Dive summary:
- Amazon has announced the purchase of bibliophilic social platform Goodreads.
- The move is a natural one as the information gathered by the Goodreads app, including users "want to read" lists and reading history, will prove valuable for the Kindle creator.
- Goodreads will continue as an independent entity which includes keeping the Facebook integration intact.
From the article:
"At first glance and rightfully so, the acquisition is more of a "duh" deal than a move against Facebook or other social networks. People use Goodreads to document what they've read, are reading and want to read and share those lists with others. Conceivably Amazon will use Goodreads—whose 16 million members have added more than four books per second to their "want to read" lists over the last month and a half—to improve Amazon users' and especially Kindle owners' ability to share that type of information and Amazon’s ability to use that information in recommending new books for people to purchase."