Dive summary:
- Pinterest has made some site changes that will affect how marketers use the site; there are six major changes marketers should be aware of. [see full list at Social Media Examiner]
- To experience the new site, Pinterest users must scroll over user name for drop down list and choose "switch to new look."
- Changes to Pinterest include larger pins, a redesigned categories section, the removal of the comments button, more options on expanded pins, and analytics.
From the article:
"This is probably the best feature introduced in the new Pinterest, especially for businesses, marketers and bloggers. It provides an opportunity to see if your efforts are converting into results.
You can only view your analytics if you’ve verified your website. If you haven’t done it, you should do it now."