Dive summary:
- In IDC’s Top 10 CMO Predictions for 2013, #5 was that 50% of new marketing hires will be technical to meet requirements for data analytics.
- Before this heavy of shift in hiring can occur, a few things must happen including marketing departments preparing to manage and integrate technical employees into the cultural environment.
- Hiring for these positions initially will be a challenge for CMO's as many potentially employees with technical skills may not hold an aptitude for marketing and visa versa.
From the article:
"That’s a mighty bold declaration. Okay, I buy the premise: for many CMOs, 2013 will be the tipping point in recognizing just how much their destiny is wrapped up in data and technology. Survival instincts will kick in, and yes, we’ll see a widespread movement to technolog-ify marketing departments from the top-down.
But there will be limits to how quickly this transformation can occur."