Dive summary:
- There's more to effective business blogging than just creating good content; these five tips will generate more leads from your blog. [see full list at Social Media Examiner]
- Placing opt-in forms around your content makes your calls to action more visible; for example, you can post free trials, free consultations or a mailing-list opt-in.
- Regularly offering free downloadable content will encourage readers to engage with your blog, thus resulting in more leads.
From the article:
"While it might seem like overkill to put lead capturing options in so many places on your blog, it’s really not if you consider the fact that a visitor may only notice them at certain points during their visit.
While reading a blog post, for example, readers may ignore your header and sidebar. But if they are impressed by your blog content, then they will notice a subscription option at the end of the post."