The Latest

  • A bottle of Heinz vodka pasta sauce is ensconced in a clear glass bottle with some cheese.
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    Retrieved from Absolut on March 24, 2023

    Heinz, Absolut cook up limited-edition vodka pasta sauce

    The supporting campaign invokes the vodka brand’s ‘80s aesthetic while expanding the condiment maker’s ongoing efforts to tap into foodie culture.

  • Simply Spiked Peach Juicy Calls Ron Funches
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    Courtesy of Molson Coors Beverage Company

    Simply Spiked’s peach lineup arrives with innuendo-laced SMS promotion

    A “Juicy Calls” campaign with Ron Funches asks consumers to text a peach emoji for the chance to win a delivery of the new beverage flavors.

  • A phone with the App Store download page for TikTok open.
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    Drew Angerer via Getty Images

    75% of marketers expect to spend more on TikTok even as ban looms

    As the battle over the future of TikTok intensifies, 56% of marketers believe it is highly or somewhat unlikely that the federal government will ban the platform.

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    Chris J Ratcliffe / Stringer via Getty Images

    Gap pumps brakes on retail media unit

    The pause shows not all retail media networks are a surefire bet, even as overall ad sales by retailers are expected to sustain meteoric growth.

  • An executive leads a company meeting inside a boardroom
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    Jacob Lund via Getty Images

    CMOs struggle to balance first-party data needs with value creation

    New Gartner research challenges some conventional wisdom, including the belief that managing fewer channels leads to more effective data acquisition.

  • Victor Cruz appears in an ad for Krystal
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    Courtesy of Krysal

    Krystal puts Side Chiks in March Madness bracket on TikTok

    Consumers can vote for their favorite version of the chain's slider-sized chicken sandwiches by tilting their head using a TikTok filter.

  • Net
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    NiseriN via Getty Images

    Why PepsiCo’s women’s soccer sponsorship is about more than signage

    Mark Kirkham, senior vice president and CMO of international beverages, discussed why sponsors should invest in ways that elevate the sport.

  • Campaign image for Ford's "Built Ford Proud" effort that includes images of actor Sydney Sweeney, stunt driver Dee Bryant and surfer Kai Lenny.
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    Courtesy of Ford Motor Company

    Ford shifts toward purpose with ‘Euphoria’ star Sydney Sweeney

    The actor will host an Auto 101 TikTok series and will debut her female-focused workwear collection made in collaboration with Dickies. 

  • Shirts bearing the "I Love New York" logo are displayed at a store in Times Square on May 10, 2010 in New York City.
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    Spencer Platt/Getty Images via Getty Images

    New York introduces ‘We Love NYC’ to mixed reactions

    The city’s new logo and campaign, a variation on the “I Love NY” effort originally launched in the ‘70s, has drawn ire on social media.

  • Coca-Cola AI art
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    Courtesy of Coca-Cola

    Coke asks consumers to generate art with new AI platform

    The first fruit of the marketer's collaboration with Bain & Company and OpenAI combines the buzzy GPT-4 and DALL-E solutions.

  • Mobile shopping.
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    Retrieved from Piqsels.

    Mobile leads e-commerce activity among fashion consumers, report finds

    Fashion and apparel shoppers spend more money on desktop, but browse more on mobile, says Syte’s annual State of eCommerce Discovery report.

  • Customers enter a Walmart store in San Leandro, California.
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    Justin Sullivan via Getty Images

    Walmart ramps up CTV ambitions with Innovid

    Innvoid solutions, including a creative optimization tool, are integrating with Walmart DSP as premium video becomes a retail media battleground.

  • Warning sign with the word "inflation" appears against a background with stacks of coins.
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    Maria Vonotna via Getty Images

    Brand trust erodes as inflation continues, report finds

    The number of consumers blaming corporate greed as the cause of inflation rose 8% from a year ago, according to Horizon Media’s Catalyst.

  • Netflix streaming logo
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    Pascal Le Segretain via Getty Images

    Netflix fortifies advertising guarantees with help from DoubleVerify, IAS

    The streamer’s ad-supported tier continues to build out its infrastructure even amid reports it’s exploring future changes to its ad-tech stack.

  • A group of diverse people sit at a table.
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    Courtesy of Anheuser-Busch InBev

    Stella Artois crashes into dining trends, shifts brand positioning

    The AB InBev brand is putting a bigger focus on casual dining in an attempt to court consumers as dinner habits evolve. 

  • Analyst working with Business Analytics and Data Management System on computer to make report with KPI and metrics connected to database.
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    NicoElNino via Getty Images

    Third-party data remains key even as cookieless world approaches

    A new report reveals widespread concern around disruptions to data strategies from unexpected privacy, technological or legal challenges.

  • TikTok MLS
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    Retrieved from TikTok on March 18, 2023

    MLS strikes TikTok partnership as threat of US ban looms

    A multi-year agreement follows growing traction for soccer in the U.S. but also arrives as lawmakers pressure ByteDance to divest the video app.

  • NBA app
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    Courtesy of NBA

    NBA scores by personalizing emails with blend of timely content

    Conversion and click-through rates got a boost when fan interests were reflected in dynamic content like animations, countdown timers and GIFs.

  • Smartwater campaign
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    Courtesy of Smartwater

    Campaign Trail: Smartwater elevates hydration with athletes — and Pete Davidson

    The Coca-Cola brand teamed with VMLY&R to show how its latest innovation helps consumers elevate their lives in a variety of ways.

  • Several sheep mill around a bar
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    Courtesy of Bushmills Irish Whiskey

    Bushmills unleashes sheep on NY bar for St. Patrick’s Day campaign

    In a humorous new ad, the Irish whiskey brand urges bar goers to avoid herd mentality and ditch its competitors.

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    Mario Tama via Getty Images

    Tide inserts Kumail Nanjiani into messy viral videos for bigger pods push

    The actor pops up in viral posts, like one where a baby is covered in peanut butter, to promote overhauled Tide Power Pods with more detergent.

  • Meta logo sign outside California headquarters
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    Kelly Sullivan via Getty Images

    Meta’s ‘year of efficiency’ brings lofty AI ambitions — and more mass layoffs

    The company detailed a restructuring plan that will see 10,000 more layoffs and a focus on AI, speaking to the impacts the tech could have on social media.

  • Twisted Tea VasectomUndies
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    Courtesy of Twisted Tea

    Twisted Tea drops vasectomy underwear for March Madness

    The hard iced tea brand's novelty merch is timed to an increase in vasectomies that occur during the NCAA basketball tournament.

  • Employees stand outside of the shuttered Silicon Valley Bank (SVB) headquarters on March 10, 2023 in Santa Clara, California.
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    Justin Sullivan via Getty Images

    How Silicon Valley Bank’s collapse could compound a marketing slowdown

    Funding prospects for martech and ad-tech startups could dry up, along with media spend that’s already been on a steady downward trajectory.

  • A sign is posted in front of a Pinterest office on February 06, 2023 in San Francisco, California.
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    Justin Sullivan / Staff via Getty Images

    Northwestern Mutual, Pinterest team to give free financial advice to Gen Z

    “From Pinning to Planning” includes an online quiz that users can take to reveal their Pinterest Persona and receive custom financial advice.