Dive summary:
- Visual media is set to become one of the biggest marketing trends in 2013 and these five tactics will help to create an effective visual content campaign. [see full list at Content Marketing Institute]
- A top tactic is to use multimedia to enhance public relations, for example including visuals in press releases to increase views.
- Other tactics include building infographics and using retro images.
From the article:
"It’s been predicted that visual media will become one of this year’s biggest content marketing trends, and it’s easy to see why. Humans are hard-wired to respond to imagery, and there’s value in leveraging this instinct for brands. As Fast Company wrote in a story late last year, 'Two years ago, marketers were spreading the maxim that ‘content is king,’ but now, it seems, ‘a picture really is worth a thousand words.’”