Dive summary:
- To get the most out of social media, all businesses should be tracking these three metrics. [see full list at Social Media Examiner]
- Most companies track mentions, but share of voice is a better representation of how your company compares to the industry.
- Referral traffic to your website from social networks is another great indicator of engagement on social media.
From the article:
"Most marketers and website owners are familiar with the classic Peter Drucker phrase, 'What gets measured, gets managed.'”