Ad Tech
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Epsilon partners with Comscore for contextual ad program
Proximic’s natural language processing and AI contextual categorization will support Epsilon’s ad-tech platform.
By Aaron Baar • March 18, 2024 -
How to tackle measurement as Google rolls out open-source marketing mix modeling
Meridian arrives as MMMs are having a moment and the tech giant’s deprecation of third-party cookies begins to upend long-standing tactics.
By Chris Kelly • March 18, 2024 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Honda leverages AI for Dream Generator film experience with Amazon Ads
The experience, accessible on Amazon, allows consumers to conjure up fantastical scenarios featuring the new all-electric Prologue SUV.
By Sara Karlovitch • March 18, 2024 -
Pacsun unites commerce channels with first-party data solution
The retailer is the first consumer brand to take advantage of a partnership between SoundCommerce and Cordial that unites data and personalization.
By Chris Kelly • March 14, 2024 -
Column
Sociable: Meta announces range of updates to Advantage+ and shopping ads
Meta revealed new functionality for its automated ad tools, including a new service that could help retail media networks with campaign measurement.
By Andrew Hutchinson • March 12, 2024 -
Ad tech, agency firms continue to prop up MFAs despite crackdown pledges
New Adalytics research paints a damning picture as marketers like P&G and Mondelez continue to unwittingly waste dollars on click-bait sites.
By Peter Adams • Updated March 15, 2024 -
Google rolls out slate of AI-powered Android updates
Revealed at Mobile World Congress, the new features include the ability to access Google’s Gemini AI platform within the Messages app.
By Aaron Baar • Feb. 29, 2024 -
Wawa debuts retail media network
The company joins 7-Eleven and Casey’s in venturing into an advertising platform that is full of opportunities as well as challenges, experts have said.
By Brett Dworski , Jessica Loder • Feb. 28, 2024 -
Walmart-Vizio deal raises fresh concerns about retail media walled gardens
While the acquisition gives Walmart a leg up in retail media’s growing CTV race, it could shrink options for brands reliant on Vizio’s data sets.
By Peter Adams • Feb. 23, 2024 -
Walmart buys Vizio for $2.3B as retail media race turns to streaming
The deal helps Walmart catch up with Amazon and comes as its U.S. advertising unit grew revenue by 30% in fiscal 2024.
By Peter Adams • Feb. 20, 2024 -
Google bats back at IAB Tech Lab’s Privacy Sandbox takedown
The search giant went into greater detail about the “many misunderstandings and inaccuracies” it sees in the consortium’s assessment.
By Peter Adams • Feb. 15, 2024 -
Meta spotlights how AI investments are paying off for advertisers
Strong ad performance during the holidays convinced Jones Road Beauty to get a line of credit so it could keep investing, CMO Cody Plofker said.
By Chris Kelly • Feb. 9, 2024 -
How Burger King’s AI-generated Whoppers reflect the brand’s heritage
CMO Pat O'Toole explains how the brand leaned into the buzzy tech with a focus on customized orders in an experience created by Media.Monks.
By Chris Kelly • Feb. 8, 2024 -
Google’s cookie deprecation plans draw fresh watchdog pushback
Google claimed a report from the IAB Tech Lab is riddled with “dozens of fundamental errors, inaccuracies and instances of incomplete information.”
By Peter Adams • Updated Feb. 6, 2024 -
Expedia signs up as Netflix’s first global ad partner
The travel platform will run ads localized for language and culture in various countries and be an alpha measurement partner in the U.K. and Brazil.
By Chris Kelly • Feb. 5, 2024 -
NBCU streamlines premium CTV ad buys at local level for auto brands
Auto dealers for launch partner Volkswagen of America can use the tool to target consumers in local markets across NBCU’s portfolio.
By Aaron Baar • Feb. 5, 2024 -
Amazon’s Q4 ad sales total $14.6B as Prime Video ads begin
The company also rolled out a conversational shopping experience, part of generative AI initiatives that could drive "tens of billions of dollars" in revenue.
By Chris Kelly • Feb. 2, 2024 -
Dentsu adds new AI tools in expansion of AWS partnership
In a test, the agency improved productivity by combining technology with local teams’ knowledge to customize advertising use cases.
By Aaron Baar • Jan. 29, 2024 -
Marketing playbook: Breaking down industry trends to follow in 2024
Areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.
By Marketing Dive staff • Jan. 26, 2024 -
Publicis’ latest reinvention: an ‘intelligent system’ fueled by generative AI
The company will invest roughly $325 million in the tech over the next three years as it stakes out a leadership position among agencies.
By Peter Adams • Jan. 25, 2024 -
Deep Dive
What Apple’s adoption of RCS for iPhones could mean for marketers
Businesses using the richer text messaging format are expected to drive global operator revenue of RCS to $8 billion in 2025 on the heels of Apple’s move.
By Jessica Deyo • Jan. 25, 2024 -
What marketers can expect as Google rolls out conversational AI in search ads
The conversational experience enables advertisers to generate relevant ad content, including creative and keywords, from a website URL.
By Chris Kelly • Jan. 23, 2024 -
LiveRamp boosts data clean room capabilities with Habu acquisition
The deal will help LiveRamp offer data collaboration at scale so brands and agencies can securely share first-party data to create personalized marketing.
By Aaron Baar • Jan. 22, 2024 -
Lotame syncs with Trade Desk’s Unified ID 2.0 as cookie deprecation begins
With the death of the cookie near and channels like CTV continuing to grow, advertisers’ needs for robust identity solutions are increasing.
By Chris Kelly • Jan. 18, 2024 -
‘Broadcast-level scale’: Why retail media networks view in-store as their next frontier
The in-store experience was positioned as a broadcast TV-sized opportunity at NRF’s Big Show, but not everyone seemed convinced.
By Peter Adams • Jan. 17, 2024