Dive summary:
- eBay recently redesigned their page to have a look and feel very similar to Pinterest; the product photos are displayed in a grid and visitors can scroll through much like they can on Pinterest.
- In previous years, Amazon was the site that many retailers strived to imitate, but the trend is now leaning towards Pinterest copycats.
- Some designers are critical of the move saying a Pinterest layout isn't ideal for every site including eBay because the photos are from such a wide variety of sellers and photo quality varies tremendously.
From the article:
"EBay, however, claims that since it began piloting the new design late in 2012, people have been spending more time on the site, just browsing items, which is exactly what the company was hoping would happen."