Dive summary:
- Digital media is going visual and Instagram is a leader in that movement; while brands haven't jumped on board as much as other platforms yet there are still 15 things each brand should know. [see full list at Digiday]
- One fact that should make brands take notice is that Instagram now has 100 million active monthly users.
- A healthy 59 percent of Interbrand's top 100 brands are on Instragram; this includes Nike, Adidas, and Gucci.
From the article:
"Just three years old, Instagram is now owned by Facebook and poised to become a major player on the social Web. Along with its growing user base, Instagram has attracted more and more brands, too. While Instagram isn’t quite on par with Facebook or Twitter when it comes to brand adoption, it’s well on its way."