AdWords To Automatically Match For Misspellings, Other Variants
April 17, 2012 via Search Engine Land
The new behavior will take into account five different variations in language:
- Misspellings (“waterprof sunblock” instead of “waterproof sunblock”)
- Singular/plural forms (“beach balls” and “beach ball”)
- Stemming (“single serve” and “single serving”)
- Accents (“hotel” and “hôtel”)
- Abbreviations (“Dr.” versus “Doctor”)
- Acronyms (“NYC” versus “New York City”)
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at Search Engine Land
Topics:
Analytics/Tech,
Search
- Photo credit:
- Official GDC
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