Dive summary:
- The BBC's new "Perceptive Radio" intelligently broadcasts according to listeners' location, weather, level of background noise and other factors.
- The device, created by BBC's Future Media North Lab division, streams audio over a WiFi connection and is equipped with with a light sensor, a proximity sensor and a microphone to monitor background noise.
- The technology will soon be open source, allowing advertisers to tailor messaging to listeners based on the data the device acquires.
From the article:
"Perceptive Radio could have implications for future personalized advertising. The Next Web reported that the technology will soon be open source, so it can be commercialized despite BBC's noncommercial status. The device's intelligent control over content provides the possibility of making ads relevant to users' interests or location, similar to how Facebook, Google, and most other websites tailor ads based on user data."