep Dive9 marketing trends to watch as 2023 tests transformation bets
Pivots to ad-supported streaming, alternative measurement currencies and new social platforms all face challenges as consumers simplify their choices.
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Ore Huiying via Getty Images
Netflix believes ads will eventually drive at least 10% of revenue
The company was still pressed by analysts about early snags, including reports that it’s already giving money back to some brands after missing targets.
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Courtesy of NBA
NBA, StellarAlgo team up to streamline fan data across channels
The league has also taken an equity stake in the customer cloud platform in a bet on the growth potential for leveraging data to boost engagement.
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Retrieved from Avocados From Mexico on January 19, 2023
Avocados from Mexico gives Super Bowl parties a glow up with Pantone
A custom yellow-green color features in a new big game decor collection, while the marketer is also investing in its sonic branding.
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Sean Gallup / Staff via Getty Images
YouTube reclaims VidCon title sponsorship, replacing TikTok
The Google-owned platform had been a routine sponsor since 2013 but was replaced last year by its ByteDance competitor.
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Courtesy of FaZe Clan
Porsche rides with esports giant FaZe Clan to reach next generation of luxury buyers
The multi-year partnership includes original content, consumer products, esports integrations and digital goods in the Web3 space.
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Retrieved from Apple on January 19, 2023
Apple launches Business Connect, names partners as advertising ambitions intensify
The new feature allows businesses to customize and more quickly update information across Apple platforms including Maps, Messages, Wallet and Siri.
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Courtesy of Clinique
How technology changes the way beauty brands interact with consumers
During an NRF Big Show panel, execs from Estée Lauder and Macy’s discussed how data, artificial intelligence and TikTok are influencing customer behavior.
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Brandon Bell via Getty Images
How pandemic trends will continue to inform consumer behavior in 2023
During a press briefing during NRF’s Big Show, experts indicated that earlier cash reserves are dwindling, while consumer savviness remains on the rise.
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Courtesy of PIM Brands Inc.
Welch’s Fruit Snacks ties big game giveaway to QR code-enabled ads
Spots starring NFL player Mark Andrews can be scanned to enter to win watch-party goodies like a smart TV and home theater.
